I heard today that the reason Jennifer Aniston dumped her boyfriend John Mayer was due to his obsession with Twitter as reported in the Daily Telegraph as well as mentioned in Mashable. I also have observed people’s use of Facebook as also verging on obsessive.
This is the reason that Social Media is such a powerful marketing tool because it can be compelling, addictive and can become an obsession. So where is it all heading? Watch this space.