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  • Tim

    Instead of creating Apps, apparently at the cost of around $40,000 for each different kinds of phones, a Business or Blog should create a mobile version of their website viewable on mobile browsers.

  • http://www.jasonclegg.com Jason Clegg

    Looks great Jeff! I like #3 most. Only the best iPhone apps do that — provide MORE value without just pushing another venue for buying stuff.

    How about this article — “22 Reasons Why Your Business Does NOT Need an iPhone App.”

    This could be a great write-up for those folks who really don’t need an iPhone app and should put their marketing dollars elsewhere.

    -Jason Clegg

  • http://www.Seven87.com CharlieNB

    Nice post Jeff, thanks!

    Tim, While I agree that a mobile-friendly version of a website is always a good idea, spending $40k for an app is likely a rare occurrence, unless you 1. need lots of custom functionality or 2. pay an overpriced app shop or big agency to make it for you. 8-)

    Starting with a mobile site and working on integration between the main site, email and physical locations is a great way to start mobile efforts, then moving to apps after that learning. That’s usually my recommendation to my customers (disclosure: I’m a mobile strategy consultant).

    Charlie
    http://twitter.com/CharlieNB

  • http://www.goodbusinesslink.com Business Sales

    The above thought is smart and doesn’t require any further addition. It’s perfect
    thought from my side.

  • http://www.PhotoHand.com PhotoHand

    We at http://www.PhotoHand.com are still debating to create either iPhone and/or Android app with functionality to work with our customers closer and more efficiently..etc., while speaking to many of our current customers we found that we still have some time to figure out what this app should do for us and for the customer… sure you can predict the numbers of growth of the markets, but it’s a bit harder to predict future abilities of the smart phones and being “first to market” may not always be the best bet by either offering a limited service first (disappointing the client) or investing into a full blown app at still high rates…..suggestions are welcome…!

    Thanks,
    Roman & PH Team

  • http://www.PhotoHand.com PhotoHand

    Thanks for the list!

    We at http://www.PhotoHand.com are still debating to create either iPhone and/or Android app with functionality to work with our customers closer and more efficiently..etc., while speaking to many of our current customers we found that we still have some time to figure out what this app should do for us and for the customer… sure you can predict the numbers of growth of the markets, but it’s a bit harder to predict future abilities of the smart phones and being “first to market” may not always be the best bet by either offering a limited service first (disappointing the client) or investing into a full blown app at still high rates…..suggestions are welcome…!

    Thanks,
    Roman & PH Team

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  • http://www.mobiinteractive.com Sam Kim

    Hello Roman & PH Team (http://www.PhotoHand.com),

    An app should engage your customers to drive more traffic (online, mobile, etc) to your door. If you have an app that has photo examples, videos, app specials, and upcoming events that are related to people needing glamour shots (your clientele), then it can drive presence into a market that you didn’t have before (the mobile industry). Your business does get listed on Apple’s iTunes and through the nature of creating an app for your business, your SEO (search engine optimization) gets ranked higher. Of course, that depends on making sure that the App development company does its job correctly and efficiently. It doesn’t have to cost you an arm and a leg to get your very own App, which is beneficial to your customers, which in turn increases sales. Especially in this day and age, and during times of recession, businesses need to do all that they can to get the face of their company one step closer in the faces of its customers. And what better way, then being on their phone!

    Email me if you have any other questions, comments, or discussions about this topic!

    Sam Kim
    sam.kim@mobiinteractive.com

  • http://www.gadgetfrik.com Gadgetfrik

    Hi,

    I am an iPhone apps developer + tech blogger. When I first started out blogging my traffic was growing albeit slowly. But then I decided to write a very simple app – a free RSS reader just for my blog and put it on the appstore. Quite a number of people downloaded it and of course my traffic increased. This was the good news. But then, when I started getting busy with my day job I posted less frequently and the iphone users were quick to give a bad rating for my app which in turn reduced the traffic to my blog. So in my opinion, an iphone app for your blog is a good tool but it can really be a double edged sword. Just my 2 cents!

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  • http://steves6figureincome.com Steve Duval

    I would be lost without my iphone for my business.

    How times have changed, look back 10 years and think how we use to work then.

    Good Post

  • http://www.theorganicview.com June Stoyer

    I think a .mobi site is a waste of money. The apps for iphone are not hard to make. It really depends upon how dynamic your site is and what you use it for.

    • http://www.klikaj.me Novice Vremenska Napoved

      June, you don’t need an .mobi site, you just need a subdomain like m.yoursite.com and an expert (or a software) to convert your actual site to a mobile-friendly one (you can even do a real time conversion). You don’t have to do nothing, like to tell your users to go to mobile version of your site, it’s all automated. When a mobile browser is detected then the site automatically redirects to the subdomain.

  • http://www.klikaj.me Novice Vremenska Napoved

    Interesting reading, I have a thought abut this: You know that iPhone is widely used in USA and Asia only? If you have visitors from Europe you should also think about Symbian, Android and the newly released Windows Phone 7 which will be considered by many users from USA too…
    Now what is cheaper:
    a.) make apps for all platforms
    b.) make a mobile version of your site
    When deciding on a or b I think you also should keep in mind that an app must be installed, when the mobile version of your website is accessed instantly, no instalations required.
    And if your site is on WordPress there are some very good plugins so actually all you have to do is enable the plugin.

  • http://steamcatapult.com/ Dave Pinsen

    Domino’s is sort of a different animal, in that it’s an established bricks & mortar brand that launched a complementary iPhone app. It’s more of a challenge getting the word out about your app otherwise. It’s harder still to get folks to pay for an iPhone app (though this has been a record sales month so for my Portfolio Armor, albeit building off a low base).

  • http://twitter.com/mylivingpower Laurie Wallin

    So…. is the next post going to be about how to do that? :)

  • Synctium Labs

    Interested in Developing an App for your business?  Visit http://www.synctium.com 

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  • Cpollock

    We will build your Insurance Agency a customized Iphone app that will help your agency communicate effectively with their employees. 
    http://www.ThreadwireSolutions.com
    http://www.youtube.com/watch?v=gRO__sbNhwM

  • Kim

    A mobile application will allow your company to be part of a technological revolution!

    Kim Devitt
    kdevitt@solodev.com

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  • Aadam Gibson

    Thanks for sharing interesting and very important Reason of business apps with how make cost effective mobile app for get better business.

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  • Lisa Darklin

    I have a friend who is a gym owner. He has his own mobile app and tells me that it’s been great for getting new customers and staying in touch with existing members by sending out promos and timetable changes. I’m thinking of getting one for my new salon biz and heard that it doesn’t have to cost tens of thousands. My friend paid $2000 for his to be set up and then I think $150 per month to keep it updated for new phones

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