The principles for spreading your content and your brand message have not changed whether it is on Twitter, Facebook or email.
On Twitter one of the the unwritten rules that is still part of the culture is that if you follow someone they will follow you back. This is not a hard and fast rule but it is still embedded in the social media culture.
There are many people out there using Twitter for an infinite variety of reasons and sharing a wide collection of topics ranging from business, social media, to cooking, dancing and technology.
Having Twitter followers that share your interest and passion for the niche you are in is important in creating community and promoting your content and driving traffic.
I have used Twitter directories in the past including Twellow.com that lists people in categories that you can follow but I have found it to be rather slow and a bit flaky.
The most common way to find and add people with the same interests as you, is to find a popular tweeple within your area of interest, say “Mashable” or “Techcrunch” for technology news, and add people who follow these known users.
One tool that I have found to be effective recently is Tweepi.com which allows you to follow other people’s followers but within the rules that Twitter lays down in its terms and conditions.This tool attempts to help you filter these people with numbers in a table – based on their activity and sociability. It is currently a test tool but from my testing of it appears to be very stable.You just enter the name of a thought leader or popular person in your industry and it will list their followers that you can follow and start to build a Twitter follower base that will be congruent with your industry niche and suitable to your particular topic.
In the example below I have used the top thought leader in social media Chris Brogans Twitter user name (ChrisBrogan) as an example of how it can be used in my niche
You can select Twitter users to follow using preset targets such as
- Active users
- Higher reach or influence
- Twitterers who discuss much
- Higher followers to following ratio
So try it out and follow some of the followers of the personalities and thought leaders in your industry and see what happens.
You may add a few more Twitter followers that are interested in your tweets, blog, website or Facebook that never knew you existed.
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