[FAQ]

Hi,

I’ve tried going Live on Instagram a few times to connect with my audience, but I always find it a bit awkward just talking to my phone by myself. I see the viewer count drop after the first few minutes, and I feel like I run out of things to say or just end up rambling.

It feels like there should be a better way to structure it, even when you’re flying solo. Is there a recommended format, like a beginning, middle, and end, that helps keep people engaged and watching? I want to make the session valuable for them, not just a 20-minute stream of consciousness.

Any tips on a good, repeatable format would be amazing. Thanks!

[Jeff Bullas]

Going in with a plan is the key to a successful solo Live.

Quick Answer: The best format is the ‘Teach and Tease’ model: start with a strong hook and clear agenda for your video, deliver your main content in three distinct points, and end with a Q&A that teases your next move.

This structured approach for your live video respects your audience’s time and turns a passive viewing experience into an interactive, valuable session.

Start your video by immediately stating the topic and the value viewers will get; you can pin a comment with the title so new joiners have context. The core of your live audio broadcast should be structured around three main teaching points. Deliver your first point, then pause to engage with the text comments and questions specifically about that point before moving on to the next. This breaks the session into digestible chunks and keeps the audience engaged throughout. After you’ve covered your three points, you can host a more general Q&A session. To finish strong, you must end with a clear call-to-action and a tease for your next piece of content, giving people a reason to tune in next time.

Cheers,
Jeff

[Author]

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