[FAQ]

Okay, it’s happening! A video I posted yesterday is going viral for the very first time and, to be honest, I’m kind of freaking out. The views and new followers are coming in so fast, and I have no idea what I’m supposed to do right now to make the most of it.

Should I be trying to reply to every comment? Do I post another video immediately? If I do, should it be a “Part 2” to the viral one? I’ve seen people say you should go LIVE, but I’m not sure.

I really don’t want to waste this huge opportunity. What is the essential checklist for the first 24-48 hours after a video takes off?

[Jeff Bullas]

First of all, congratulations; this is the moment you’ve been working for.

Your Action Plan: Your priorities for the next 24 hours are to engage heavily in the comments of the viral video, post a follow-up video on a nearly identical topic, and optimise your profile bio and pinned videos for the influx of new visitors.

A viral moment is an opportunity to convert temporary viewers into a long-term community.

Your first action is to spend several hours actively engaging with the new comments. You should be pinning the best ones and using the video-reply feature to answer interesting questions, as this interaction signals to the algorithm that your content is creating a valuable conversation. The second and most critical action is to post a follow-up video within 24 to 48 hours. This new video must be a direct sequel or cover the exact same theme as the viral one to satisfy the expectations of your new followers. Third, you need to treat your profile page like a new landing page. Ensure your bio clearly states what your account is about and pin your three best videos to the top of your feed to give all the new traffic a strong impression of your content. Going LIVE is an optional but powerful final step you can take while your video is peaking to connect with the new audience in real-time.

Cheers,

Jeff

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