Facebook specialist Allfacebook.com states that for them Facebook fans are twice as effective as an email list. Their reasoning?…that email is now full of “spam” and 50% of all Facebook users log in every day.
Steve Gaither from the agency JB Chicago reports that the conversion rates for Facebook and Twitter are consistent across a number of their social media marketing campaigns.
Conversion Rates for Facebook and Twitter
These are what JB Chicago have found to be the conversion rates on their campaigns.
- Paid Twitter: one to three percent
- Organic Twitter: eight to nine percent
- Facebook organic: 20 to 30 percent
- Facebook ads: 18 to 20 percent
See how 10 smart marketers used Facebook to double their email list by clicking here. The average conversion rate was 25% with no advertising spend. I’ll also show you how I used Facebook to grow my email leveraging organic engagement. Click here to view the case studies.
According to Venturebeat in an interview with Carolyn Penner ( a Twitter spokesperson) “We’re seeing incredible engagement numbers — between 3 percent and 5 percent on average for Promoted Tweets… We’ve seen some as high as 52 percent,”
(Twitter defines engagement as a clickthrough, but it also counts retweets, replies and favorites in its engagement numbers — meaning that part of the ROI includes one-on-one conversations with fans of the brand)
So despite some differences in conversion rates reported, it goes without saying that capturing those important Facebook likes is vital to your social media marketing campaigns.
So how can you grow your Facebook likes and increase engagement?
20 Ways to Increase Your Facebook Likes and Engagement
- Advertise on Facebook to get more “likes”. This is the quickest way to grow your fan base. The Supre fashion brand did this to obtain 40,000 fans quickly.
- Rotate your ads “DAILY” people get tired of hearing the same thing in conversation so change your ad! Conversion (CTR) rates can drop by 50% after the first 24 hours. Do not “set and forget”
- Add Facebook Social Plugin Box to your Blog and Website (60% of my “likes” are achieved this way)
- Free exclusive video that can only be viewed if you like the page.
- Run a competition. Everyone likes a competition
- Make it obvious on a custom landing page by providing a big bold “Like our Page”
- Initially ask friends and family to like your page. A bit overdone but essential at the beginning
- Offer a free ebook to obtain a “like” (just like you should be doing for email subscriber acquisition)
- Post content from your blog to Facebook whenever you write a new post. Facebook users love receiving new content on Facebook without having to go looking for your blog. Treat Facebook as an extension of your blog.
- Provide enticing high resolution photos. Compelling photos that are appropriate for your target audience will keep them coming back and make them share and so drive more likes from their friends
- Ask questions regularly using Facebook’s native question app.
- Include a link to your Facebook page in your email signature
- Create a compelling welcome video (using InVideo, for example) on your Facebook landing page
- Simple but often missed: Add a “follow us” on Facebook button near the top of your website and blog pages
- Create an incentivised “Like” page that gives people a reason to like your page.
- Include the Facebook like button on your email HTML template so that people can like your facebook page from the regular email newsletter
- Add a large custom banner to your blog and website asking to “Like
- Add a link to your Facebook page as one of your three LinkedIn website links that are part of your LinkedIn settings in your profile
- Add a newsworthy update that is relevant for your industry or market niche to your Facebook page every day
- Offer “Special” including discounts to Facebook fans. The majority of Facebook users “like” a page to obtain a discount
See how 10 smart marketers used the Facebook strategies above to double their email list by clicking here. I’ll also show you how I used Facebook to grow my email leveraging organic engagement. Click here to view the case studies.
Even though growing your Facebook likes is important don’t forget to continue to grow both your email subscriber list and Twitter followers. Different users have different social network channels of choice and you need to be everywhere. “Synergize” multiple channels don’t “Monopolise”
How have you increased your Facebook page “likes”?
Image by owenwbrown