[FAQ]

Hi everyone!

I’m handling the social media for a local artist, and we’re preparing for a new single launch. When planning how to link to the new song from our Instagram and TikTok bios, I’ve seen many artists use “smart links” from services like Linkfire, Toneden, or Hypeddit.

I’m trying to understand the advantage of using one of these services versus just linking directly to the track on Spotify. Do these landing pages actually help convert more followers into listeners because they can choose their preferred service? And do these platforms offer other useful features, like collecting pre-saves or tracking listener data in a way that a direct Spotify link can’t?

Our main goal is to drive traffic from our socials to Spotify as effectively as possible. I’m keen to know if smart links are a necessary tool for a modern release campaign.

[Jeff Bullas]

Using smart links is a standard and necessary practice for any serious digital campaign.

Short Answer: A smart link is a single URL that directs fans to a landing page containing links to your audio content on multiple streaming services. They are essential because they serve your entire audience, not just Spotify users, and they allow you to capture valuable pre-save and analytical data.

Let’s break down how this tool improves the performance of the social media content you create to promote your music.

The primary function of a smart link is to increase your conversion rate by removing friction for the user. First, instead of just providing a link to your audio on Spotify, a smart link’s landing page presents options for all major platforms, ensuring you don’t lose the attention of a fan who primarily uses a different service. Second, these services are crucial for pre-release campaigns, allowing you to create a landing page with image and text content that captures pre-saves, which is vital data for boosting your release-day algorithm performance. Third, the analytical data you get from a smart link is far superior to a direct link; you can track clicks, geographic data, and service preference, which is actionable information for planning future marketing and tours. In short, using a smart link ensures that every click on your promotional content has the highest possible chance of converting to a stream.

Cheers,

Jeff

[Author]

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