There are millions of businesses out there, all competing for a few customers. Learning new ways to promote your business online is one of the things you should do to ensure you are not missing out on online marketing opportunities.
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You should think of ways to drive leads to your online store to win more customers. You can use the internet to promote your business online, drive leads, and increase conversions.
Here we share some tips to help you promote and market your business on the internet.
Tip #1: Create a website
The first step to promoting your business online is to create a website. This may sound obvious because a website is what makes your business visible online. Studies have shown that at least 55% of the companies in the USA don’t have websites, and if they have, it is outdated.
Having an up-to-date website puts your business online all the time. You need a website with your business name as the domain name. You can register your business with .net or .com for your company.
Choose a reliable server to host your website. You should avoid going for the cheapest solution when choosing a hosting provider. You need a hosting provider that will ensure your website is online round the clock.
When creating a website, you should ensure:
- The website loads quickly. A fast-loading website is an excellent asset to an online business. Most of your customers will bounce off a website that takes longer to load.
- The website should be mobile-friendly – most people use mobile phones to browse the internet and shop online.
- There is enough information about your products, services, and business online. Ensure your website has CTAs on every page to direct customers on what they should do.
Tip #2: Acquire organic traffic via SEO
You can also invest in search engine optimization (SEO) to make your business more visible online. Having a website for your online store is the first step, and the second is making your website search engine-friendly.
SEO includes all the set of changes that you should make on your website so that search engines can understand it. By providing more information about your website to search engines, they get to know it and rank it at the top of search results related to your audience. When you optimize your website for search engines, you will rank at the top of SERPs.
Tip #3: Use live chat
If you want to promote your business, you have to communicate with your customers. Once you have leads coming your way, you need someone to be there to answer most of the questions from your customers. When users click on your website, they will have questions like where to find specific products and services, who to contact for delivery, and many other questions. For example, AVRillo conveyancers use live chat on their official website to engage customers and provide instant feedback.
Therefore, you should have a live chat feature for those visiting your website. You can get live chat software plugged into your website to provide round-the-clock responses to customer inquiries.
You should also ensure you have human live chat agents to complement your website’s chatbots. This will ensure your customers get accurate feedback on all questions about your products and services.
Tip #4: Leverage the power of tools
Once you have a website up and running, you should use tools like Google Search Console, Hotjar, E Leads Pro, and SEMrush to improve the flow of leads to your online store.
Driving quality traffic to your website takes a lot of effort. When you invest in commercial software, you increase the traffic coming to your website. The more leads you have to your website, the higher the conversion rate.
Tip #5: Use PR
Once you have your business online, you should get traffic to your website. You can create and publish Press Releases (PR) to drive people to your website. Write online press releases about your business to inform, educate, and market your brand to a target audience.
When you have online press releases, you get your information in a formal setting. Writing press releases allows blogs, newspapers, and other media sources to see your information and write about your business without you reaching out to them.
Tip #6: Boost social presence on organic search
You want to grab any opportunity to boost digital engagement when you have an online business.
The best way to improve your social presence is to make your business more visible on social media channels and ensure you are stocked with the most vibrant and engaging videos and photos.
You can use Instagram to showcase all the gorgeous images of your products and services. You can also use other methods like guest blogging and hosting giveaways for your customers.
You can also establish social proof on your website by asking customers to give a review of your products and services. Publish honest customer testimonials and reviews on your landing pages to establish social proof.
Tip #7: Advertise your business on social media
Social media marketing is one of the best ways to promote your business online. When you market your business on social media, you should focus more on selling your products and services.
Most people are spending time on social media, and that means they can have time to listen to your offerings. You can use social media as a billboard to market your business online.
If most of your target customers spend a lot of time on social media platforms like Twitter, Facebook, and Instagram, you should focus your social media marketing on these platforms. Use videos and photos of your products and services in your adverts.
On social media, you can use a photo to get your products and services before a target audience. When you choose social media marketing, you should adjust your tactics depending on how well it performs within the first few weeks.
Tip #8: Promote your business through an app
When you have a website for your business, you should remain optimistic and ensure it provides a seamless and smooth experience on desktops, tablets, smartphones, and other mobile devices. Provide users with a mobile-friendly website they can access while moving.
You can also benefit from mobile markets like Google Play, Amazon, and the Apple app store. Develop an app for your business and submit it to the mobile app market for your customers to download and install on their mobile devices. This makes it easy for your customers to find you fast when they need your products and services.
Create a content-rich app, showcase app, or game for your audience. If you sell tangible products, your app can have a lot of images and videos describing your products in a mobile-friendly way.
Promoting and marketing your small business online takes time and commitment. When you choose to sell your products and services online, you should create a website, get a trustworthy host, and start marketing to drive traffic to your website. Invest in social media marketing, paid advertising, and publish unique content to showcase your brand to your target audience.
Guest Author: Joydeep Bhattacharya is a digital marketing evangelist and the author of SEO Sandwitch Blog. He also regularly contributes to sites like SEMrush, Business.com and Search Engine People. You can connect with him on LinkedIn.