[FAQ]

Hey,

I’m a photographer and I’m finally looking to start selling my custom presets, since I get a lot of DMs from my followers asking how I edit my photos. My main confusion is about the actual logistics of selling a digital product through Instagram.

Since Instagram Shopping is mainly for physical goods, what’s the best setup for selling a file and having it delivered to the customer? Do I need to build a full e-commerce website, or are there simpler tools that work well with a ‘link in bio’?

Beyond the tech setup, I’m also wondering about the best content strategy to promote them. I don’t want to just be posting “buy my presets” all the time. I’d love to hear how others have successfully marketed and sold digital products on here.

[Jeff Bullas]

Monetising your expertise by packaging it into a digital product is a brilliant business move.

Short Answer: You need a simple ‘link in bio’ storefront tool to handle the sales transaction, and a content strategy that uses your images and videos to demonstrate the value of your product, not just announce it.

Your Instagram content’s job is to build trust and create demand; the link in your bio’s job is to make the final text-based transaction as seamless as possible.

First, on the technical side, you are correct that Instagram Shopping isn’t built for digital goods. You don’t need a full website to start; there are many popular creator storefront platforms that integrate into your ‘link in bio’. They handle the payment processing and automatic delivery of your digital files for you.

On the strategy side, the key is to demonstrate the transformation your product provides. Instead of just posting a graphic that says ‘New Presets For Sale’, you should create content that shows the presets in action. Use Reels to create compelling before-and-after editing videos. Use image carousels to showcase a gallery of different photos all edited with the same preset to show its versatility. Your promotional content should make up about twenty percent of your overall strategy; the other eighty percent should be the valuable content—in your case, photography tips—that built your audience in the first place.

Cheers,
Jeff

[Author]

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