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Home › Forums › Instagram › What’s a simple way to A/B test my content to see what works best?

What’s a simple way to A/B test my content to see what works best?

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    • Oct 7, 2025 at 1:23 pm #123468
      FAQ
      Member

      Hi,
      I feel like I’m often just guessing what my audience wants to see on Instagram. I want to be more strategic and actually test different content ideas to see what performs best, but I know there isn’t a formal A/B testing tool built into the platform.

      What’s a simple, low-tech way to test variables on Instagram? For example, if I wanted to test two different caption hooks for the same photo, or see if a Reel performs better with a person in it versus just a product shot.

      I’m looking for a straightforward process that doesn’t require complex software, just a way to get some clear data to help me make better content decisions.

    • Oct 7, 2025 at 1:25 pm #123470
      Jeff Bullas
      Keymaster

      Moving from guesswork to a data-driven content strategy is the single best way to grow.

      Short Answer: The simplest way to A/B test is to post two similar pieces of content at the same time on different days, changing only one variable you want to test and then comparing a single key metric.

      This methodical approach allows you to gather real data on how the different ways you present your video, image, and text content affects your performance on Instagram.

      The golden rule of A/B testing is to isolate one variable. If you want to test a caption hook, for example, the visual content and the time you post must be as similar as possible for both tests. You also need to define what success looks like before you start by choosing one key metric to measure. For a hook, your success metric might be the number of comments; for a Reel, it might be the number of shares.

      Here’s a simple process. Let’s say you want to test a Reel with a person versus a product-only video. On a Monday, post the Reel with a person. The following Monday, post the product-only Reel, using the same audio and a similar caption hook. After 48 hours, compare your chosen metric, for instance, the reach to non-followers. One test isn’t conclusive, but if you repeat this process a few times and a clear pattern emerges, you’ll have reliable data to guide your future content strategy.

      Cheers,
      Jeff

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