[FAQ]

Hi,

I seem to have found myself in a bit of a mess. I posted a video that has caused quite a bit of backlash, which honestly wasn’t my intention. The comments are a nightmare, people are stitching my video with angry replies, and I’m just watching it all spiral.

I’m trying to figure out the right way to handle this. Is it better to delete the video and pretend it never happened? Should I post an apology video straight away? Or is the best move to just go quiet for a week and hope it all blows over? I’m proper worried I’ve done some permanent damage to my community and my account.

Has anyone been through this and can offer some advice?

[Jeff Bullas]

Navigating a backlash is a serious test of a creator’s judgment.

The Strategy: Do not act impulsively. Your first step is to pause all posting, assess if the criticism is valid, and then respond with a single, calm video that either clarifies your position or offers a sincere apology.

Your long-term reputation is more important than the short-term panic of one bad news cycle.

The first and most critical step is to do nothing. Do not delete the original video, as this looks like you are hiding, and do not rush to post an emotional apology, as this often makes things worse. You should temporarily disable comments on the video in question and take several hours to read and understand the criticism. Once you have assessed the situation, you must decide on a course of action. If you believe your point was made in good faith and has simply been misinterpreted, your response should be a single, pre-scripted clarification video that calmly explains your original position without being defensive. If you realise you have made a genuine mistake, then the only path forward is a direct apology video. This video must not contain excuses; it should acknowledge the mistake, take full responsibility, and explain what you will do differently. After you have posted your single, definitive response video, you should not engage further in arguments. The best move is to step away for a few days before returning to your regular content.

Cheers,

Jeff

[Author]

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