How To Create And Promote Your YouTube Video In 8 Simple Steps

YouTube is serving up more than 200 million videos daily to smartphones and other internet linked mobile devices according to a recent news announcement.

How To Create And Promote Your YouTube Video In 8 Simple Steps

YouTube is a great way to introduce your company to your market, entertain and interview people in your industry amongst many other uses which are only limited by your imagination.

What is great about online video?

  1. Viewed worldwide
  2. It can train and inform people while you sleep 24/7
  3. Viewed while on the go from an Apple iPhone or iPad
  4. It has the potential to go viral

It is not hard to do but because a lot of people are not familiar with YouTube and are not comfortable due to their “fear of the unknown”.

This fear prevents us doing many things, so to get ahead in life we often have to overcome our fears to take ourselves and our companies to the next level.

Here are the 8 essential steps to start promoting yourself on YouTube

1. Video Camera – this can even be a video on your smart phone, your webcam or a video camcorder. I have used a simple high definition flip cam that costs only a couple of hundred dollars to record some of my videos. Also I prefer to use a tripod and you can buy them  starting from $50.

2. Prepare A Simple Script

This where you prepare a simple script with major points to prompt you using your text entry as a guide and just cover the main points and try and  keep it to 2-3 minutes if possible. (Interviews are quite often longer at 5-10 minutes)

3. Rehearse – this will help you with your presentation and also ensure you don’t go too long and will reveal some things you may need to fine tune in your presentation (like”ums” and “aahs”)

4. Record & Present – remember to have some fun

5. Create a YouTube account

Creating an account is as simple as just filling in a form on YouTube as displayed below and then verifying your email address after creating a password. The you are ready to upload.

Here is the link to start creating your own corporate or personal account.

YouTube Creating an Account

6. Upload Your Video to YouTube

Once you have created your account

  1. Connect your video camera to your laptop or desktop and upload the file to your computer.
  2. Click on the Yellow upload button which will prompt you to select your video file from your computer you have just transferred over from the camera and then the process of uploading that file from your computer to YouTube will commence

Note: High Definition video files of 15 minutes will take you up to several hours depending on the speed  of of  your ADSL/Broadband link so don’t expect it to be done in a matter of a few minutes. YouTube now allows high definition videos of up to 15 minutes and 2 GB in siz.e

YouTube How To Upload

7. Optimize Your YouTube Channel

Once you have started to upload your video Google will prompt you to add information about your video and I would recommend that you do this at this stage rather than later as you may forget.

  • Headline / Title
  • Brief description
  • Tags (that means keywords that people might use to search for a video like yours
  • Add a URL that will link to your website or blog.

You will find this when you select “My Videos” under the name of your account in the top right corner and then select “edit” from the video you are optimizing to add the core elements I have listed above.

Notes: Make your headline / title compelling and enticing to get people to watch the video and also add a URL linking to your website (or a link of your choice) at the beginning or end of the video description, followed by a sentence or two about your video. You want to be linking people to your other web site properties.

YouTube How To Optimize

Click here if you want to view a video interview I recently uploaded as displayed above.

8. Promote Your Video

Promote your video the same way you would any piece of great content including

  • Embed the video in a blog post.
  • Tweet a link to that blog post on Twitter.
  • Embed a YouTube video on your Facebook Page.
  • Embed it in your website if you have one.
  • You can automatically post an update to Facebook or Twitter and other Social media channels when you enable this feature on YouTube (see the bottom of the image in section 6 showing the  “AutoShare” feature)

Note: If you are using YouTube to host your video, slowly people will subscribe to your channel as you create more content. With a large subscriber base, you will get more views on your videos.

For more information on how to use Twitter to promote your video check out “Twitter Tip: How To Get Targeted Niche Followers

So I would encourage you to use YouTube for your personal or corporate brand to start educating,informing and maybe even entertaining 24 hours a day globally while you are sleeping.

So are you using YouTube? I Look forward to hearing your experiences with online video.


  • Julian

    Thanks for the article, Jeff, I’m sure the YouTube newbies will really appreciate and benefit from it! Do you have any blog posts or websites you would recommend for building out your YouTube channel? I think too often people forget that YouTube, besides being a video hosting site and search engine, is also a social network and should be treated as such. Which means that you should focus on making relevant and useful connections, same as you would on Twitter or FB. Any articles you can point out or reference would be much appreciated!

  • Nacho

    Good post, thank you.

  • Phil Begnett

    good advice, but would have been better in a video format! :)

  • madeline gutierrez

    Hi there!

    I am extremely interested in using Youtube & Slideshare presentations to boast visibility during Google searches.

    Have any ideas on that?  My youtube?

    And check out a Slideshare I implant a youtube video in – so I wind up with movement and SOUND

    I liked creating something fun AND informative like my retro piece

    I am shooting to come up on page one on the search for Persuasive Presentations.  Now – this is a brand new project – no website up even.

    Wondering if you know more sites that will take the Youtube URL to share? (Vodpod is one…)
    And what about Slideshare? And of those?

    I have started a Group on LInkedin called “Persuasive Presentations” – I invite anyone who is interested in the mediums to join.


    Someone I know is doing something with Craigslist to get on page one of his searches I believe – but he’s not telling how…

  • Loydzxm

    We built a tool to simplify the promotion step – the tool promotes everyone fairly so you don’t need to be popular (already) to get noticed.
    Check out & have fun promoting!

  • toms

    Not your best Jeff. How to create and promote a Youtube video… Well, follow the on-screen Youtube instructions then tell your friends about it. Yeah I kind of figured that already!

  • toms

    Not your best Jeff. How to create and promote a Youtube video… Well, follow the on-screen Youtube instructions then tell your friends about it. Yeah I kind of figured that already!

  • Matthew Adams

    Thanks for this, Jeff!  Have been inspired to create youtube vids to promote my Touch Rugby tournament in Wales.  Posted on my website, Facebook and blog !!!

  • Tom Meanda

    Check this out…, and by the way, inspirational. 

  • Dixon007

    Local Production company trying to get started, please check out and share….

  • Rachel Daily

    Watch Coca-Cola Girl – on YouTube!

  • FanaticTV MY best lap in SuperStar Racing GP – a free game

  • My video games
  • My video games
  • Shaji Philip


  • Mark A. Evertz

    Easy peasy. Thanks buddy. Keep the how-to stuff coming! Cheers, ^ME

  • cat mario online

    Great article! I just wanted to say this post is right on the money.
    Apps are difficult to market, and games specifically have there own
    challenges. Video is definitely one of the best tools to get started
    with, and search engines love video. Most apps need explanation with a
    voice over, but most games dont, so you really need to present the game
    play in an enticing way and keep it short. You can make one yourself
    easily with your developer tool and a decent screen recorder. It takes
    some time but its well worth it. You could also just pay somebody to do
    it. I personally have used blue fortress media to make mine, but I know
    there are other good ones like appvj, wyzowl, and demo fuck. Either way
    good luck to you! And once again great article.
    catmario online

  • November Gyal

    downdrops is a good site to promote your YouTube videos