1. Purpose
To help content creators consistently publish high-value thought leadership content on LinkedIn by transforming insights, experiences, and opinions into engaging, credibility-boosting posts — using AI to speed up ideation, writing, and formatting.
2. Responsibilities
| Who | What |
|---|---|
| Content Creator | Identifies ideas, drafts posts, edits for clarity and tone |
| Editor/Peer (Optional) | Reviews for alignment, tone, and engagement potential |
3. Procedure
Step 1: Recall Your Previously Shared Brand Info
Start by making sure the AI program has some context about your personal brand. If you haven’t already, please complete this Brand Setup Workflow before proceeding.
💡 ChatGPT Prompt:
I’ve previously shared my brand setup with you. Please recall the following information and apply it to this request:
- Brand Name
- What I Do
- Target Audience
- Content Goals
- Tone of Voice
- Content Pillars
- Common Phrases
- Do Not Dos
- Style Examples (if available)
Step 2: Extract the Insight
Reflect on recent experiences, challenges, or client conversations. Identify 1 key lesson, opinion, or shift in thinking and match it to one of these proven content types:
- Personal story
- Bold opinion
- How-to / Framework
- Myth-busting
- Industry trend take
- Client insight or behind-the-scenes moment
💡 ChatGPT Prompt: Insight Extraction
Ask me 3 questions to help me uncover a valuable insight for a LinkedIn thought leadership post. Then help me phrase the insight clearly in one sentence.
Format the final insight as: “One thing I’ve learned is…”
Step 3: Choose Your Post Type
Choose your post format:
| Goal | Recommended Format |
| Story, experience | Narrative post |
| Hot take or lesson | Bold opinion format |
| Framework or teaching | How-to or carousel-style |
| Behind-the-scenes | “What most don’t see” post |
| Myth-busting | “Everyone says X, but…” |
💡 ChatGPT Prompt: Create Post
Based on this insight, rewrite it as a [your chosen format]. Keep it under 2200 characters and break it into short paragraphs or bullet points for readability.
Step 4: Add Strategic Hashtags and CTA
Choose 3–5 niche-relevant hashtags (avoid overly generic ones like #success)
End with a call to engagement:
- “Agree or disagree?”
- “What would you add?”
- “Let’s hear your take below.”
💡 ChatGPT Prompt: Hashtag + CTA Add-On
Based on this LinkedIn post [insert full post], suggest:
1. 5 relevant, niche-specific hashtags (not too generic)
2. A strong engagement-focused CTA to use at the end
Step 5: Edit and Publish
- Review for clarity, tone, and structure
- Double-check readability on mobile (line breaks!)
- Publish at a time when your audience is online (typically weekday mornings)
4. Documentation and Records
| Place | Purpose |
|---|---|
| Thought Leadership Library | Stores final posts and ideas bank |
| Content Calendar | Tracks post dates and performance |
| Hashtag Vault | Bank of tested, niche-specific hashtags |
5. Revision History
| Date | Author | Description |
| 10/04/2025 | Rachael | Original version |