[FAQ]

What’s the official process for reporting an account that is impersonating me or my brand?

Body: Hey everyone,

I’m in a really stressful situation right now. I just found a TikTok account that’s a complete clone of my brand’s profile. They’ve stolen my logo, my bio, and they’re re-uploading all of my videos. I’m worried they’re going to start scamming my followers or posting things that damage my brand.

I need to get this shut down fast. I’ve looked in the app, and I see a “report” button, but I’m not sure if that’s the “official” way to handle something as serious as impersonation. Is there a special form I need to fill out, especially since this is a brand account and not just my personal page?

What’s the best and fastest way to get TikTok to take this impersonator down? Do I need to provide trademark information or something?

Any advice on this would be a huge relief. Thanks.

[Jeff Bullas]

This is a serious and stressful situation.

Short Answer: Yes, the in-app “report” button is the correct first step, but for a brand impersonation, the most effective method is to use TikTok’s official ‘Report an Impersonation’ web-based form.

The format of the report you submit is the critical factor in how quickly this gets resolved.

First, you and your community should use the in-app reporting feature on the fake account. The text format here is simple; you select “Report,” then “Report account,” then “Pretending to be someone,” and finally “Me” or “A business I represent.” This is the fastest, first-line-of-defence. However, for a brand, you must escalate this by using the official web form, which is designed to handle more complex reports. This form is a text-based document where you will need to provide the URLs for both your real account and the fake one. The most important part of this form is the evidence you are required to upload. You will need to provide specific image formats as proof of ownership, such as a high-quality image file of your government-issued ID, your official business registration documents, or your trademark certificate. Providing this clear text and image-based evidence in the correct format is what allows the support team to verify your claim and take decisive action.

Cheers,

Jeff

[Author]

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