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The Visual Story of How Jeff Bullas Became a Digital Marketing Influencer


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Did you know that entrepreneurs average 3.8 failures before they actually reach success? That’s a whole lot of disappointment before getting it right.

As a startup founder, I’m well acquainted with the looming fear of failure that plagues so many entrepreneurs.

Yet, I’ve also learned to make it a lifestyle: Learn from past mistakes, push forward and embrace failure as a stepping stone to greater things.

This intrepidness is what sets the successful apart from those who give up after the second or third try – not knowing that their big break is around the corner.

Jeff Bullas is one of those guys who doesn’t give up.

Recently, I had the opportunity to use our online infographic tool Visme to visualize his journey to becoming a digital marketing influencer, and I was inspired by his story.

Just eight years ago, he was unemployed, going through a divorce, $50,000 in debt and had to close his business.

One day, after reading a few books on digital marketing and a blog post advising aspiring bloggers to just start writing, he did just that.

He spent $10 on a domain name and started blogging about social media.

After six months of pouring his heart and soul into every post he published, he got his first big break:

His site was nominated by his readers as one of Social Media Examiner’s Top 10 Social Media Blogs.

And from then on, it was all upwards.

Today, Jeff’s site receives more than 5 million visitors a year. He delivers keynote speeches all over the world, has been featured in publications such as The New York Times and Forbes, and has been named the world’s top digital and content marketing influencer.

The journey to success

Stories like these make you want to pull yourself up by your bootstraps and get to work.

Unfortunately, you wouldn’t get this same effect by reading Jeff’s bio page.

To breathe some life into this, I asked my design team at Visme to turn his resume into an engaging visual story using our online infographic tool.

Here is what we created:

Image Source: Visme

Instead of reading a list of accomplishments, you can take a visual trip through his life story, from unemployment and debt to becoming one of the world’s most influential digital marketers.

Tell your story visually

It’s been proven time and again that storytelling is one of the most effective ways to humanize your brand and show your customers that there are real people, with real emotions, behind your product or service.

But even better than telling your story with words is showing it.

This is why I’m a big believer in forging connections with your audience through a visual brand story.

Whether it be through a timeline of your company’s growth, or a creative visualization of your company’s values, visual brand storytelling can go a long way in revealing all the work, passion and sacrifice that goes into creating a unique product or service.

What about your brand story? What seemingly insurmountable obstacles did you have to overcome to reach success?

If you have any inspiring stories of your own on how perseverance pays off, share them with us in the comments section below.

Guest Author: Payman Taei is an avid technologist and the Founder of Visme, a Do It Yourself platform allowing everyone to easily create, manage professional presentations & infographics right in their browser. He’s also the Founder of HindSite Interactive an award winning web design and web development company.

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