[FAQ]

Hey,

I’ve recently started an account in the fitness space because I’m genuinely passionate about it, but it feels like I’m a tiny fish in an ocean. It’s a bit discouraging. Every video idea I come up with seems to have been done a thousand times already by creators with millions of followers.

How do you actually get noticed when you’re starting from zero in a field like this? Is it better to just jump on the same trends as the big creators and hope to get lucky, or do you need to find a completely unique angle from day one?

I’m not looking to become a superstar overnight, but I’d love to know how to carve out my own little corner of the community. What’s the best approach?

[Jeff Bullas]

Every big creator was once a new account in a saturated niche.

The Strategy: You cannot out-compete established creators on their own terms. Your approach must be to sub-niche by focusing on a hyper-specific audience and then developing a unique content format that becomes your signature.

In a saturated market, the only winning move is to stop trying to appeal to everyone.

First, you need to realise that a topic like ‘fitness’ is not a niche, it’s a massive industry. A winning niche is “at-home workouts for busy mothers” or “bodyweight fitness for travellers”. You must choose a highly specific, underserved audience within the larger market and dedicate all of your content to solving their unique problems. Once you have defined your sub-niche, you must then develop a signature video format. Instead of posting generic tutorials that look like everyone else’s, you could create a series like ‘Testing Viral Fitness Myths in 60 Seconds’ or ‘Three-Minute Dorm Room Workouts’. This unique and repeatable content style is what will make you memorable and give people a reason to follow you, even if they already follow larger creators. Finally, you must become an active member of the community by leaving valuable, insightful comments on the videos of bigger creators in your space. This builds your reputation and makes your name recognisable before people even land on your page.

Cheers,

Jeff

[Author]

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