[FAQ]

Hi,

I’ve just seen a notification suggesting that LinkedIn is planning to remove the ‘My Company’ tab. This seems like a massive step backwards for organisational engagement on the platform. We were just starting to get real traction with it for our internal comms.

Has anyone else heard this? I’m trying to find an official announcement but coming up short. I can’t understand the reasoning behind removing a feature designed to help companies connect with their employees.

If this is true, what are others planning to use as an alternative for employee-only content on LinkedIn? Seems like a real loss.

[Jeff Bullas]

That’s a concerning development for internal comms specialists.

Quick Answer: While there has been no official announcement, platforms typically remove features like this due to low user adoption or as part of a larger strategy to consolidate the user experience.

A likely strategic reason is to centralise where different content formats are being engaged with, pushing all interactions back toward the main feed and other core features.

First, the most common reason for removing a feature is underutilisation. If LinkedIn’s internal data showed that only a small percentage of employees were actively using the tab, they would view it as a maintenance cost without a significant return on engagement. Second, this could be a move to streamline the platform by consolidating features. They may want to push internal corporate discussions into private LinkedIn Groups, which are more robust, rather than having a separate, limited tab. Third, this could be a strategic push to encourage more public-facing employee advocacy. Instead of having employees engage with company video and text posts privately, LinkedIn’s business model benefits more when employees share and discuss that content publicly with their networks, which boosts overall platform metrics. It would be a clear signal that they are prioritising external reach over internal-facing community tools.

Cheers,

Jeff

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