[FAQ]

Hey everyone,

I’m getting more serious about affiliate marketing and trying to optimise my Instagram strategy. I’m wondering what the single “best” place is to put my affiliate links on Instagram in 2025 to get the most clicks and hopefully some sales.

Is it the link in the bio? Is it better to use them in Stories? Or maybe somewhere else? I’m just trying to figure out where I should focus my efforts for the best results,

[Jeff Bullas]

There is no single “best” place to post affiliate links on Instagram; rather, an effective strategy involves using several key locations together, as each serves a different purpose.

First, your Instagram bio link is your most important and permanent location for affiliate links. Since Instagram only allows one clickable link in your bio, it is standard practice to use a “link-in-bio” tool. Services like Linktree, Beacons, or similar platforms let you create a simple landing page where you can list multiple affiliate links. This is where you should feature your most important, “evergreen” recommendations – for example, links to your favourite tools, key products, or a link to your Amazon Storefront. You should then use your post captions to direct people here.

Second, Instagram Stories are arguably the most effective place for timely, in-the-moment promotions. You can use the interactive “Link” sticker to add a direct, clickable affiliate link to a specific Story frame. This method works best when you provide context first. For example, you might use a few Story frames to demonstrate a product or share a personal experience with it, and then share the affiliate link in the final frame with a clear call to action.

Third, Direct Messages (DMs) can be very powerful, but they must be used correctly. This approach is not about sending unsolicited, spammy links. It is best used when a follower replies to your Story or post with a specific question about a product you have featured. In that one-on-one conversation, you can provide them with helpful information and then share your affiliate link directly. This is a high-intent interaction.

It is crucial to know where you cannot place effective links. You cannot put clickable links in the captions of your regular Instagram Feed posts or Reels, nor can you put them in the comments. Any URL typed in these areas will appear only as plain text and cannot be clicked by users. This is why the common practice is to write “link in bio” in your captions.

Finally, no matter where you place your affiliate links, you must always provide a clear and conspicuous disclosure, such as #ad or #affiliatelink, to inform your audience that you may earn a commission from their purchase.

In summary, the most effective strategy combines a well-organised link-in-bio page for your top recommendations, contextual promotions in Stories using the Link sticker, and personalised sharing in DMs in response to direct inquiries.

Cheers,

Jeff

[Author]

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