[FAQ]

Hello po. I’m hoping for some insight here. I run the Facebook page for our small family-owned bakery, and it used to be how we got most of our new orders. But over the last year, our reach has just fallen off a cliff.

We post high-quality photos of our products, engage with comments, and post regularly, but each post is only seen by a tiny fraction of our followers. It feels like we are posting into an empty room. Has something fundamentally changed with how Facebook shows business posts? It’s becoming very discouraging.

[Jeff Bullas]

This is the most common question for page owners right now.

Short Answer: Your reach has dropped because Facebook’s algorithm now heavily favours short-form video content and a ‘pay-to-play’ model, reducing the organic visibility of standard image and text posts from business pages.

Understanding this fundamental shift in content priority is the key to adapting your strategy.

The platform’s main goal is to keep users watching, and its internal data shows that short, engaging video achieves this best. The algorithm therefore prioritises formats like Reels and other short videos, distributing that content far beyond your existing follower base. While your high-quality image posts are still valuable for your most dedicated followers, the system is no longer built to show them to new people organically. Simple text-based updates have even less visibility in the feed unless they generate immense and immediate conversational engagement. It is a clear content hierarchy, and adapting to it is essential for any business on the platform today.

Cheers,

Jeff

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