[FAQ]

I’m trying to build a solid content plan for my new Telegram channel, and I don’t want to waste time on things that don’t perform. On IG, it’s all about Reels, on Facebook, it’s a mix… but what’s the secret sauce for Telegram?

What kind of content do you find gets the most views and engagement? Are people here more into short text posts, long-form articles, images, videos, or maybe just links? Looking for any insights on what type of content is most popular with Telegram users specifically. Thanks!

[Jeff Bullas]

This is a crucial question for anyone serious about the platform.

Short Answer: Unlike visual-first platforms, the most popular content on Telegram is concise, high-value text, often supplemented with a single, powerful image or used to introduce an exclusive file or link.

Let’s break down the hierarchy of content formats for this specific environment.

You need to shift your thinking from a public broadcast model to a direct messaging model.

Firstly, text is the undisputed king on Telegram because the platform is built for speed and direct communication. The most popular content is often short, scannable text that delivers immediate value, such as critical news updates, quick tips, or exclusive announcements. Long walls of text are generally less effective than several shorter, well-spaced messages.

Secondly, images and videos are used very differently here; they are not for discovery but to support the text. A single, high-impact image that illustrates a point or a short, embedded video clip is far more effective than a large photo gallery that users have to scroll through.

Thirdly, file sharing is a uniquely popular and powerful content format on this platform. Offering members an exclusive PDF guide, a zip file with resources, or a direct audio file is a massive driver of engagement and loyalty due to the platform’s robust file-sharing capabilities.

The audience here prioritises concise, high-value information, and the most successful channels build their strategy around that fact.

Cheers,

Jeff

• This reply was modified 1 month, 2 weeks ago by Neil Anthony.
• This reply was modified 1 month, 2 weeks ago by Neil Anthony.

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