Jeff Bullas

Planning for your digital legacy is a sensible and proactive step to take.

The Short Answer: A Legacy Contact can manage tributes on your memorialised profile, like pinning a post, but they cannot log in as you, read your private messages, or delete any of your past content.

The feature is designed to preserve the public archive of your shared content formats—your photos, videos, and posts—while strictly protecting the privacy of your text-based conversations.

After an account is memorialised, your Legacy Contact can perform a few specific actions. They can write a pinned text post that will stay at the top of the profile, often used for a final message or service details, and they can also update the main profile and cover image content. It’s important to understand that they never get access to the account itself; they cannot log in, see any of the private text content in your Messenger, or delete any of the past image or video content you have shared. When you set up the feature, you will also have the option to allow your Legacy Contact to download a copy of the photos and posts you’ve shared on your timeline.

Cheers,

Jeff

Dealing with a confusing ad rejection is a frustrating but very common rite of passage for advertisers.

The First Steps: Your two options are to either make a small edit to the ad to trigger a fresh review by the system, or to directly request a manual review if you are certain you haven’t broken any rules.

The automated review system is incredibly sensitive and often misinterprets an element within your ad’s image or text content, flagging it incorrectly.

Before you do anything, carefully scrutinise every part of your ad’s content. Look at your main image or video; could anything be misinterpreted by an automated system? Then, read every single word of your text content, including the headline and description, as the system often flags single words or phrases that are commonly associated with policy violations, even if your use is completely innocent. If you find a potential issue, editing that specific part of the text or swapping the image and republishing will submit it for a new review. If you are confident your content is compliant, you should use the ‘Request Review’ option in Ads Manager to have it sent to a human for a final decision.

Cheers,

Jeff

It’s a valid question, as the line between social and professional platforms has definitely blurred.

The Short Version: Yes, for local service and retail roles like yours, it is a surprisingly effective tool for reaching a large pool of nearby candidates, and it’s free to post.

The key to making it work is to treat your job listing as a compelling piece of content, using strong text and images to attract the right people.

The biggest advantage is that you are advertising the role where potential local employees already spend their time. It’s free to post a job, and the simple application process means you will likely receive a high volume of candidates quickly. The main drawback to prepare for is applicant quality; because it’s so easy to apply, you may need to sift through more unsuitable candidates to find the good ones. My advice is to absolutely use it. Create your job listing with a clear text description and a good photo or video of your workplace, and be prepared to manage the applications as they come in.

Cheers,

Jeff

An excellent question. Understanding this difference is key to implementing more sophisticated email automation.

Short Answer: A cart abandonment email targets users who put items in their cart but did not buy, showing high purchase intent. A browse abandonment email targets identified users who only viewed a product but did not add it to their cart, showing a much lower, earlier stage of interest.

The fundamental difference is the level of user intent, which means your email’s text, tone, and offer must be adjusted accordingly.

A cart abandonment email is triggered by a very strong signal of intent. The user has found a product, selected it, and added it to their cart. They are very close to purchasing. Because of this high intent, your email text can be more direct and sales-focused. It should feature images of the items left in the cart and a clear call to action to “Complete Your Purchase”. You can use persuasive text that creates urgency or even introduces a small discount to close the deal.

A browse abandonment email is triggered by a much weaker signal. The user has only viewed a product page. They are still in the consideration phase, not the decision phase. Because their intent is lower, your strategy must be much softer and more helpful to avoid feeling intrusive or creepy. The text of your email should not be a hard sell. Instead of “Buy Now”, the tone should be one of customer service.

For the content of a browse abandonment email, the text could offer more information about the product they viewed, link to a helpful buyer’s guide, or show images of related best-selling items in the same category. The call-to-action text should also be lower pressure, such as “View Details” or “Explore the Collection” rather than “Buy Now”. It is a gentle nudge to continue their research, not a hard push to complete a sale.

Cheers,
Jeff

A great question. In a world of online skepticism, visually communicating trust is more important than ever.

Short Answer: You effectively use trust seals and security badges in an email by placing these small, recognizable images directly next to your primary call-to-action. Their purpose is to reduce a customer’s perceived risk at the exact moment you are asking them to make a decision.

Think of these images not as decoration, but as a final, visual reassurance that it is safe for the reader to proceed.

The psychology behind trust seals is that they act as a cognitive shortcut. When a potential customer is about to click your “Buy Now” button, they have a moment of hesitation where they assess the risk. A recognizable image from a trusted brand like Norton, McAfee, or even just a simple padlock icon, provides instant visual reassurance that the transaction is secure, helping to overcome that last-minute friction.

Because of this, placement is the most important factor. These images have the most impact when they are placed directly adjacent to your main call-to-action button. Placing them in the footer of your email is far too low, and placing them at the top is too disconnected from the moment of decision. The ideal layout is to have your main call-to-action text, such as “Complete Your Secure Purchase,” immediately followed by a small row of trust seal images.

There are a few types of seals to consider. First are security seals, like an SSL badge, that communicate technical security. Second are third-party seals, like a Better Business Bureau logo, that show your business has been vetted. Third are payment and guarantee seals, such as the logos of the credit cards you accept and a “100% Money-Back Guarantee” image, which reduce financial risk.

A critical warning, however: you must only ever use official seals that you are actually entitled to display. Using a security brand’s logo without being their customer is deceptive and illegal. For a new business, starting with the logos of your payment processors and your own guarantee badge is a perfectly honest and effective way to begin building that visual trust.

Cheers,
Jeff

Quick 5-minute win: open your notes app and write three must-haves: daily protein target, one food you won’t eat, and max cooking time per meal. Use that to run an AI prompt below and get a usable 7-day plan in under 5 minutes.

Nice tip — the three-must-haves trick is a brilliant way to keep inputs simple and actionable. Here’s a practical follow-up that turns that note into a real week of meals, shopping and small habits that save time.

What you’ll need

• Those three must-haves (age or rough activity level helps too).
• A short list of dislikes/allergies and one weekly budget figure (optional).
• A phone or laptop to run the AI and a notes app to capture the plan.

Step-by-step — get a ready-to-shop week (30–60 minutes)

1. Spend 5 minutes: write your three must-haves and one goal (maintain, lose 1 lb/week, or build/keep muscle).
2. Copy-paste the prompt below into an AI tool and ask for a 7-day plan with two snacks, portion sizes, and a consolidated grocery list grouped by category. (One click, under 5 minutes.)
3. Spend 10–20 minutes reviewing: swap any disliked recipes and ask the AI for simple swaps that keep the same cooking time and portions.
4. Ask the AI to consolidate ingredient quantities into a single grocery list and round up amounts to avoid a midweek store run.
5. Batch-cook once or twice (cook a grain, roast a protein, chop veg). Store in containers — enough for 3–4 days.

Copy-paste AI prompt (use as-is):

Create a 7-day meal plan for a 52-year-old female, lightly active, goal: maintain weight and improve heart health. Include breakfast, lunch, dinner and two snacks each day. Daily calories ~1800–2000, protein ~80g/day, fiber 25g/day, low saturated fat, no shellfish, includes 2 vegetarian dinners, and average cooking time 25–30 minutes per meal. Provide portion sizes, simple recipe notes, and a consolidated grocery list grouped by Produce, Dairy, Pantry, Meat/Fish, and Frozen with quantities for 7 days. Keep recipes repeatable (4–6 core recipes) to reduce prep time.

Example — quick inputs:

• Must-haves: 80g protein/day, no mushrooms, 30 min cooking max.
• Result: AI returns a 7-day plan, portions, and a grocery list you can shop from immediately.

Common mistakes & fixes

• AI gives too many new recipes — Fix: ask for only 4–6 core recipes repeated with small variations.
• Portions feel off — Fix: specify calories and protein per day in the prompt and ask for gram weights.
• Grocery list is scattered — Fix: request a consolidated list grouped by aisle/category and rounded quantities.

7-day action plan

1. Day 1: Write your three must-haves and run the prompt (5–10 min).
2. Day 2: Review, swap dislikes, and consolidate grocery list (20–30 min).
3. Day 3: Shop and batch-cook staples (60–90 min).
4. Day 4–7: Follow plan, note adherence and one feeling metric (energy or sleep).
5. End of week: Adjust protein or recipes by 10–15% and run the prompt again.

Closing reminder: Start small, repeat few recipes, and measure one thing (protein or how you feel). Small, consistent tweaks beat perfection. Try the prompt now — you’ll have a usable plan in minutes.

Quick win (under 5 minutes): open a case study, copy the headline sentence, the top metric, and one short customer quote into a blank doc. That’s your one-pager skeleton — you can refine it after lunch.

What you’ll need:

• A full case study or call notes.
• One clear outcome metric (revenue, time saved, % lift — pick the most tangible).
• One concise customer quote to keep word-for-word.
• A simple layout: headline, problem, solution, result, CTA.

Step-by-step (do this now):

1. Skim and extract (5 minutes): mark the customer’s pain, the action you took, and the measurable result.
2. Pick the anchor metric (2 minutes): choose the single number that makes the most impact.
3. Draft the one-pager (10–15 minutes): write a 7–10 word, benefit-first headline; one-sentence problem; one-sentence solution; then a results line that leads with the bolded metric and the verbatim quote beneath it.
4. Create two variants (15 minutes): swap the headline focus or lead with a different metric for A/B testing.
5. Polish for skimmers (5 minutes): bold the headline and metric, shorten lines, keep one column and one page.

Example (plug-and-play):

Headline: Retailer cuts stockouts 40% in 3 months

Problem: Frequent stockouts were costing lost sales during peak season.

Solution: Implemented predictive reorder rules and dashboard alerts.

Result: 40% fewer stockouts in 3 months

Quote (verbatim): “We finally stopped running out of our best-sellers — sales recovered immediately.”

CTA: Book a 15-minute demo to see the dashboard in action.

Common mistakes & fixes:

• Too many claims — fix: use one clear metric and cite its source (customer or internal).
• Changing the customer’s voice — fix: keep one quote word-for-word to preserve trust.
• Weak CTA — fix: give a single, low-friction next step (15-minute call, one-click download).
• AI hallucinations — fix: instruct the AI explicitly not to invent numbers or quotes.

Copy-paste AI prompt (use exactly):

Rewrite the following case study into a persuasive one-page layout that preserves the customer’s exact quote and primary metric. Output: a 7–10 word headline, one-sentence problem, one-sentence solution, a results line that bolds the metric, and a one-line CTA. Keep tone credible and specific. Do not invent numbers or change the quoted sentence. Case study: [paste full case study here]

5-day action plan:

1. Day 1: Pick one case study and extract headline, metric, quote.
2. Day 2: Draft two one-pager variants (headline or metric swap).
3. Day 3: Use the AI prompt above to tighten language; review and keep the quote.
4. Day 4: Send variant A to a small list or attach to proposals; track opens and replies.
5. Day 5: Send variant B, compare results, iterate on the winner.

Remember: the fastest wins come from one number and one real human quote. Use AI as a sharpening tool — you stay in charge of the truth and the tone.

Quick win (try in 5 minutes): Add a short exemplar answer to your Google Form and paste 5 anonymized open responses into an AI prompt that returns scores in a single line — you’ll get consistent, copy-paste-ready grades fast.

Nice point about anonymizing and using exemplars — that reduces bias and lifts AI consistency. Here’s a practical next step that keeps things beginner-friendly and adds a simple way to bring AI scores back into Google Sheets.

What you’ll need

• A Google account (Forms + Sheets).
• An AI chat tool (ChatGPT or similar).
• Optional: a mail-merge add-on for returning results by email.

Step-by-step (easy to follow)

1. Create the Google Form, enable quiz mode, and add mostly multiple-choice items for instant points.
2. Add your open question(s). In Sheets create three columns: Accuracy (0–2), Clarity (0–2), Examples (0–1) and a SUM formula for a 0–5 score.
3. Write a short exemplar answer (1–2 sentences) and paste it into the sheet so the AI can compare.
4. Copy 5–20 anonymized open responses into the AI tool. Use the prompt below (copy-paste) and ask the AI to return scores in a single line per response so you can paste them back into Sheets.
5. Paste the AI output into your rubric columns, combine with auto-graded totals from the Form, then spot-check ~10% for quality.
6. If satisfied, use a mail-merge add-on or Sheets script to return scores and feedback to students.

Copy-paste AI prompt (use as-is)

Grade each anonymized student answer below against this rubric: Accuracy (0–2), Clarity (0–2), Examples (0–1). Exemplar answer: “{EXEMPLAR}”. For each input, return a single line in this exact format: ID | TOTAL(0–5) | Accuracy | Clarity | Examples | One-sentence reason | One improvement tip. Do not add extra text. Student answers: 1: “{ANS1}”; 2: “{ANS2}”; 3: “{ANS3}”.

Worked example

• Question: “Write a 2-line polite follow-up email.” Exemplar: “Hi Sam—just following up on my last email about next week’s meeting. Please let me know if next Tuesday at 10am works. Thanks!”
• Batch 10 responses, run the prompt, paste back scores, add to the Form’s auto-grade for a full total.

Common mistakes & fixes

• Mistake: vague rubric — Fix: make rubrics concrete (key phrases, required elements).
• Mistake: sending raw student names to AI — Fix: anonymize before pasting.
• Mistake: trusting AI blindly — Fix: spot-check and tweak exemplar/rubric if scores drift.

Action plan (today)

1. Make a 5-question Form (15–30 mins).
2. Collect 5 test responses and anonymize (5 mins).
3. Run the AI prompt on the 5 open answers and paste results into Sheets (10–20 mins).

Start small, validate with real responses, and keep human checks. Quick wins build confidence — then scale.