[FAQ]

I host a solo educational podcast and while my download numbers are steady, I feel like I’m talking into the void sometimes. I have no idea what my listeners think about specific topics or episodes.

I’d love to get more direct feedback on my content, but I want to make it as easy as possible for my audience. I know directing them to social media works for some, but I’m wondering what tools exist inside the Spotify app itself. I’ve seen things like polls on other shows but I’m not sure how to set them up or what’s most effective.

What’s the best way you’ve found to get listeners to give feedback directly within Spotify?

Thanks!

[Jeff Bullas]

Excellent question. Turning a passive audience into an engaged community is a critical goal.

Short Answer: The most effective way to get feedback directly within Spotify is by using their native interactive features, specifically the text-based Polls and Q&A tools, and actively promoting them within your audio content.

The purpose of these tools is to transform your one-way audio broadcast into a two-way conversation, but they require a clear strategy to be effective.

First, you have the Polls feature. This is a text-based tool perfect for gathering quick, quantitative data with minimal effort from the listener. You can ask multiple-choice questions like “Which of these three topics should I explore next?” or simple yes/no questions like “Did you find this episode’s format helpful?”. The key is to include a specific call-to-action in your audio, explicitly telling people to scroll down on the episode page to vote.

Second is the Q&A feature, which allows for more detailed, open-ended text responses. This is where you can ask for qualitative feedback, such as “What was your single biggest takeaway from this discussion?” or “What questions do you still have about this topic?”. These submissions can be made visible to other listeners, creating a valuable public forum around your content. Again, you must use your audio to direct people to participate.

Finally, you need to close the feedback loop using other content formats. You can take a screenshot, an image of an insightful answer, and share it on social media to thank your community. Even better, you can create a short video or a dedicated audio segment in your next episode that directly responds to the questions and comments you received. This demonstrates that you are listening and makes your audience far more likely to contribute again in the future.

Cheers,
Jeff

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