[FAQ]

I launched my blog a couple of months ago and I’m trying to figure out if I’m on the right track. I know growth takes time, but I keep wondering: what’s actually a “good” traffic number when you’re just starting out?

Right now, I’m seeing about 300 visits/month, mostly from social and a bit of Google.

Is that normal? Too low? Should I be aiming for something specific in the first 3–6 months, or is it more about consistency and content quality early on?

Would love to hear how others measured success in the beginning — and what helped you grow.

[Jeff Bullas]

This is one of the most common — and misunderstood — questions in blogging. So here’s the truth: there’s no magic number. But there is a healthy trajectory.

In the first 3–6 months, anything between 100–1,000 monthly visitors is totally normal, especially if you’re starting from scratch without a big social following or email list. If you’re getting even a few hundred people a month reading your content in the early days, that’s actually a great sign — it means something’s working.

But instead of focusing only on traffic, focus on leverageable traffic.
– Are people signing up for your newsletter?
– Are they staying and reading more than one post?
– Are they sharing your content or commenting?

A small but engaged audience beats big vanity numbers every time — especially when you’re building trust, learning what resonates, and refining your voice.

If you want to grow faster, lean into SEO and content repurposing. Write blog posts around long-tail keywords your audience is actually searching for. Then share snippets on LinkedIn, in emails, or even as carousels on Instagram.

Bottom line? Early blog traffic is like compound interest — it starts slow, then scales fast if you stay consistent. Don’t worry about hitting some arbitrary milestone. Worry about showing up, solving problems, and making your content worth returning for. The traffic will follow.

[Author]

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