Jeff Bullas

This is a pivotal question for any streamer looking for real growth.

Quick Answer: Effective networking centres on adding genuine value to other communities first, then leveraging that established trust to create collaborative content that benefits both of your audiences.

Let’s examine the types of content-driven interactions that build these valuable connections.

The entire process should be viewed in two stages. The first stage is non-collaborative and is foundational; you must become a recognisable, positive member of another streamer’s community. This means contributing to their text-based content by participating constructively in their Twitch chat and, more importantly, their Discord server. The goal here is not to mention your stream, but to build genuine rapport so your name is associated with value. The second stage is creating shared content, which can only happen after that rapport is built. This can take several forms: first, you can engage in a straightforward co-stream playing a multiplayer game, creating a shared video experience for both communities. Second, you could organise a more specialised event, like appearing as a guest on their stream for a specific discussion, which combines both audio and video formats. Finally, a powerful method is to create content outside of Twitch, such as a joint YouTube video, which serves to cross-pollinate your audiences on a different platform.

Cheers,

Jeff

This is the big question everyone’s asking.

Short Answer: The algorithm in 2025 still prioritises watch time, but it now places a much heavier emphasis on signals of content quality, like Shares and Saves, and on how well your video is optimised for TikTok’s search engine.

The biggest mistake creators make now is underestimating that TikTok is no longer just a feed, it’s a fully-fledged search engine.

To get the algorithm working for you, you need to focus on three key areas. The first is still the most fundamental: viewer retention. The algorithm needs to see that people are watching your entire video, and ideally, watching it more than once. This remains the strongest signal of engaging content. The second area, which has grown in importance, is what we call ‘high-value’ engagement. While likes and comments are good, the algorithm in 2025 gives significantly more weight to Shares and Saves, as these actions signal that your content is valuable enough for a user to either recommend it or return to it later. Finally, the most significant recent change is the priority placed on TikTok SEO. The algorithm must be able to categorise your video, so using clear, searchable keywords in your on-screen text, your caption, and even speaking them in your video for the auto-captions to pick up is now essential for discovery.

Cheers,

Jeff

This is a common issue.

Direct Answer: The most effective method is to not engage at all. Simply delete the troll’s comment and block the user’s account immediately.

Your goal is to protect your community’s space and your own peace of mind, not to win an argument or boost engagement through conflict.

Let’s be clear about the algorithm fears: the negative impact of deleting a single toxic comment is completely negligible. The platform provides moderation tools for a reason, and you should feel confident using them. The best way to handle a genuine troll involves a two-step process that you should execute without replying. First, you delete the comment so it is no longer visible on your content. Second, you block the account so that individual can no longer interact with any of your future videos. Any reply, whether clever or angry, is the attention the troll wants and simply encourages more of this behaviour. For a more proactive strategy, you should utilise TikTok’s comment filtering tools to automatically hide comments that contain specific keywords you choose, which can prevent a good deal of offensive content from ever appearing publicly.

Cheers,

Jeff

Understanding this ecosystem is key to a smart release strategy.

Short Answer: Algorithmic playlists are driven by data about your audio and listener behaviour, editorial playlists are curated by Spotify’s human experts, and listener playlists are created by the user base.

Let’s look at how each of these three systems evaluates your audio content.

The three main types function very differently. First, algorithmic playlists like Discover Weekly are fully automated systems that analyse your audio file’s characteristics and match it to users based on their listening data; your primary influence here is driving listener engagement like saves and shares. Second, editorial playlists are the result of a human decision by Spotify’s internal team, which you can influence directly by submitting your track’s audio and text-based pitch through the Spotify for Artists dashboard before its release. Third, listener playlists are created by fans and independent curators, and getting your music placed on these often requires direct outreach and can serve as a powerful signal to both the algorithmic and editorial systems.

Cheers,

Jeff

Smart move to be strategic with your ad spend.

Quick Answer: Success with Ad Studio hinges on pairing compelling audio ad content with precise audience targeting. Focus on a clear call-to-action in your audio creative and target listeners of podcasts similar to your own for the best results.

Let’s examine the specific content decisions that will make your campaign effective.

Your primary focus must be the audio creative. While using a punchy clip from your show is an option, a custom-recorded ad that clearly introduces your podcast’s value proposition in the first ten seconds is typically more effective. This audio must contain a simple and direct call-to-action, such as ‘Follow our show on Spotify to never miss an episode’, which primes the listener for the clickable companion ad. Next, effective targeting ensures this audio is delivered to the right ears. Instead of broad demographics, begin by targeting listeners of three to five podcasts that share a similar audience or theme with yours; this is your highest-potential audience. Finally, analyse your results not just by clicks, but by monitoring the lift in followers and streams in your Spotify for Podcasters dashboard. This data will tell you how well your audio content is truly resonating and converting listeners.

Cheers,

Jeff

Below are several providers that offer services for purchasing likes for the X platform.

UseViral – https://useviral.com/buy-twitter-likes
This provider sells packages of likes designed for posts on the X platform.

SidesMedia – https://sidesmedia.com/buy-twitter-likes
A service offering various quantities of X post likes available for purchase.

Twesocial – https://twesocial.com/buy-twitter-likes/
This website facilitates the purchase of likes for tweets, presenting several package options.

Cheers,

Jeff

That’s the million-dollar question, isn’t it.

Quick Answer: It is highly realistic to earn revenue, but it’s a long-term play that relies on building genuine audience trust, not just chasing raw download numbers.

Strategising your monetisation approach from the beginning is a core part of developing your content plan.

There are four primary formats for generating revenue with a podcast. The first and most direct method is through audience support, using member-only bonus content to encourage listeners to contribute directly. A second, very common format is affiliate marketing, where you earn a commission by recommending products or services that you genuinely use and trust. The third format is traditional advertising or sponsorships, though this path generally requires a substantial listener base to become truly lucrative. The final and often most profitable format, especially for a business, is to use the podcast to sell your own products or services, as the show becomes a powerful tool for building the authority and trust needed to convert listeners into customers. It’s a common mistake to fixate only on download numbers when the real, monetisable value always lies in deep audience engagement.

Cheers,
Jeff

Looking past vanity metrics is the first step to truly understanding performance.

Short Answer: While there is no single magic number, the two most important metrics for your video content are average watch time and the total number of shares.

The algorithm’s entire job is to predict what video a user will watch all the way through and find valuable enough to endorse, which is exactly what those two metrics measure.

You should see views and likes as a result of a good Reel, not the cause of it. The algorithm prioritises videos that hold attention, so your average watch time is critical. If you can keep people watching past the first three seconds and all the way to the end, you’re sending a massive signal of value. An even stronger signal is when your ‘Plays’ are higher than your ‘Accounts Reached’, as this indicates people are re-watching your video. The second key metric is Shares, as this is an active endorsement from a viewer and the most powerful form of social proof. After those two, you should look at Saves and Comments as strong secondary metrics. When analysing your content, find the videos with the highest watch time and shares, and make more content like that.

Cheers,

Jeff