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7 Ways Video Conferencing Can Fuel Small Business Growth

7 Ways Video Conferencing Can Fuel Small Business Growth

Gone are the days when meetings were confined to conference rooms and offices.

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In the modern digital era, video conferencing has changed the entire scenario.

Though video conferencing is not new for businesses, it gained traction after the outbreak of Coronavirus in 2020. Covid-19 forced global business professionals to collaborate and communicate with each other while staying at home. This was when video conferencing platforms stepped in as a boon breaking all the distance and geographical barriers and entirely changing the way people connect.

Undoubtedly, messaging and emails are important tools for regular business communication, but when it comes to dealing with clients, video conferencing presents countless opportunities to generate leads and close more sales in a cost-effective and efficient manner.

Further, video conferences help businesses gain a competitive advantage and strengthen relationships with prospects.

Wondering what more this collaboration technology could bring to your business? Let’s take a look.

Video conferencing – The perfect collaboration tool for small businesses

Video conferencing platforms are equally beneficial for businesses of all industries, be it healthcare, education, B2C, B2B, etc.

The increasing focus of small businesses towards video conferencing is evident from the following facts, which are taken from different sources, Gartner, Forbes, and Commercial Integrator.


Increase in downloads of select video conferencing apps as of March 2020 vs. weekly average for Q4 2019 (by country)


Source: Statista

Benefits of video conferencing for small businesses

Below are some advantages of leveraging video conferencing for your next meeting or webinar.

#1. Reduce the carbon footprint

As video conferencing is replacing traditional face-to-face business meetings, you need not take a flight to travel to other cities, which considerably reduces carbon emission and ozone layer depletion. In a nutshell, video meetings are an eco-friendly business solution to contribute towards a greener planet.

#2. Enable a digital workforce

By adopting video conferencing, you encourage your workforce to become digitally competent. You can make real human connections even if the customer/client is not located in your city/country. Nowadays, there are various AI-enabled video conferencing software with advanced features, such as voice-controlled meeting management and automatic transcripts, which have entirely transformed the meeting experience.

#3. Streamline collaboration

Video conferencing has eased the collaboration with remote teams and clients, anywhere and anytime. You can edit documents, share your screen, provide feedback, and answer queries in real-time, thereby keeping the entire team in sync, eliminating their doubts, and increasing productivity. Moreover, team members can join video calls while on the go from their preferred devices.

#4. Secure business communication

Video conferences provide a secure and fast way to interact with several people at the same time. As cloud-based video conferencing platforms support Transport Layer Security (TLS) and Advanced Encryption Standard (AES), you can rely on them for secure business communication.

#5. Add an extra dimension to communication

In addition to text and voice, video conferencing lets you add visual elements to your meeting and engage viewers in a meaningful manner. Further, you can make your conversation more gripping and make a lasting impression by using apt body language. So, complement your words with the right vocal pitch, posture, facial expressions, and eye contact to ace your video conference.

#6. Save money and time

Why send an email when you can have a virtual face-to-face chat? Why travel to another city when you can have a quick video conference call? As virtual meetings can be conducted through video conferencing, you can save travel costs, time that would be spent on setting up meeting rooms, and out-of-office time.

Plus, video conferencing platforms offer several solutions, like event live streaming, meeting recording, chat, screen sharing, audio conferencing, etc. So, you don’t need to shell out money for purchasing these services separately.

#7. Speed up the sales cycle

As video conferencing reduces the need to meet in-person physically, sales reps can utilize that travel time in collaborating with several people, thereby widening their territory and winning more customers. In addition, quick connection helps them achieve their sales target faster and generate more revenue.

Final takeaway

No matter which industry your business belongs to, the rising role of video meetings in the digital era can’t be overlooked. Video conferencing has become a new norm to win more customers/clients and achieve sustainable growth in a competitive marketplace.

Video conferencing has shrunk the world by enabling you to host webinars, panel discussions, product launches, and much more from your office. Even after the eradication of COVID-19, video meetings are likely to remain a pivotal part of office life. So, utilize it well to reap the maximum benefits with less cost.

If you are a small business owner and looking for good reasons to adopt video conferencing for an enhanced meeting experience, you will find this blog post insightful. Be sure to share this blog post on your social media channels and make other professionals in your network aware of the benefits of video conferencing.

Guest author: Ashish Arora is the Co-Founder of SketchBubble, a leading provider of result-driven, professionally built PowerPoint templates. Travelling the world to gather new creative ideas, he has been working in the digital marketing space since 2007 and has a passion for designing presentations. You can also find him on Twitter or LinkedIn

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