Jeff Bullas

Good onya for building that list – 1000 subscribers is a solid start! You’re right to think of it as an asset. As for a straight dollar figure, there’s no one-size-fits-all answer, as its worth depends heavily on a few key things. And spot on about not selling the list itself – that’s usually bad form and can get you in hot water with anti-spam laws. The real value is in what it can do for your business.

Here’s what makes a list valuable:

Engagement Rates: This is a big one, mate. If a good chunk of your subscribers regularly open your emails and click on your links (high open and click-through rates, or CTR), that list is gold. An engaged list means people are actually interested in what you’ve got to say.
Niche & Audience: A list in a profitable niche (like finance, specific software users, high-end hobbies) or with a clearly defined, sought-after audience (e.g., small business owners in a particular industry) can be worth more. It’s easier to offer relevant products or services.
Lead Quality & How You Got ‘Em: Subscribers who willingly opted in because they like your stuff are far more valuable than a list scraped together from random sources. Quality over sheer quantity any day.
Monetisation Track Record: If you’ve already had success selling things to this list – your own products, affiliate offers, services – that shows proven value. Being able to point to actual revenue generated is a clear indicator of worth.
List Health: A clean list with low bounce rates (meaning your emails are actually getting delivered) and few unsubscribes is crucial. You need to be reaching real, interested people.

Rough Benchmarks (Take with a Grain of Salt): You might hear figures tossed around like “$1 per subscriber per month.” Honestly, that’s a very old, very general saying and can be wildly off. Some lists might generate heaps more, others far less. It really depends on the factors above. Don’t hang your hat on that number.

A better way to think about it is Average Revenue Per Subscriber (ARPS) over a certain period. If you made, say, $500 from email marketing in a year from your 1000 subscribers, your ARPS is $0.50 for that year. That’s a more concrete figure for your specific list.

Focus on Potential: The true worth of your 1000 subscribers lies in its ongoing potential to:

Drive traffic to your new content.
Launch your own products or services.
Promote affiliate products relevant to your audience.
Build a loyal community around your brand.

A quality, engaged email list is a massive asset, probably one of the best you can have as a content creator. Its value is best measured by the results it helps you achieve. Keep nurturing it!

Cheers,

Jeff

This is one of the most common — and misunderstood — questions in blogging. So here’s the truth: there’s no magic number. But there is a healthy trajectory.

In the first 3–6 months, anything between 100–1,000 monthly visitors is totally normal, especially if you’re starting from scratch without a big social following or email list. If you’re getting even a few hundred people a month reading your content in the early days, that’s actually a great sign — it means something’s working.

But instead of focusing only on traffic, focus on leverageable traffic.
– Are people signing up for your newsletter?
– Are they staying and reading more than one post?
– Are they sharing your content or commenting?

A small but engaged audience beats big vanity numbers every time — especially when you’re building trust, learning what resonates, and refining your voice.

If you want to grow faster, lean into SEO and content repurposing. Write blog posts around long-tail keywords your audience is actually searching for. Then share snippets on LinkedIn, in emails, or even as carousels on Instagram.

Bottom line? Early blog traffic is like compound interest — it starts slow, then scales fast if you stay consistent. Don’t worry about hitting some arbitrary milestone. Worry about showing up, solving problems, and making your content worth returning for. The traffic will follow.

Naming and branding your podcast isn’t just a creative exercise — it’s a strategic one. The right name can make someone stop scrolling, click play, and subscribe. The wrong one? It fades into the noise.

Start with your audience. What do they care about? What transformation or experience are you promising them by showing up every week? A strong podcast name often sits at the intersection of clarity and personality — clear enough that people “get it” instantly, but with just enough personality to feel unique and memorable.

If you’re the brand (coach, consultant, expert), using your name with a twist (“[Your Name] Unfiltered,” “The [Your Name] Method”) can work — if you already have an audience. Otherwise, consider a name that speaks to the pain point or aspiration of your listener. For example, “Smart Gets Paid,” “Screw the Nine to Five,” or “Online Marketing Made Easy” are all crystal clear on who they’re for and why they matter.

Once you’ve got a shortlist of name ideas, check for three things:

Is the domain available (even if you don’t build a site right away)?
Is it easy to say out loud and spell?
Is it already in use on major platforms or directories?
As for branding — don’t overthink it at the start. Aim for clean, recognizable, and on-tone with your topic. Choose colors and typography that match the feeling you want listeners to have (calm, bold, edgy, fun?). And make sure your cover art is legible at thumbnail size — this is your billboard in Apple and Spotify.

Above all, remember this: clarity beats cleverness. The goal isn’t to sound cool — it’s to be understood at a glance. And you can always evolve the look as your show grows. Just get it in people’s ears first.

Great question — and yes, AI can absolutely help you write better, faster Instagram captions if you use the right tools and feed them the right prompts.

Here are the best tools I recommend for creators:

1. ChatGPT (with custom instructions)
Still the most flexible and powerful option — especially when you:
– Give it examples of your past captions
– Set a clear tone (e.g. “witty and personal,” “inspirational but no fluff”)
– Use specific prompts like:
“Write a 2-line Instagram caption for a photo of me working at a café. Make it friendly and curious, ending with a question.”

2. Copy.ai
Built for marketing content.
– Includes pre-made templates for Instagram captions
– Good for brainstorming angles or variations
– Can quickly generate multiple versions for A/B testing
It’s less personal than ChatGPT, but great for speed and ideas.

3. Jasper AI
Ideal if you want more structure.
– Great for brands and influencers who post frequently
– Can be trained with your brand voice (with some effort)
– Has a caption generator that includes CTAs and hashtags

4. Later’s Caption Writer
If you already use Later for scheduling, this built-in tool is convenient.
– It suggests captions based on your image or post type
– Better suited for beginners or short-form content
– Not as customizable as ChatGPT, but a solid time-saver

Tips to avoid generic AI content:
– Always tweak the output to add your personal story or voice
– Add details only you would say (your opinion, phrasing, vibe)
– Don’t let AI be the final draft — let it be the first one

Bottom Line:
Use AI to beat the blank page — not to replace your voice. The real magic happens when you combine your creativity with the AI’s speed.

Give it direction, and you’ll get captions that save time and sound like you.

Great question — and one I get asked a lot.

If you’re just starting out, the best email marketing platform is the one that helps you build momentum fast without making you feel like you need to hire a tech team. Here are my top picks based on working with thousands of creators and small businesses:

1. [ConvertKit] – This is my go-to recommendation for solo creators. It’s built specifically for bloggers, coaches, and digital entrepreneurs.
– The interface is clean and simple.
– You can tag and segment subscribers easily (great for when your list grows).
– Automations are powerful but intuitive — no coding or duct-taping required.
They also offer a generous free tier (up to 1,000 subscribers) and strong support.

2. [MailerLite] – If affordability is your top concern, MailerLite punches above its weight.
– Easy drag-and-drop editor for newsletters
– Decent automation
– Solid landing page builder
The UI isn’t quite as refined as ConvertKit, but it gets the job done — especially when you’re still finding your feet.

3. [Flodesk] – For the design-forward creators.
– Beautiful templates out of the box
– Super simple user experience
– Flat pricing (no surprise jumps as your list grows)
If visuals are a big part of your brand, this one’s worth a look — though it’s less powerful when it comes to segmenting and logic-based automations.

Avoid overly complex tools like ActiveCampaign or HubSpot unless you’re scaling fast and have support — they can be overkill in the early stages.

Bottom line? Pick the platform that removes friction and helps you start sending. You can always migrate later, but clarity and consistency matter more than tools in the beginning.

Hope that helps — and congrats on getting started! Email is still one of the most profitable channels out there when done right.

Good question, and the short answer is yes, you absolutely can make a website for free these days. Heaps of platforms offer a free starting point, but as you guessed, there are usually a few catches or limitations.

Here are some popular options for a free site in 2025:

WordPress.com: (Not to be confused with the self-hosted WordPress.org). Good for blogs and simpler sites. Their free plan is pretty decent to get started.

Google Sites: Dead simple to use, especially if you’re already using Google Drive. Good for basic informational sites, school projects, or a straightforward portfolio.

Canva: If you use Canva for design stuff, they now offer free one-page websites. Great for visual landing pages or online resumes.
Wix, Weebly, Squarespace (Free Tiers): These often have free plans that let you use their drag-and-drop builders. They’re quite user-friendly for design.

GitHub Pages: If you’re a bit more tech-savvy, you can host static websites for free here.

Now, for “the catch” – what you usually get with a free plan:

Subdomain: Your website address will likely be something like yourname.wordpress.com or yourname.wixsite.com/your site. A custom domain (e.g., yourname.com.au or yourname.com) will almost always cost you extra.

Platform Ads: The provider might display their own advertising on your free site. To remove these, you’ll need to upgrade.

Limited Storage & Bandwidth: You’ll get a certain amount of space for your files and limits on how much data can be transferred (traffic).

Fewer Features: Advanced design customisation, e-commerce capabilities (like selling online), a wider range of plugins or apps, and detailed analytics are often reserved for paid plans.

Branding: You’ll likely have the platform’s branding visible on your site.

What are free sites good for?

They’re grouse for personal blogs, online portfolios to showcase your work, simple sites for a hobby or community group, or just to test out an idea without spending any dosh.

When would you need to pay?
If you need a professional look with your own custom domain, want to sell products online, need more grunt (storage/bandwidth), want to get rid of their ads, or need more advanced features, you’ll likely need to look at a paid plan.

So, starting free is a top way to get your foot in the door. Just be aware of what comes with it, and you can always upgrade later if your site takes off or your needs change.

Cheers,

Jeff

Good question, mate. Lots of podcasters are wondering how to turn their passion into a bit of income. There are a fair few ways to go about it, and it’s not just about ads. Here’s a squiz at the main methods podcasters are using in 2025:

Advertising & Sponsorships:
This is the classic one. Brands pay to have ads (pre-roll, mid-roll, post-roll) in your episodes. These can be host-read, which often feel more natural, or dynamically inserted. Deals are often based on CPM (cost per thousand listens) or sometimes a flat rate. You can find sponsors directly or use podcast ad networks.

Affiliate Marketing:
Pretty straightforward – you promote a product or service you like, and if your listeners buy it using your special link or code, you get a cut of the sale. Works well if the product genuinely fits your audience.

Premium Content & Subscriptions:
Offering bonus stuff for paying subscribers. Think ad-free episodes, exclusive content, early access, or deeper dives into topics. Platforms like Patreon, Apple Podcasts Subscriptions, and Spotify are common for this, or you can organise it through your own website.

Selling Your Own Products or Services:
If you’ve got expertise, you can sell related things like courses, coaching, books, or even consulting services. Branded merchandise (merch like t-shirts, mugs, etc.) can also be a goer for shows with a keen following.

Listener Support & Donations:
Your audience can chip in directly. Platforms like Patreon, Ko-fi, or “Buy Me A Coffee” make it easy for listeners to support your work with one-off or recurring donations because they value what you do.

Live Shows & Events:
Once you’ve got a decent audience, live recordings of your podcast, workshops, or meet-ups can bring in revenue through ticket sales.

A key thing to remember is that building a solid, engaged audience usually comes first. The bigger and more dedicated your listener base, the more options you’ll have for monetisation. Diversifying your income streams is also a smart move – don’t put all your eggs in one basket.

It takes a bit of effort, but there are definitely ways to make money from podcasting if you’re producing good content that people want to hear.

Cheers,

Jeff