[FAQ]

I’ve been creating more carousel posts and I’m getting better at encouraging people to swipe through the content. However, I feel like my last slide is often a bit of a missed opportunity – just a simple “thanks for reading.”

What are the most effective strategies for that final slide in 2025 to really maximise engagement? I’m wondering what works best: asking a question, a call to save or share the post, directing people to the link in my bio, or something else entirely?

Trying to make that last slide work harder! Any tips are appreciated.

[Jeff Bullas]

The final slide of your Instagram Carousel is critical. It is your last chance to convert the attention you have held through multiple slides into a meaningful engagement action. It should never be a dead end; it must always contain a clear and direct Call to Action (CTA).

There are several highly effective strategies you can use for your last slide. First, one of the most powerful CTAs you can ask for is a “Save.” A save is a very strong positive signal to the Instagram algorithm, as it indicates that your content is valuable and evergreen. A simple prompt like, “Found this helpful? Tap the bookmark to save it for later!” can significantly increase your save count. This also means the user is more likely to revisit your profile and content in the future.

Second, you can explicitly encourage a “Share.” This is the best way to expand your reach to new audiences. A prompt such as, “Know someone who needs to see this? Share it to your Story!” encourages your followers to become advocates for your content.

Third, you can use the last slide to ask an engaging question to drive comments. The question should be directly related to the content of the carousel and be easy for someone to answer. For example, if your carousel was about different productivity tips, your last slide could ask, “Which of these tips will you try first? Let me know in the comments!” This starts a conversation, which is a key engagement metric.

Fourth, if the primary goal of your post is to drive traffic to your website, blog, or a product page, your last slide should direct them to your link in bio. Make this instruction unmistakable, with text like, “To get the full guide, head to the link in my bio!” or “Ready to get started? Tap the link in my bio to learn more.”

It is also possible to combine these. A common and effective technique is to have a primary CTA and a secondary one. For example, the main text might be “Save this post to remember these tips!” with a smaller line underneath adding, “And let me know your thoughts in the comments.” However, focusing on one main desired action is often the clearest approach.

Visually, the last slide should remain consistent with the design of the rest of your carousel, and it is a good place to include your profile handle and picture to reinforce your brand and encourage a follow from viewers who may have discovered the post on the Explore page.

In summary, your last slide must have a clear purpose. The most effective strategies involve a direct call to action that encourages a save, a share, a comment, or a visit to your bio link. Choose the CTA that best aligns with the specific goal of that post.

Cheers,

Jeff

[Author]

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