Jeff Bullas

That is a smart topic to look into.

Quick Answer: For high-quality remote interviews, you must use a dedicated platform that records each participant’s audio and video tracks locally to their own computer. This bypasses the quality degradation caused by unstable internet connections.

This local recording process is the game-changer, as it separates the quality of the live conversation from the quality of the final, recorded media files.

The primary goal is to secure a clean, uncompressed audio file, usually a WAV, from both you and your guest. These platforms record this high-quality audio directly on each device before uploading it, ensuring the final product is broadcast-quality regardless of any internet glitches during the call. At the same time, they also capture high-resolution video. Even if you only produce an audio podcast, this video content is an invaluable asset for creating promotional materials like social media clips, audiograms, or a full video version for YouTube.

Furthermore, many of these services now incorporate text-based features, such as providing an automatic transcription of your entire conversation. This text file is incredibly useful for writing show notes, crafting blog posts, pulling quotes for graphics, and making your content more accessible to a wider audience. It streamlines your entire post-production workflow.

Cheers,
Jeff

That’s an excellent question.

Quick Answer: A podcast content calendar organises your entire production and promotion schedule, not just your episode release dates. It maps out everything from the core audio recording to the creation of supplementary text, image, and video content.

Thinking of it as a complete content ecosystem is what separates a simple schedule from a strategic calendar.

At its heart, your calendar must schedule the workflow for your primary audio content, including dates for research, recording, editing, and final mastering. But to truly maximise your reach, you must also schedule the creation of text-based assets. This includes writing comprehensive show notes, preparing full transcripts to improve accessibility and SEO, and drafting all the promotional copy for your website and social media channels.

Next, you need to factor in your visual elements. A robust calendar will have deadlines for creating all necessary images, such as unique episode cover art, promotional graphics for different platforms, and any quote cards you plan to share. Don’t underestimate how much time this can take to do well. Finally, consider planning for video. This might involve creating audiograms, which are short video clips pairing a static image with an audio snippet, or even scheduling short-form videos from the recording session for use on platforms like YouTube Shorts or Instagram Reels. When you schedule all these content types together, you create a far more organised and effective promotional machine.

Cheers,

Jeff

That is a smart question to ask.

Quick Answer: A compelling image for a LinkedIn ad is high-quality, professional, and directly relevant to your offer. It should be clean, uncluttered, and often features a human element or a clear representation of value to stop the scroll.

The image in a LinkedIn ad has to work hard; it needs to look professional enough to belong on the platform while still being eye-catching enough to stand out in a busy feed. Here is what to focus on.

First, the image must be high-quality and professional. Blurry, pixelated, or amateur-looking photos will immediately damage your brand’s credibility on a professional network.

Second, you should use images with people where possible. Photos of real people, especially those looking towards the camera or using your product, tend to perform better than generic stock photos or text-heavy graphics. It adds a human element that helps build trust.

Third, keep the design clean and uncluttered. The image should have a clear focal point. Avoid busy backgrounds or cramming too much text onto the image itself. Remember to keep any on-image text concise and easy to read on a mobile screen.

Fourth, ensure it is on-brand and relevant. The image must be consistent with your brand’s colours and style, and it must be directly related to the product, service, or resource you are promoting in your ad copy.

And fifth, make sure it is optimised for mobile. A square (1:1) or vertical (4:5) aspect ratio is best, as it takes up more screen space on mobile devices than a traditional horizontal image.

In summary, the best images are professional, feature a human element, have a clean design, and are highly relevant to the ad’s message. It is always a good idea to test different images to see what resonates most with your target audience.

Cheers,

Jeff

That is a great strategic question.

Quick Answer: The best way to repurpose a webinar for LinkedIn is to edit it into multiple, short, standalone video clips, each focused on a single key insight or tip. You then post these clips natively to the feed over several days or weeks.

A single one-hour webinar is a goldmine of content that can fuel your LinkedIn presence for weeks if you approach it strategically. Here is how to do it effectively.

First, you must identify the ‘golden nuggets’. After the webinar, review the recording and timestamp every key moment. Look for powerful statistics, answers to common questions, actionable tips, or insightful quotes. These are your raw material.

Second, you need to edit each nugget into a standalone micro-video. Each clip should be short, typically between 30 and 90 seconds, and it must make sense on its own without the context of the full webinar. Add a text headline at the beginning of the video to act as a hook.

Third, you absolutely must add burned-in captions. Remember that most people on LinkedIn watch videos with the sound off. Your video is almost useless without clear, easy-to-read captions.

Fourth, you should format the video for the LinkedIn feed. A square (1:1) or vertical (4:5) aspect ratio is best, as it takes up more screen space on mobile devices.

And fifth, when you post a clip, write a compelling caption that adds context and encourages discussion. At the end of the caption, you can include a call to action to ‘Watch the full webinar’ with a link.

In summary, you should not just post the full webinar recording. The best strategy is to slice it into multiple, captioned, bite-sized, value-driven clips that are optimised for the LinkedIn feed, and then use those clips to promote the full recording.

Cheers,

Jeff

That is a great question.

Quick Answer: An effective LinkedIn carousel ad tells a cohesive story across multiple cards, with each card having a clear visual and a concise headline. The key is to create a narrative that encourages swiping and leads to a final, strong call to action.

Unlike a single image ad, a carousel gives you the space to break down a more complex idea, showcase multiple products, or tell a step-by-step story to a professional audience. Here is what makes one effective.

First, you must have a compelling introductory card. Just like any ad, the first card has to have a strong hook to stop the scroll and make someone want to swipe to see what is next.

Second, you need to tell a consistent story. The cards should work together to build a narrative. You could use them to showcase three different benefits of a service, tell a customer’s success story in three parts, or present a problem, solution, and benefit sequence across the cards.

Third, each card needs a clear and individual message. While they are part of a larger story, each card should have its own concise headline and a high-quality, professional visual. Do not put too much text on any single card; keep it scannable.

And fourth, you must have a strong call to action on the final card. The last card is your opportunity to drive the click. It should have a clear, benefit-driven headline and direct the user to the ad’s main call-to-action button, such as ‘Request a Demo’ or ‘Download the Whitepaper’.

In summary, the key to a great LinkedIn carousel ad is to treat it like a mini-storyboard or a presentation slide deck. Each card should build on the last, with a consistent design and a clear message, all leading to a final call to action.

Cheers,

Jeff

That is a great question to ask.

Quick Answer: An effective LinkedIn video ad must capture attention in the first few seconds, be designed for silent viewing with clear captions, and deliver its core message quickly. The content should be educational and value-driven, not a hard sales pitch.

The key is to remember the mindset of a LinkedIn user; they are in a professional, learning-oriented mode, so your ad creative needs to respect that and provide value. Here is how to create one that works.

First, your video must grab attention within the first three to five seconds. The feed is still a fast scroll. Use a bold text overlay, an intriguing question, or a surprising statistic to hook the viewer.

Second, you absolutely must design for sound-off viewing. Most users in a professional setting will watch videos without audio. You must use large, clear, burned-in captions or upload an SRT file to ensure your message is understood completely without sound.

Third, you need to keep it short and deliver value quickly. While you can run longer ads on the platform, videos under 30 seconds, and especially those under 15 seconds, often perform best for top-of-funnel awareness. Get your brand and your core value proposition on screen within the first few seconds.

Fourth, your content should be educational and helpful, not just a blatant sales pitch. A video ad that teaches the viewer something, offers a valuable industry insight, or presents a solution to a common business problem will perform much better than one that just lists your product’s features.

And fifth, you must have a clear and visually prominent call to action. Use on-screen text and graphics at the end of your video to guide the viewer towards the ad’s CTA button, such as ‘Download the Guide’ or ‘Register Now’.

In summary, a great LinkedIn video ad respects the user’s professional context. It is a short, silent-by-design, value-driven piece of content that hooks the viewer quickly and guides them to a clear and logical next step.

Cheers,

Jeff

Good question.

Quick Answer: To optimise your LinkedIn Company Page, you must complete every section with keyword-rich copy, use high-quality branding visuals, and strategically use features like the Products tab and a custom call-to-action button.

Think of your Company Page as your business’s digital storefront on the world’s largest professional network; it needs to be polished, professional, and easy to find. Here is how to do it.

First, you must have complete and compelling branding visuals. This means a high-resolution logo as your profile picture and a professional, on-brand background banner that clearly communicates your value proposition or what your company does.

Second, your ‘About’ section needs to be fully optimised. You should write a clear and compelling description of your company, who you help, and what problems you solve. It is crucial to naturally include the keywords and phrases that your ideal customers would use to search for a business like yours.

Third, you need to choose the right call-to-action button. LinkedIn offers several options like ‘Visit website’, ‘Contact us’, or ‘Learn more’. You should select the one that most directly aligns with the primary business goal you have for your page visitors.

Fourth, if you offer specific services or products, you must build out your Products tab. This allows you to create dedicated pages for each of your offerings, complete with detailed descriptions, rich media, and customer reviews.

And fifth, you should encourage your employees to list your company correctly on their personal profiles. An active employee base that shares your page’s content is one of the most powerful and authentic ways to increase your page’s visibility and reach on the platform.

In summary, a fully optimised Company Page is one that is 100 percent complete. It uses strong branding, keyword-rich text in all available sections, and leverages built-in features like the Products tab and a clear call to action to turn visitors into followers and leads.

Cheers,

Jeff

That is an excellent question.

Quick Answer: You use LinkedIn’s video analytics by focusing on two key reports: the retention graph to see what content is engaging, and the viewer demographics to see who is watching. This tells you what to make more of and for whom.

Looking at your analytics is not just about seeing how a video performed; it is about gathering intelligence to make your next video even better. Here is how to turn that data into action.

First, you need to analyse the viewer retention graph. This is your most direct feedback. Look for where the graph has a significant dip. Go to that exact timestamp in your video and see what was happening. Were you rambling, or was it a boring visual? That is what you should avoid in future videos. Then, look for any flat spots or small spikes where people re-watched a section. That is your most valuable content; make more of it.

Second, you must study the viewer demographics. LinkedIn provides powerful data on the job titles, companies, industries, and locations of your viewers. If the people watching your videos are your ideal target audience, you know your content is resonating. If they are not, you may need to adjust your topics or your messaging to better attract the right professionals.

Third, you should look at the overall performance of different video topics and formats. Go through all your past videos. Which topics consistently get the highest completion rates? Which formats, like interviews, tutorials, or short tips, perform best? This data should directly inform your content calendar.

And fourth, use the insights to optimise your hooks. Check your analytics to see the ’10-second view’ percentage. If this number is low, it is a clear sign that the first few seconds of your videos are not strong enough to stop the scroll.

In summary, you should use the retention graph to refine your video’s structure, the demographics to refine your audience targeting, and the overall performance data to refine your topic selection. It is about turning data into a repeatable creative process.

Cheers,

Jeff