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  • http://blog.esimplestudios.com Gabriele Maidecchi

    My personal view on this is that a fan is worth absolutely zero to a company.
    A fan is just a person pressing a “Like” button. What’s valuable is the process that brings him to press it in first place, and especially what happens AFTER.
    Too many times businesses push all they can in order to get a Like, and then they do nothing after that.
    Fans are merely people up to listen to you. If you don’t tell them anything, they are just a number. If you tell them the wrong thing, they might even work against you.

  • http://www.ellipsisdive.com James

    Well the question is same as how much is a banner ad worth and so on… We have been using facebook fans to spread promotions, etc. and it really has been working quite well… If you are hosting a webinar, throw it out on your fans… they see it; their friends see it… and the news spreads… It’s really quite easy way to spread any kind of viral information…

    I consider facebook as more of a platform to easily spread news, but twitter does the same thing… and perhaps in a better way because it’s focused on small messages and no other fancy stuff around it…

  • http://coloradohomesecurity.net/ colorado security

    Great job here. I really enjoyed what you had to say. Keep going because you definitely bring a new voice to this subject. Not many people would say what you’ve said and still make it interesting. Well, at least I’m interested.

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  • http://twitter.com/Diditdirect Bob Wydra

    I second the “great job here”, I am very happy I found your blog and the information that you put out there!

    Bob Wydra
    DiditDirect

  • http://twitter.com/sam1meta samuel a villegas

    Jeff, You really create Value Content in #SM. Keep Going…. Cheers, Samuel Villegas @sam1met:twitter a

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  • metromarks

    I tend to agree with Gabriele Maidecchi “A fan is just a person pressing a “Like” button. What’s valuable is the
    process that brings him to press it in first place, and especially what
    happens AFTER.
    Too many times businesses push all they can in order to get a Like, and then they do nothing after that.
    Fans
    are merely people up to listen to you. If you don’t tell them anything,
    they are just a number. If you tell them the wrong thing, they might
    even work against you.”

  • http://twitter.com/karyrafizadeh kary rafizadeh

    I never feel like I’m worth very much as a “fan.” I keep expecting companies to do more for their fans in terms of special offers and promotions, but I never seem to get any special treatment for the fan status! And, yes, I’m probably still stewing that since I became a fan of Dreaming Tree Wines (very good, btw) and they didn’t think send me a whole case to my front door! (ok, discount would have been ok)

  • http://twitter.com/rodonnell Rob O’Donnell

    Thanks for posting this.

    There’s no doubt in my mind that fans hold real value, in an intuitive sense as well as an ROI sense. “Proving” it out is tricky, of course. Much of my confidence in the community comes from the anecdotal information…”I just tried your product…”, “where can I buy your product…”, “I didn’t realize that you also made….”, “I’m going to recommend…”. Directional information that strongly implies intent to purchase.

    I believe that a strong majority on non-purchasing “likers” begin to purchase and that many existing customers begin to purchase more after liking.

    Setting all of that aside, the true dialog and learning that can be had with one’s consumers is priceless. Thanks.

  • http://twitter.com/shaynbaron Shayn Baron

    Not all likes are created equal. I think Facebook fans are priceless. The real value resides in the engagement, and the way you make them feel when they visit your page.