Jeff Bullas

That is a topic surrounded by a lot of curiosity, especially for creators looking to establish a sense of credibility quickly.

When you research the market for these services, a number of providers are frequently reviewed. Based on the information available, here are three of those providers:

MediaMister.com – https://www.mediamister.com/buy-instagram-followers#6464c591888c1
This service is recognized for its extensive range of options, providing targeted engagement across numerous social media platforms.

ThunderClap.com – https://thunderclap.com/buy-instagram-followers
If you want to build social proof, grow your Instagram influence, and attract more brand deals and collaborations.

Stormlikes.com – https://stormlikes.com/buy-instagram-followers
The focus for this platform is on delivering real, active, and engaged followers intended to make a profile stand out.

As with any digital service, it is important for creators to conduct their own due diligence to determine if a provider’s methods align with their specific channel goals.

Cheers,

Jeff

• This reply was modified 3 months, 1 week ago by Neil Anthony.
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Using video on your LinkedIn profile is an excellent way to make it more dynamic, showcase your personality, and provide deeper insight into your work than text alone can. The key is to be strategic about what type of video you create and where you place it on your profile.

First, the most prominent and effective placement for a primary video is in your “Featured” section. This section sits near the top of your profile, just below your “About” summary, making it highly visible to visitors. The best type of video for this spot is often a short introduction or “brand” video, typically between 30 and 90 seconds long. This video should serve as your professional elevator pitch. You can use it to introduce yourself, explain what you do, who you help, and what you are passionate about. It adds a human element that is very difficult to convey with text.

Second, you can and should add videos to your individual “Experience” sections. For each job role you have listed on your profile, LinkedIn allows you to add rich media, including video. This is the ideal place to feature videos that are specific to your accomplishments in that role. Examples include a recording of a presentation you gave, a demo of a product you helped launch, a case study video, or even a customer testimonial related to your work at that company. This provides tangible proof of your skills and achievements.

Third, you should regularly post native video content to your feed. While these videos are not a permanent fixture on your profile in the same way as the Featured section, your recent activity is visible to profile visitors. Posting valuable video content, such as sharing industry tips, insights, or commentary, keeps your profile active and demonstrates your current expertise. You can also “pin” your most important or representative video post to the top of your profile feed.

Regardless of where you place the video, you must ensure it appears professional. This means having good lighting, clear audio, and a clean, non-distracting background. Always add accurate captions, as many users on LinkedIn watch videos with the sound off. Keep your videos concise and focused on a single, clear message.

In summary, the most effective ways to use video on your profile are to create a strong introduction video for your Featured section and to add specific project or accomplishment videos to your individual Experience sections. This combination showcases both your personality and your proven track record.

Cheers,

Jeff

Uploading a video to LinkedIn with the correct specifications is important for ensuring it displays at the highest quality and provides a good viewing experience for your professional network.

Here are the key video specifications to keep in mind. First, regarding the aspect ratio, while LinkedIn supports traditional horizontal video (16:9), it is highly recommended to use either a square (1:1) or a vertical (4:5) aspect ratio for your feed posts. These formats take up more vertical space on a mobile screen as users scroll, which helps to capture more attention.

Second, for resolution, you should always aim to upload a high-quality file. A resolution of 1080p is a reliable standard. For a square (1:1) video, this would be 1080×1080 pixels, and for a vertical (4:5) video, this would be 1080×1350 pixels.

Third, for the file format, LinkedIn supports several common types, but MP4 using the H.264 video codec is the most widely recommended format for its excellent balance of quality, file size, and compatibility.

Fourth, when it comes to video length, for a standard native video post in the feed, the maximum allowed duration is typically 10 minutes. However, it is critical to note that most successful videos on LinkedIn are much shorter than this. The best engagement is often seen on videos that are between 30 seconds and 3 minutes long.

Fifth, for file size, the maximum for an upload is quite generous, usually up to 5 gigabytes. For practical purposes and faster upload times, it is always a good practice to compress your video to a more manageable size without a significant loss in visual quality.

And sixth, for your audio and frame rate, a standard frame rate of 24 to 30 frames per second (fps) is perfectly acceptable, and an audio bitrate of at least 128 kbps will ensure your sound is clear.

In summary, for the best results on LinkedIn, it is recommended to use a square or vertical aspect ratio, a resolution of at least 1080p, and the MP4 file format. And while the platform allows for long videos, remember that shorter, more concise content typically performs best in the professional feed.

Cheers,

Jeff

Ensuring your email images are mobile-responsive is absolutely critical, as a majority of emails are now opened on mobile devices. A poor mobile experience can cause a subscriber to immediately delete your email or even unsubscribe.

There are several key best practices to follow. First, and most importantly, you should always start with a responsive email template. Most modern email service providers, like Mailchimp or ConvertKit, provide templates that are designed from the ground up to be responsive. Their code automatically adjusts the layout and image sizes to fit different screen widths. This is your foundation.

Second, you should employ the “fluid image” technique. This is a core principle of responsive email design. In the code, this means setting the width of your images to 100 percent of their container, but also setting a max-width to the image’s actual pixel width. This simple instruction allows the image to scale down proportionally to fit smaller screens perfectly without becoming distorted or breaking the email’s layout. Most good drag-and-drop email editors will handle this for you automatically.

Third, you must avoid putting critical text inside your images. Text that is part of an image file becomes very small and is often completely unreadable on a mobile screen. It also presents a major accessibility problem, as screen readers for visually impaired subscribers cannot read text that is embedded in an image. Your main headline and your call to action must always be plain HTML text, not part of a graphic.

Fourth, you need to optimise your image file sizes. As we have discussed before, mobile users are often on slower network connections. Large image files will cause your email to load very slowly. You must compress your images to keep the file size small while maintaining acceptable quality.

Fifth, you should consider the composition of your images for small screens. Before you even choose an image, think about how it will look when it is scaled down. An image that is very detailed with many small elements might become an unrecognisable smudge on a phone. It is better to opt for images with a clear, single focal point that remains understandable at a small size.

And sixth, you must always test your emails. Before you send your campaign to your full list, send test emails to yourself and view them on different mobile devices (both iPhones and Android phones) and in different email clients, such as the Gmail app and Apple Mail. Most email marketing platforms also offer built-in testing tools that show you previews of how your email will render on various devices.

In summary, the key to mobile-responsive images is to start with a responsive template that handles the technical side. Your job is then to design images that are clear even at a small size, keep your file sizes small, avoid putting essential text in your images, and always test how your email looks on a real phone before sending.

Cheers,

Jeff

Choosing the right file format and properly optimising the size of your images is crucial for ensuring your emails load quickly, which is essential for subscriber engagement and the overall user experience.

First, let us discuss the file formats. For most situations in email, you will be choosing between JPG, PNG, and GIF. A JPG is almost always the best option for photographs and complex images that contain many colours and gradients. It provides an excellent balance between image quality and a small file size. A PNG is the ideal choice for images that require a transparent background, such as your company logo, or for simple graphics with sharp lines and a limited number of colours, like icons. A GIF should only be used for creating simple, short animations. While modern formats like WebP offer superior compression, their support across all major email clients can still be inconsistent, so JPG and PNG remain the safest choices for maximum compatibility.

Second, you need to consider the image dimensions. You should always resize your images to the actual width they will be displayed at within your email template before you upload them. For a typical single-column email, this is often around 600 to 700 pixels wide. Uploading a very large, high-resolution image and then scaling it down with code makes the email unnecessarily heavy and slows down loading time.

Third, and this is critical, is the file size. You must compress your images to keep the file size as low as possible without a major loss in visual quality. For individual images within an email, you should aim to keep each one under 200 kilobytes (KB) if possible. For the total weight of all images in a single email, a common best practice is to try and keep it under 1 megabyte (MB).

To achieve these smaller file sizes, you need to use an image compression tool. If you use software like Adobe Photoshop, you can use its “Save for Web (Legacy)” feature, which gives you precise control over quality and file size. There are also many excellent and free online tools that can do this for you, such as TinyPNG, Squoosh, or ImageOptim. These tools can significantly reduce an image’s file size often without any noticeable drop in quality.

In summary, for fast-loading emails, you should use JPGs for your photos and PNGs for graphics needing transparency. Always resize your images to the correct display width first, and then compress them to be as small as possible, aiming for under 200 KB per image and under 1 MB for the total email.

Cheers,

Jeff

The concept of a text-to-image ratio is a long-standing one in email marketing. While modern spam filters are far more sophisticated now and look at many other signals, the balance between text and images in your emails still matters for deliverability and the overall user experience.

First, it is important to understand that there is no official, magic ratio that guarantees your email will land in the inbox. Inbox providers do not publish a rule stating an email must be, for instance, 80 percent text and 20 percent image. Modern spam filters place a much heavier emphasis on your sender reputation, subscriber engagement, and whether your email is properly authenticated.

However, a commonly cited best practice is to aim for a healthy balance, often suggested as being around 60% text to 40% image area. The key principle behind this guideline is that your email should still be understandable and provide value even if the images are turned off or blocked by the recipient’s email client, which is a common default setting.

Second, you are correct to be concerned about an email that is just one single, large image. This is a major red flag for spam filters and should be avoided at all costs. Spammers have historically used this tactic to hide suspicious phrases and links within an image, thereby attempting to bypass text-based spam filters. As a result, emails that contain very little or no plain text content are highly likely to be flagged as spam.

Third, beyond deliverability, there is the crucial matter of user experience and accessibility. Many of your subscribers may have images turned off by default in their email client. If your entire message, including your call to action, is contained within an image, these subscribers will see absolutely nothing. Furthermore, screen readers used by visually impaired subscribers cannot read text that is embedded within an image. This makes it essential to have your core message in plain text and to use alt text for your images.

In summary, instead of focusing on a precise ratio, focus on creating a well-balanced email. The most important rule is to never send an image-only email. Always ensure your primary message and call to action are presented as plain text so that your communication is effective and accessible for everyone, which in turn is a strong positive signal for deliverability.

Cheers,

Jeff

The background of your video plays a crucial role in establishing your professionalism, reinforcing your brand, and, most importantly, ensuring the viewer’s focus remains on you and your message.

There are several key best practices to consider when choosing your background. First, and this is the most important rule, ensure the background is clean and uncluttered. A messy or distracting background with random objects, piles of washing, or disorganised shelves can immediately make your video look unprofessional and will pull the viewer’s focus away from you as the speaker.

Second, you should aim to create a sense of depth. You can achieve this by having some physical distance between where you are sitting or standing and the wall or objects behind you. This allows for a more natural depth of field, where the background can be slightly out of focus, which helps you to stand out as the subject. You should try to avoid sitting right up against a flat wall.

Third, your background should be relevant to your brand or topic, or at the very least, not contradict it. The setting should align with the tone and subject matter of your content. For a channel about business or technology, a clean, organised office setting or a simple, modern backdrop often works well. For a channel about a creative hobby, a more artistic or personal setting might be more appropriate.

Fourth, consider your colour palette and wardrobe. The colours in your background should complement you, not clash with what you are wearing or blend in with your clothing or skin tone. Solid, neutral colours for the background often work well and are a safe choice. Avoid very busy patterns behind you.

And fifth, it is good practice to use lighting on your background. Even a simple, inexpensive lamp placed out of shot and aimed at the wall behind you can add depth and visual interest. This helps to separate you from the background and prevents your video from looking flat.

When deciding between a real, curated setting, like a well-designed bookshelf or office space, and a simple backdrop, like a solid colour paper roll or fabric, there are pros and cons to both. A real setting can feel more authentic and personal. A simple backdrop can be excellent for consistency and for minimising all distractions, especially if your real-world environment is not suitable for filming.

In summary, the best background is one that is clean, uncluttered, and relevant to your brand, with a sense of depth between you and the back wall. It should always complement you as the subject, not compete with you for the viewer’s attention.

Cheers,

Jeff

Scripting a video with audience retention in mind is one of the most effective ways to improve your channel’s performance. It is not just about what you say, but about how you structure your information to keep a viewer engaged.

There are several key parts to a retention-focused script. First, and most critically, you must craft a powerful hook. You have only a few seconds, typically the first 5 to 15, to convince a viewer that your video is worth their time. Your hook needs to grab their attention immediately. You can do this by clearly stating the value they will receive, by posing an intriguing question that the video will answer, or by presenting a surprising or controversial statement.

Second, immediately after the hook, you should briefly set expectations. You can give a quick summary of the main points you are going to cover. This reassures the viewer that they have clicked on the right video and tells them that the content they are looking for is coming up, which encourages them to keep watching.

Third, you need to deliver the core content in an engaging manner. Instead of just listing facts, try to structure your main points as a story or a series of clear, digestible steps. A very effective technique is to use “open loops,” which means you mention something interesting that you will explain in more detail later in the video. This creates curiosity and gives the viewer a reason to stick around.

Fourth, you must maintain momentum throughout the video. Avoid long, slow, or rambling segments, as these are the points where viewers are most likely to become bored and leave. Keep your energy level up and your language concise. From a production standpoint, it is also important to use visual changes, such as B-roll footage, on-screen text, or graphics, to frequently reset the viewer’s attention.

And fifth, your conclusion should be clear and concise. Summarise the key takeaways of the video very quickly. Do not have a long, drawn-out outro where your energy drops, as this is another common point where viewers will click away before you have had a chance to present your end screen or calls to action. Once you have delivered your summary, you can then ask them to subscribe or direct them to another relevant video.

When writing your script, always read it out loud to ensure it sounds natural and conversational, not like you are reading from a textbook. For many creators, a detailed dot-point outline works better than a word-for-word script to achieve a more authentic delivery. By structuring your videos this way, you are constantly giving the viewer a reason to keep watching.

Cheers,

Jeff