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  • http://aaronbeashel.com Aaron Beashel

    Nice article Jeff.

    I understand your focus was on how simple and effortless facebook places marketing can be, but i think a lot also needs to be said about the social proof element of a check in.

    When you see someone that you respect has checked in to somewhere (even if you dont read or they didnt write a review) it effectively counts as a vote by person A for business X.

    I was recently working with a local Gym and we implemented check-ins into their wider marketing campaign by providing a reward for members each time they checkin. This was a high performance gym whose membership included a number of local sports people and having them checking-in each time generated both eyeballs and credibility for the gym amongst the local community (who was the exact market we were trying to reach). All at little to no cost.

    I think if you have the right type of business and your not using checkins then your missing an opportunity…

  • Tamara

    This is a great feature but how could this be leveraged for a B2B company?

  • Tamara

    This is a great feature but how could this be leveraged for a B2B company?

    • TinaJohnson6691

      similar concepts can be applied to trade/product road show, seminar, conferences, coperate training/team building and etc events.

  • Tamara

    This is a great feature but how could this be leveraged for a B2B company?

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  • http://www.socialmediapowered.com Patrick Cummings

    check in, get a discount. I could even see discounts based on reach. will a social score be important in the near future?

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