Comments on: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/ Internet Marketing Thu, 29 Jul 2010 23:15:07 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Natalie den Engelse http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/#comment-5148 Natalie den Engelse Wed, 21 Jul 2010 23:19:51 +0000 http://jeffbullas.com/?p=3459#comment-5148 I absolutely agree. Social media is often seen as a sales generating tool and a majority of the firms is to focused on the short-term results and financial ROI instead of the long-term objectives such as building relationship, involving customers in your new product development process, improve service etc. Fan pages should add additional value to the consumer experience that they don't find on the website or in stores. In return, organizations should reward their fans for being a fan of that brand through extra discounts etc. Natalie @aiosocialmedia I absolutely agree. Social media is often seen as a sales generating tool and a majority of the firms is to focused on the short-term results and financial ROI instead of the long-term objectives such as building relationship, involving customers in your new product development process, improve service etc. Fan pages should add additional value to the consumer experience that they don’t find on the website or in stores. In return, organizations should reward their fans for being a fan of that brand through extra discounts etc.

Natalie
@aiosocialmedia

]]> By: Jeanri Bruwer http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/#comment-3906 Jeanri Bruwer Wed, 14 Jul 2010 00:55:56 +0000 http://jeffbullas.com/?p=3459#comment-3906 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3</span></span> RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3

]]> By: Perfumes Milwaukee http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/#comment-2655 Perfumes Milwaukee Tue, 13 Jul 2010 07:16:41 +0000 http://jeffbullas.com/?p=3459#comment-2655 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3</span></span> RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3

]]> By: Stephen Monaco http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/#comment-2658 Stephen Monaco Sat, 10 Jul 2010 19:37:50 +0000 http://jeffbullas.com/?p=3459#comment-2658 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3</span></span> RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3

]]> By: LisaCardalico http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/#comment-2662 LisaCardalico Sat, 10 Jul 2010 17:16:44 +0000 http://jeffbullas.com/?p=3459#comment-2662 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3</span></span> RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3

]]> By: Francis Belime http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/#comment-2667 Francis Belime Sat, 10 Jul 2010 04:52:45 +0000 http://jeffbullas.com/?p=3459#comment-2667 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3</span></span> RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3

]]> By: GAby Menta http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/#comment-2678 GAby Menta Fri, 09 Jul 2010 17:09:29 +0000 http://jeffbullas.com/?p=3459#comment-2678 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3</span></span> 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3

]]> By: Case Study Crunch: Retail Social Media Case Studies « The Cube http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/#comment-1445 Case Study Crunch: Retail Social Media Case Studies « The Cube Thu, 08 Jul 2010 09:24:05 +0000 http://jeffbullas.com/?p=3459#comment-1445 [...] traffic to their fan base, webpage and – eventually – shopping trolleys (as shown by another recent study by [...] [...] traffic to their fan base, webpage and – eventually – shopping trolleys (as shown by another recent study by [...]

]]> By: Mandy Bobolia http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/#comment-2688 Mandy Bobolia Thu, 08 Jul 2010 07:49:51 +0000 http://jeffbullas.com/?p=3459#comment-2688 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3</span></span> RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3

]]> By: Beth Warren http://www.jeffbullas.com/2010/02/06/7-key-findings-on-the-use-of-social-media-and-e-commerce-new-study/#comment-2696 Beth Warren Thu, 08 Jul 2010 05:20:02 +0000 http://jeffbullas.com/?p=3459#comment-2696 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3</span></span> RT @jeffbullas: 7 Key Findings On The Use of Social Media And E-Commerce: New Study http://bit.ly/bXbrX3

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