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What Are The 7 Elements Of Influence Power On Twitter?

Twitter has added 100 million users so far this year and is the platform of choice if you want to follow, search and engage with people in a particular niche or industry. In fact Twitter was never created to be a social networking platform and still today Twitter does not claim to be a social media channel stating on its blog.What Are The 7 Elements Of Influence Power On Twitter?

Twitter facilitates social networking, but it’s not a social networking website“.

Despite this claim it certainly is a place where you can in real time and in short sentences communicate with other people globally. It allows you to promote your content and receive feedback and if people like what they read they will retweet your tweet to their followers.

The number of followers you have is maybe the most obvious element that is important to be influential on Twitter but being powerful on Twitter and having influence requires many other factors to be part of the mix.

So what elements are important to work on if you want to be influential on Twitter and make an impact in your industry.

According to a new tool TweetLevel (created by @jonnybentwood and@alexparish at Edelman), there are 7 elements that are important in calculating influence.

1. Following

Twitter lists the number of people each user is following. Celebrities quite often have lots of people following them but don’t follow many people back. (In fact Conan O’Brien only follows one person which has made her an instant celebrity)


Twitter also lists the number of people each user have following them. The higher the number the better but needs to be taken into account with the other 6.

3. Updates

How often does someone update what they are doing. This number is purely objective as it scores someone highly no matter what the content of their post (i.e. how relevant is it). Nevertheless it is assumed that if someone posts frequently but has poor content then their ‘followers’ will decrease.

4. Name Pointing

e.g. @name How many people engage in conversation with an individual or refer to their name. The clearest way to establish this is to run a search on the number of people who mention @username in a message. The more tweets that are sent to people with @ name indicates that people value their content and message and perceive them to be influential.

5. ReTweet

Has a tweet caused sufficient interest that it is worth re-submitting by others? Despite a great deal of ‘noise’ (i.e. posts that are not relevant or interesting), when someone sees something that is of high interest, their post can be re-tweeted.

6. Involvement

The Involvement Index is unique Edelman IP that calculates a score based upon how an indivdual engages with their community. It is calculated by analysing the content of an individual’s posts. People who score highest in this category have frequent, relevant, high-quality content that actively involves the twitter community (asking questions, posting links or commenting on discussions) and doesn’t purely consist of broadcasting. R

7. Velocity

As more people engage on Twitter, it may become harder to keep activity going. The velocity index measures changes on a regular basis and assigns a score based on increased or decreased participation. Ranges were determined (i.e. less than 20, less than 30, etc.) and each range was assigned a number (0 to 20) that was used as part of the algorithm.

So check out you Twitter influence rating on Tweetlevel and if you don’t like what ranking it provides there are a some other tools worth checking out such as Klout (this has been around for a while now and is widely used) and TwinInfluence (this will take you sometime to log onto as it appears to have limited access to the Twitter API).

Here are some other posts that look at Twitter influence including a poll that currently has nearly 2,000 votes.

What other Twitter influence measurement tools have you found?

Image by designer-wg.de

Jeffbullas's Blog


  • Certainly a timely and relevant post Jeff. I’ll suggest this additional link on Twitter influence to the list: http://www.businessesgrow.com/2010/11/22/get-ready-social-scoring-will-change-your-life/

    Check out the comment section. Some pretty interesting takes on the implications of social scoring.

  • Nice tips. Another factor that helps you increase your influence is a balanced regularity and authoritative content sharing. Since there is so much noise on various social networking websites it becomes very difficult to distinguish uselessness from quality and this is where the regularity can play an important role.

  • I don’t usually focus much on numbers, but of course you really do need some sort of audience to spread your message. It’s part of the equation, and from my experience, being active in the social media sphere, commenting on other blogs, taking part of the global conversation, they are all good ways to find interesting people, worth following, and hopefully up to follow you as well.
    I wanna stress one thing though: build your Followers naturally, avoid shortcuts (like following 1000 people, getting 100-150 followers back and then unfollowing everyone, yeah, many people do that, sigh), ’cause in the end only the “natural” followers really care about your message.

  • Great post, nice tips.. Thanks for sharing..

    Friedland Law Center

  • twitter means all sorts to everyone really depends what type person your after there many many bots on twitter so look for the real ones

  • twitter means all sorts to all people but using the whole social media cherry is what counts

  • Anonymous

    Twitter is one of my favourite social networks! It’s a great way to interface, current, dynamic & fun!

  • Kmillar

    “Twitter facilitates social networking, but it’s not a social networking website” Jeff what does this mean? Can you expand?

  • georgi

    Need some photos to PIN on here…makes it more interesting when I PIN you to Blogs to follow, or Great Ideas…lol