[FAQ]

Over the past few weeks, I’ve noticed my Facebook follower count is dropping. Not in huge numbers, but steadily. I haven’t posted anything controversial, and I’m still showing up consistently, so I’m trying to figure out what’s going on.

Is this just normal? Or could it be something I’m doing wrong with my content, frequency, or targeting?

Also wondering:

• Do unfollows mean people are disengaged—or is the algorithm cleaning up inactive accounts?

• How do I figure out why people are leaving?

• And more importantly—what can I do to turn things around?

Would love some insights from anyone who’s dealt with this or found ways to stop the bleed.

[Jeff Bullas]

Losing followers is more common than most creators realize—and it doesn’t always mean you’re doing something wrong. But it is a signal worth paying attention to.

Let’s start with the basics. Some unfollows are just part of the natural churn. People change interests, clean up their feed, or drop off social media altogether. Facebook also regularly removes fake or inactive accounts, which can show up as a dip in your follower count.

But if the drop is consistent or accelerating, it’s time to take a closer look.

Start with your content. Are you posting the same types of content over and over? Is it too promotional? Too off-topic? Even a subtle shift in tone or topic can push people away if it no longer feels relevant to them. Use your insights tab to see which posts had high engagement and which ones may have triggered exits.

Next, consider frequency. If you’re posting too often—or not enough—you can lose touch with your audience. Facebook doesn’t always show your content to everyone, so you want each post to count. Prioritize value, variety, and relevance.

It’s also worth auditing how you’re attracting new followers. Sometimes, we run ads or cross-promote on platforms that bring in low-quality leads. They follow in the moment but don’t stick around long term. Better to grow slowly with aligned people than fast with the wrong ones.

Here’s the fix: refocus on your core audience and message. Post content that speaks directly to their needs. Re-engage your current followers with personal stories, behind-the-scenes posts, or direct questions. If you’re not sure what’s working, use polls or Messenger to ask. People love to be part of the process.

Lastly, don’t let the follower count be your only metric. Engagement, reach, and conversions matter more. A smaller, loyal audience will outperform a bigger, disengaged one every time.

– Jeff

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