Facebook has rolled out a series of changes to its 50 million Facebook ‘Groups’ as well as announcing the ability to include a ‘Send’ button in your website or blog that is an addition to the Facebook social sharing ‘button’ family.
The new button allows you to choose a subset of your Facebook friends to receive a link. In essence it’s the ‘like’ button’s private baby brother and it’s part of Facebook’s goal of transforming web messaging including email and chat that I covered in a recent blog post titled “Facebook Announces a New Messaging System“.
The new ‘send’ feature is designed to be a private sharing option rather than a public message and mass news update function provided by the ‘like’ button.
50 websites who are included in the launch have a send button integrated into their features and functions. These include the Wall Street Journal and People.com
So the battle for the social web ratchets up another notch with this news that closely follows Google’s announcement of a new social button ‘+1’.
This feature I am sure will be another tool that Facebook afficiandos and ‘fanatics’ will gladly embrace and will provide another means of low friction sharing in an increasingly social web.
The battle for social share button real estate on web properties is certainly heating up as now you will need to consider whether you want to include another button at the top the side or the bottom of your articles.
If you want to some guidance and a link to assist you in adding the button to your site now click here.
Would you include a Facebook ‘send’ button on your website or blog?
Image by MrTopf