[FAQ]

Hey,

My channel was just approved for Channel Memberships, which is awesome. I’m in the setup process now, and I’m trying to figure out the best strategy for the tiers.

I see I can set up multiple levels, but I don’t know what’s best. Should I start simple with just one $4.99 tier? Or is it better to offer a low, mid, and high option right from the start?

My main struggle is figuring out what perks are actually valuable but also sustainable for me as a creator. Besides the standard YouTube badges and emojis, what are you all offering that members seem to like? I’m worried about promising too much, like extra videos, and then getting overwhelmed.

Just looking for a good starting strategy. Thanks.

[Jeff Bullas]

This is a good strategic question to ask before you launch.

Quick Answer: The best strategy is to start with two or three tiers that offer escalating access to simple, low-effort content formats, such as exclusive text formats or early access to your standard videos.

Your goal is to offer perks that are valuable to your audience but sustainable for you to manage.

A common mistake is promising too many new, high-effort video formats, which leads to burnout. A smarter approach is to leverage content formats you are already creating or can easily produce. For your first tier, offer simple image formats like members-only emojis and text formats like a members-only community post or an exclusive text channel on Discord. For a middle tier, you can offer early access to your standard video format, which requires no extra work, or an exclusive image format like a behind-the-scenes photo. A top tier should be reserved for your most dedicated fans and could include a monthly live stream format that is just for them, or a monthly text format like a Q&A post. This layered approach, built on sustainable text, image, and existing video formats, provides clear value without overwhelming your production schedule.

Cheers,

Jeff

[Author]

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