Having the right visual strategy for your brand is extremely important, especially when it comes to social media marketing.
Using visuals effectively can not only increase the power of your core marketing message but also create more engagement with your online audiences.
Creating powerful visual marketing materials wasn’t always easy but fortunately, today we have access to several free and premium tools that allow you to quickly create awesome visuals for your brand.
In this blog, we’re going to take a look at 9 of the best tools that can take your visual marketing strategy to the next level!
Importance of visual marketing in 2021
To understand the real importance of visual marketing in 2021, you need to take a look at two important statistics:
- As much as 81% of people do not pay attention to what they’re reading online and usually just skim through content.
- Posts that contain visual elements, such as images and videos, receive 650% higher engagement when compared to posts that only contain text.
When you factor in visual-first social media platforms such as Instagram, it is easy to see why visual content performs better than non-visual content in 2021. With that being said, let’s take a look at the top 9 visual marketing tools that you should be using today.
9 Top Visual Marketing Tools
The following list contains many different tools that have different purposes such as image editors, graphic design software, image resizers, etc. They are not ranked in any particular order as they serve different purposes but each of them has something to offer when it comes to visual marketing.
1. Taggbox Commerce
Taggbox Commerce is a visual and social commerce platform that helps brands to curate visual content like images and videos from social media platforms into a gallery, tag products to these visual posts to make them shoppable, and publish the visual commerce galleries on eCommerce stores.
The tool allows brands to turn their Instagram feed or user-generated content into shoppable galleries to inspire customers and grow their conversions. There are multiple visual marketing features in this tool that maximize the visual content impact on users.
Creating engaging videos is a key part of any visual marketing strategy. InShot is an app that makes the process a bit easier. It is a relatively new video creating and editing app that comes with some powerful features such as the ability to create 360-degree videos that can be shared on social media platforms like Instagram.
With InShot, you can access basic video editing features such as splitting or trimming video clips. You can also merge different video clips, add visual effects, add sounds effects or music, and more.
The only downside with InShot is that all videos made by the free version will contain a watermark. To remove the watermark, you’ll have to buy the paid version of the app.
PicMonkey is a graphic design tool that comes with some photo editing features, design features, and also a handy collage maker.
While the free version is great when it comes to just rotating and resizing photos, the Royal version offers additional features like templates, backgrounds, tutorials, and more that make the process of creating awesome visuals a bit easier.
4. Evernote Skitch
If you want to create quick images for social media, Evernote Skitch can be a pretty helpful tool to use. The program is available on iOS and comes with a free plan. However, if you want more powerful features, there is a premium version available.
Evernote Skitch is not the best app when it comes to creating visuals from scratch but it is really good at quickly editing any type of image or visual on-the-run. The mobile app is also handy if you want to work on your visual marketing strategy on the go!
To create the best visual content, it is important to stay up to date with trends and use the features of the social media platforms to your advantage. For example, Instagram’s carousel feature allows you to post up to 10 images in a single post.
One of the current trends in visual marketing is to use the carousel feature to the full extent and use multiple images to tell a story in a single post. As you can imagine, creating graphics that perfectly line up in an Instagram carousel can be a time-consuming task that requires design skills.
SCRL is an app that can be used to create seamless Instagram carousels. It provides a drag-and-drop interface and you can add images, text, colors, and more. You can also choose from a wide range of fonts and use stock images from Unsplash.
Unfortunately, the app is currently only available on Apple’s App Store and not available for Android users.
Did you know that infographics are 30 times more likely to be read than a full article? Infographics definitely play an important role in visual marketing and Piktochart is a great tool that helps you create amazing infographics that engage and inform your audiences.
You can get access to more than 100 different themes and an extensive graphics library that is updated regularly. With Piktochart, you don’t need any design skills to create attention-grabbing infographics in no time!
Impresso is a handy visual marketing app that provides an easy way to quickly make professional-looking videos for social media. You can upload and use both images and videos with Impresso when it comes to creating promo videos for brands.
One of the best features of Impresso is its huge collection of professional ready-to-go templates that covers hundreds of styles that are designed for all types of businesses. You can also customize the colors and fonts to create the perfect video that is in line with your brand’s identity. The app also offers dedicated libraries for both images and music.
Lastly, Impresso comes with a social share feature that lets you quickly post your videos to all major social media platforms. The app is currently available on Apple’s App Store and contains in-app purchases for additional features.
If you’re a digital marketer, you have probably already heard of Canva. Canva is an online graphic design tool that can be used to create visual content of any type you can think of. It comes with an easy drag-and-drop interface which makes it accessible to people who might not necessarily have graphic design skills.
While the core tool is free to use with some restrictions, Canva also offers premium products such as Canva for Work which adds many additional premium features for you to use.
Instagram launched the Instagram Stories feature in 2016. By 2019, Instagram Stories had more than 500 million daily active users and has become a vital visual marketing channel for brands. Made is a dedicated app for creating powerful Instagram Stories for your brand.
The app makes the process easy with several free templates, backgrounds, fonts, and filters. Instead of worrying about things like design, Made allows you to focus on the content and the message. New templates are constantly added every month which means you’ll never be out of options when it comes to creating beautiful Instagram stories.
Marketing in an increasingly visual world
If we follow the trend that we’ve been seeing with social media platforms, it is fair to say that most marketing content in the future will be visual.
Thankfully, creating visual content is easier than ever with the great visual marketing tools available today with most of them offering free plans!
We hope this blog was helpful in guiding you towards creating a more powerful visual marketing strategy for your brand.
Guest author: I’m Anne Griffin and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.