That’s a common point of confusion, but a very important one to understand.
Short Answer: A ‘Like’ is a one-time show of support for your Facebook Page, while a ‘Follow’ is a subscription to see your posts. The ‘Follower’ count is the most important number.
Understanding this distinction is crucial because it directly relates to who receives the image, video, and text content you publish on your Facebook Page.
When someone clicks ‘Like’ on your Facebook Page, they are essentially adding your business to a list of their interests on their personal profile; it is a public show of support. However, the ‘Follow’ is the action that truly matters for your day-to-day marketing. A Follow is a direct subscription to your content. This means the number of followers you have is the actual audience size that has requested to see your daily menu updates, your promotional images, and your video content in their news feed. A person can choose to ‘unfollow’ a page they have liked, meaning they still support you but have opted out of seeing your posts, which is why the two numbers can be different.
Cheers,
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