[FAQ]

Hi,

I’m so grateful for the followers I have, but lately, I feel like my page is more of a broadcast than a real community. People watch the videos and leave likes, which is great, but the engagement feels a bit shallow. I want to build a space where people feel connected to me and to each other.

I’m just not sure what the best tactics are. How do you go beyond just posting content and actually start building a community? Are LIVEs the best way to do this? Or is it about creating inside jokes and traditions? I’d love to hear some practical things you’ve done that have actually worked to make your followers feel like they’re part of something special.

Any advice would be great!

[Jeff Bullas]

This is the transition from being a content creator to a community leader.

The Short Answer: You must intentionally create content that is designed for two-way conversation. The key is to use formats like Q&As, LIVE streams, and video replies to make your followers feel seen, heard, and part of an inside group.

A community is built through shared experiences and rituals, not just passive content consumption.

To begin building a real community, you must first make your followers feel acknowledged as individuals. You can achieve this by frequently using the video-reply-to-comment content format, which elevates a follower’s question and makes them a central part of your content. Second, you need to establish rituals that create a sense of belonging. This involves developing a recurring video series with a consistent theme and posting schedule, such as ‘Myth-Busting Mondays’ or a weekly product review. This gives your audience a predictable event to look forward to and creates the inside jokes and shared language that are the hallmarks of a true community. Finally, you must use the LIVE video format as a town hall, not a performance. Go LIVE with the specific intention of interacting with your audience, which means you should be reading out usernames, answering questions from the chat in real-time, and letting the conversation guide the stream. This is the most powerful tool for turning passive viewers into active participants.

Cheers,

Jeff

[Author]

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