[FAQ]

Hi everyone.

I’ve been trying to be more serious about my X account’s performance, so I started looking at the official X Analytics dashboard. To be honest, there are so many numbers and graphs, it’s a bit confusing. I see impressions, engagement rate, profile visits, and many more.

I want to track our growth properly, but I’m not sure which ones are the most important. For those who are good with data, what are the key growth metrics you always focus on in X Analytics? I want to make sure I’m not tracking vanity metrics.

Any advice would be helpful, thanks!

[Jeff Bullas]

A crucial question—tracking the right data is what separates strategy from guesswork.

Quick Answer: True growth is measured by metrics that indicate audience investment, primarily Profile Visits, Follower Growth Rate, and Engagements per Impression, not just raw impression numbers.

However, the secret is knowing which content formats are specifically designed to move each of these key needles.

Different content formats are engineered to influence different metrics, so you must align your format to your goal. First, to increase your Profile Visits and Follower Growth Rate, the most effective content format is the multi-post authoritative thread, as it showcases expertise and gives users a compelling reason to click your name and see what else you have to offer. Second, to improve your Engagements per Impression—a key sign of content quality—you should use interactive formats like polls and open-ended questions that directly invite audience participation. Finally, if your goal is off-platform action, the success of video content with a strong verbal call-to-action is best measured by Link Clicks, which confirms your message was persuasive. Focusing solely on vanity metrics like impressions is a harmful practice that leads to creating shallow clickbait instead of content that builds a loyal community.

Cheers,

[Author]

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