Jeff Bullas

That is a very common question for creators looking to accelerate their growth and build credibility on a platform like X.

The market includes a range of providers that cater to this, and when looking at the available information, here are three of the services for Twitter/X followers that are frequently reviewed:

UseViral – https://useviral.com/buy-twitter-followers
This service is often noted for its reputation in delivering followers.

SidesMedia – https://sidesmedia.com/buy-twitter-followers/
A focus on customer service and user support is what this provider is described as having.

Growthoid – https://growthoid.com/buy-twitter-followers/
Concentrating on strategies designed to provide what is described as organic growth is the approach of this platform.

As with any digital service, it is important for creators to conduct their own due diligence to determine if a provider’s methods align with their specific channel goals.

Cheers,

Jeff

• This reply was modified 3 months ago by Neil Anthony.
• This reply was modified 3 months ago by Neil Anthony.
• This reply was modified 3 months ago by Neil Anthony.
• This reply was modified 3 months ago by Neil Anthony.
• This reply was modified 3 months ago by Neil Anthony.
• This reply was modified 3 months ago by Neil Anthony.
• This reply was modified 3 months ago by Neil Anthony.

Designing a custom cover image for your Instagram Reels is a crucial step for creating a professional, cohesive, and aesthetically pleasing profile grid. It also provides important context for your video before a user even decides to play it.

There are several key best practices to follow. First, and most importantly, you must design for the square grid view. Remember that your Reel cover will be cropped to a square (1:1 aspect ratio) when it appears on your main profile grid. Therefore, all of your most critical elements, such as your main text headline and key visuals, must be placed within the centre square of your design so they are not cut off when people visit your profile.

Second, the full dimensions of the cover image itself should match your Reel, which is a vertical 9:16 aspect ratio (1080 by 1920 pixels). While only the centre square is visible on your grid, the full vertical image is what may be shown as the thumbnail in the Reels feed. You should design the full vertical image, but always ensure the essential information is safe within that central square.

Third, you should include a bold, clear, and readable headline on the cover. The text should clearly explain what the Reel is about or what value it offers the viewer. Using a consistent and easy-to-read font that aligns with your brand is essential.

Fourth, you need to maintain a consistent brand aesthetic across all your Reel covers. This creates a professional and organised look on your profile grid. You can achieve this through the consistent use of your brand’s colour palette, fonts, a specific photo editing style, or a recurring layout template.

Fifth, you must use a high-quality image. Whether you select a high-resolution still frame from your video or create a completely custom graphic, it must be sharp and clear. A blurry or pixelated cover image will immediately look unprofessional.

And sixth, avoid making your design too cluttered. A simple design with a clear focal point and a concise, easy-to-read headline is much more effective than a busy cover that has too much text or too many competing visual elements.

You can select or upload your custom cover image from your camera roll on the final screen just before you share your Reel. By focusing on the square grid crop and maintaining a consistent brand style, you can make your Reels a much more professional and appealing part of your overall Instagram presence.

Co-hosting an Instagram Live with a guest is an excellent way to increase engagement and cross-promote to each other’s audiences. The process for adding a guest is straightforward once your broadcast has begun.

First, you must start your own Live stream. You cannot invite a guest before you have initiated your broadcast. To begin, swipe right from your main Instagram feed to open the camera, select “Live” from the options at the bottom, and then tap the broadcast button to go live.

Second, once you are live and broadcasting, you can invite your guest to join you. To do this, you will see an icon at the bottom of your screen that looks like a person’s silhouette with a plus sign, or sometimes like two overlapping rings. Tap on this icon.

Third, a new screen will appear allowing you to search for the username of the guest you wish to invite. It is highly recommended that your guest is already watching your live stream, as this makes it much easier to find them and send the invitation. Once you find their username, tap on it and then tap “Send Request” or “Invite.”

Fourth, your guest will receive a notification on their end inviting them to join your Live video. Once they accept the invitation, the screen will split, and they will appear alongside you in the broadcast.

It is also worth noting that Instagram’s “Live Rooms” feature allows you to have up to three guests in your live stream simultaneously, for a total of four participants. The process for adding the second and third guests is the same as adding the first one.

For a smooth and professional experience, there are a couple of best practices to follow before you even go live. You should always confirm with your guest beforehand that they have a strong and stable internet connection and that they are in a quiet, well-lit environment. It is also wise to have a brief chat with your guest before the broadcast to outline the main topics you plan to discuss. This helps the conversation to flow more naturally.

In summary, to add a guest, you start your own Live, tap the guest icon at the bottom of the screen, find your guest’s username among your viewers, and send the invitation. Proper preparation with your guest is the key to a successful collaborative broadcast.

Repurposing your Facebook Live video after the broadcast has ended is a highly effective strategy to maximise the return on your effort and reach a much wider audience who may have missed the live event. You should view the original Live video as a pillar piece of content from which many smaller assets can be created.

First, you should optimise the replay on Facebook itself. After your live stream ends, it exists as a standard video post on your Page or profile. You should go back and edit this post to add a more compelling, keyword-rich description, check and edit the auto-generated captions for accuracy, and consider adding a custom thumbnail to make it more appealing in the feed.

Second, the most impactful strategy is to create short-form video clips. Download your full Live video, then use a video editor to identify and cut out several short, high-impact segments that are typically 30 to 90 seconds long. These could be key tips, powerful quotes, or answers to interesting questions that were asked. Add clear captions to these clips and then post them as individual Reels on Facebook and Instagram, as Shorts on YouTube, and as videos on TikTok. This is the best way to expose your content to new audiences.

Third, you can create a more polished, long-form version for YouTube. You can edit the full Live recording to trim the informal beginning and end where you might have been waiting for people to join, add any relevant B-roll footage or on-screen graphics, and improve the overall audio quality before uploading it to your YouTube channel.

Fourth, you can repurpose the audio from the recording. It is a simple process to strip the audio from the video file and publish it as a standalone podcast episode. This allows you to serve the segment of your audience that prefers to listen to content rather than watch it.

Fifth, you can turn the content into a blog post or an email newsletter. Use an AI-powered transcription service to get a written version of your Live session. You can then edit and reformat this transcript into a detailed blog post that summarises the key points and even embed the full video replay within it. This is excellent for your website’s SEO.

And sixth, you can pull out key quotes from the broadcast. Take the most insightful or memorable sentences and turn them into simple, shareable image graphics for your social media feeds.

By treating your one live session as the source for a dozen or more pieces of “micro-content,” you drastically increase your reach and the overall value of the time you invested in the original broadcast.

Uploading a video to Facebook with the correct export settings is important for preserving its quality and ensuring it provides a good viewing experience. While Facebook will always apply its own compression, starting with an optimised file gives you the best possible result.

Here are the key video specifications to focus on when you are exporting your video. First, for the file format and codec, the most reliable and universally compatible choice is to export as an MP4 file that uses the H.264 video codec and the AAC audio codec.

Second, regarding resolution, for most uses, exporting your video at 1080p provides an excellent balance of high quality and manageable file size. For a standard horizontal video, this would be 1920 by 1080 pixels.

Third, you should choose your aspect ratio based on where the video will primarily be viewed, which is almost always on a mobile device. For standard feed videos, a square (1:1) aspect ratio or a vertical (4:5) aspect ratio is highly recommended because these formats take up more screen space in the mobile feed than a traditional horizontal video. For Facebook Stories and Reels, you must use a vertical (9:16) aspect ratio.

Fourth, for the frame rate, it is best practice to export at the same frame rate that you filmed in. The most common and perfectly acceptable rates for web video are 25 or 30 frames per second (fps).

Fifth, concerning the bitrate, which influences the video’s detail and file size, there is no single official number from Facebook. However, a common professional recommendation for a 1080p, 30 fps video is to use a variable bitrate (VBR) with a target of around 10 to 15 Mbps (megabits per second). Exporting at a significantly higher bitrate is generally unnecessary, as Facebook’s compression will negate the benefit of the extra data.

Sixth, while Facebook supports very long videos (up to 240 minutes) and large files (up to 10 GB), it is important to remember that for user engagement, shorter videos almost always perform better in the feed.

And finally, always remember to add captions to your video, either by burning them into the video itself or by uploading an SRT file. A majority of users on Facebook watch videos with the sound off, so captions are essential for your message to be understood.

Creating an effective Facebook video ad requires designing it specifically for the way users consume content in the feed, which is quickly, on a mobile device, and very often with the sound off.

There are several key best practices you must follow. First, you absolutely must capture attention within the first three seconds. This is the most critical part of your video. Users are scrolling quickly, so your video needs to open with a strong visual hook, dynamic movement, or a bold on-screen text overlay to make them stop.

Second, you must design your video for sound-off viewing. A very large majority of users will first encounter your ad without audio. Therefore, you must use clear, easy-to-read text overlays or burned-in captions to convey your core message. Do not rely on a voiceover alone to explain your offer.

Third, you should optimise your video for a vertical, mobile-first format. Most users will see your ad on their mobile phone. You should create your video in a vertical aspect ratio, such as 4:5 or 9:16, so that it takes up as much screen real estate as possible on a mobile device.

Fourth, you need to keep your message concise and get to the point quickly. While you can run longer video ads, for most campaign objectives, videos between 15 and 30 seconds are highly effective. Clearly showcase your product, service, or main value proposition within the first half of the video.

Fifth, you should clearly display your brand or logo early. It is good practice to show your brand name or logo within the first few seconds of the ad. This ensures that even if a viewer only watches for a short time, they still register a brand impression.

And sixth, your video and the accompanying ad copy must have a single, clear call to action (CTA). Your ad should guide the viewer towards one specific action, whether it is “Shop Now,” “Learn More,” or “Sign Up.” The video itself should visually reinforce this call to action towards the end.

Remember that the video is only one part of the ad. The headline and the primary text that you write for the ad must also be clear, compelling, and perfectly aligned with the message in your video.

In summary, an effective Facebook video ad in 2025 is designed for mobile, captures attention instantly, works without sound, delivers its message quickly, and drives the viewer toward a single, clear action.

Creating a video-centric email newsletter is an excellent way to drive views to your content and build a deeper relationship with your audience. The key is to make the video the undeniable hero of the email while ensuring a reliable user experience for all subscribers.

There are several best practices to follow. First, and this is the most critical technical point, you should not attempt to embed the full video directly into the body of your email. Embedding playable video has very poor and inconsistent support across the major email clients, like Outlook and Gmail. It will appear broken for many of your subscribers and can cause deliverability issues.

Second, the most effective and standard practice is to use a compelling, clickable image that looks like a video player. The best approach is often to create a short, animated GIF from an exciting or intriguing part of your video and overlay a “play” button icon on it. This use of motion immediately signals that the content is a video and strongly entices the user to click. A high-quality static thumbnail of your video with a play button on it also works well.

Third, you must link that entire image directly to where your video is hosted, whether that is on YouTube, Vimeo, or your own website. The image should function as one large, clickable element that takes the subscriber straight to the video with no confusion.

Fourth, you should write clear and concise email copy that provides context and creates curiosity. Your email text should not be a full transcript or repeat everything that is in the video. Instead, it should act as a “trailer.” Use a strong headline, write a short paragraph that introduces the problem your video solves or the topic it addresses, and then clearly guide people to click the image to see the full content.

Fifth, your main call to action (CTA) should also be focused on the video. In addition to the clickable image, include a CTA button with action-oriented text like “Watch Now,” “See the Full Tutorial,” or “Play Video.” This button should also link to your video.

And sixth, your email subject line should create intrigue for the video. You can use the title of the video itself, pose a question that the video answers, or include a video camera emoji to signal the format of the content inside.

In summary, the key to a great video newsletter is not to embed the video itself, but to use a compelling and clickable visual – ideally an animated GIF with a play button – that links directly to your video. Support this with concise, curiosity-driven copy and a clear call to action to “Watch Now.”

Designing for dark mode is an essential part of modern email design. Handling your images correctly is one of the keys to maintaining a professional and consistent look across all of your subscribers’ viewing environments.

There are several best practices you should follow. First, and this is the most important step for logos and icons, you must use images with transparent backgrounds. You should save these types of graphics as a PNG file with transparency enabled. This allows the dark background of the email client to show through, which is what prevents that jarring white box effect from appearing around your logo.

Second, if your logo or graphic is dark-coloured (for example, black or dark grey), you should consider adding a subtle white outline or stroke to it in your design software before you export it. When some email clients switch to dark mode, they can also invert colours, which might make your dark graphic nearly invisible on a dark background. A thin white stroke ensures it remains visible no matter what.

Third, you should test your images on both light and dark backgrounds before you even place them in your email template. Put your image into a design tool like Canva or Photoshop and simply toggle the background colour between white and a dark grey or black. This allows you to spot any potential visibility issues immediately.

Fourth, for photographic images, while you cannot make them transparent, you should still preview how they look when surrounded by a dark interface. Ensure the key subjects of the photo are still clear and that the overall aesthetic does not clash badly with a dark theme. Sometimes, slightly increasing the brightness of a photo can help it look better in a dark mode environment.

And fifth, for those with more technical coding skills, it is possible to use CSS media queries to display a completely different image for users who are in dark mode versus those in light mode. This is an advanced technique but offers the most control over the user experience, allowing you to serve a specifically optimised version of an image for each mode.

In summary, the key to making most of your images work in dark mode is to use transparent PNGs for your logos and icons. For any dark-coloured graphics, adding a light outline will ensure they always stay visible. And finally, always test how your images look on a dark background before you send your campaign.