F-Commerce: 10 Tips For A Successful Facebook Store

F-Commerce is a word you will hear more of over the next few months as Facebook commerce or online stores embedded within Facebook become popular and widespread.

F-Commerce10 Tips For A Successful Facebook Store

F-Commerce will become another online channel for businesses to sell products and services with all the marketing power that Facebook provides.

Facebook’s ecosystem evolution is naturally extending to online shopping where you can buy your favorite brands products and services while using Facebook. As outlined in a previous article F-Commerce: Is Facebook The New Shop of the Future? the revolution has commenced whether you have noticed it or not.

Pampers Facebook Shop is integrated into it’s Facebook fan page using Amazon’s web store which keeps you within the Facebook environment right up until checkout where you are then taken offsite to Amazon’s shopping cart system, breaking the Facebook experience.

FCommerce store Pampers Facebook store

Why Set up a Shop In Facebook?

Well here are the compelling facts and figures if you haven’t already heard them before

  • 600 million users
  • Average of 130 friends each to share your latest shopping experiences especially how much you have saved
  • 14 minutes per day on-site (the average total time on Facebook now exceeds Google)
  • 40% of people use social networking sites when shopping online
  • 68% of fans visit retailer pages to keep up to date with sales and promotions
  • Fans are 41% more likely to recommend a product
  • For some businesses 20% of sales are through their Facebook store
  • Cart values are 7-10% higher via Facebook
  • The number of transactions in Facebook stores is increasing 10% per month

If you have all these advantages then it is only natural that F-Commerce is set to transform retail.

So what would a great F-Commerce store application(s) require to make it a success?

10  Tips For A Successful Facebook Store

  1. Choose a shop application that is easy to set-up and you can customize your Facebook shop store
  2. Tell your customers where to find your store and how it works
  3. Import your email into your promotions app
  4. Actively promote your products, promotions and discounts using email, Twitter and Facebook
  5. Use great high definition photos and images
  6. Use your wall like it’s your shop window
  7. Reward your fans with exclusive discounts and promotions
  8. You stay within the Facebook ecosystem from  product browsing to checkout
  9. You can measure with inbuilt analytics and tools but also be able to add Google analytics and Facebook Insights to your toolkit analytics tools.
  10. You don’t have to be computer programmer so you can make your own changes quickly and efficiently to your design and F-Commerce landing page

These will all be available with a new Facebook Fan Page Toolkit soon to be announced that will provide 3 Facebook apps that allow you to set up and run your Facebook store without having to know programming or computer coding.

Fanpage App:

  • Design and set up your Fanpage Facebook store front window without being a programmer or designer

Promotion App:

  • Promote your store by allowing importing of emails and integrating Twitter and Facebook messaging to take full advantage of Facebook and social media’s marketing leverage.

F-Commerce App:

  • Setup your store with products and images with many features and functions including inbuilt analytics, which will assist you in making changes to your marketing tactics so that you can improve your stores performance

Here is a sample screen shot of what is coming.

F-Commerce Facebook Fanpage Toolkit Online Shop

Is that something that might excite you?

I will keep you posted with this total “Facebook Fanpage Toolkit”  being launched and available in the next few weeks for you to set up your own F-Commerce store on Facebook.

This will be game changer for small to medium businesses that want to set up a shop online but thought it was too hard.

What do you think? Could you use this for your business?

More Reading:

Comments

  • Dupas Colas

    Hie !Great post thanks for it ! the stats you gave are really interesting, can you tell me where you find them ? Thanks a lot !
    Colas

  • http://twitter.com/Nixie Nicole Perri

    Jeff. You should check out http://www.facebook.com/diapers.com and http://www.facebook.com/soapdotcom. Both have shopping experiences that don’t remove the user from Facebook.

    • http://jeffbullas.com Jeff Bullas

      Thanks for those links Nicole I will check them out

  • http://profiles.google.com/fernades40 fernades jacob

    Nice and really informative article. Really interesting for readers. So can I make a Facebook selling application in simple methods???

  • http://twitter.com/GilaGideon Gila Gideon

    Worth mentioning is ZIBABA http://bit.ly/zibabastore a Facebook Preferred Developer Consultant. The company brings a complete eCommerce solution with a comprehensive set of analytic tools that not all apps has as you wrote. Regards. Gila

  • http://www.adodis.com/ECommerce-Solution.php ECommerce Solution

    I have learn’t how to add store in Facebook, creating store on facebook helps in bring more visitors to the website. Most of the ecommerce website owners will not be aware of this i guess ?

  • http://stunningsocialshop.com/ Jack Smith

    Great article. f-commerce is extremely powerful, considering the amount of people that are on facebook these days. Leveraging the traffic that goes through facebook is crucial for any business in my opinion. Check out these guys for facebook commerce: http://www.stunningsocialshop.com

  • http://twitter.com/DonicS Daniyar Salikhov

    IMHO, wider acceptance of F-commerce apps will largely depend on how affordable they are for small business owners. Flexible pricing strategies would be a winner.

  • Rubero127

    Hello people! just in case that you are interested, I am using  this Swedish company

    http://www.mysellr.com 

    as my Facebook store, one thing that I like a lot about it, it’s the control panel. It is really easy to use, and for people like me with not that much computer skills this product is “Dumb proof”. It shows you analytics of how your store is doing, the people that visit it and many others. Beside they also provide the “Welcome pages” you know instead of lading to the fanpage’s wall, you land in a nice Welcome desing. Sorry to write a lot but Im in love with this thing 😀

    This is how it looks in my store :) have a great day everybody

  • Rubero127

    Hello people! just in case that you are interested, I am using  this Swedish company

    http://www.mysellr.com 

    as my Facebook store, one thing that I like a lot about it, it’s the control panel. It is really easy to use, and for people like me with not that much computer skills this product is “Dumb proof”. It shows you analytics of how your store is doing, the people that visit it and many others. Beside they also provide the “Welcome pages” you know instead of lading to the fanpage’s wall, you land in a nice Welcome desing. Sorry to write a lot but Im in love with this thing 😀

    This is how it looks in my store :) have a great day everybody

  • Rubero127

    Hello people! just in case that you are interested, I am using  this Swedish company

    http://www.mysellr.com 

    as my Facebook store, one thing that I like a lot about it, it’s the control panel. It is really easy to use, and for people like me with not that much computer skills this product is “Dumb proof”. It shows you analytics of how your store is doing, the people that visit it and many others. Beside they also provide the “Welcome pages” you know instead of lading to the fanpage’s wall, you land in a nice Welcome desing. Sorry to write a lot but Im in love with this thing 😀

    This is how it looks in my store :) have a great day everybody

  • Mark Paterson

    Great article, f-commerce is becoming more and more prevalent in the UK, we have a slightly different slant on it at Social Innovations. We feel personalisation of content gives the user real value in visiting an f-commerce store, we are now also starting to work with some big names. More can be found at http://www.socialinnovations.co.uk

  • http://twitter.com/FreshWP_Themes Wordpress Themes

    Good post.
    We have had our F-Commerce store up for a few days now and we love it.
    We use Ecwid on our WordPress themes and Ecwid has a Facebook connection for quick and easy integration.

  • http://www.joomla-developers.com/ pavanraj

    You gave great tips about Facebook Store. Thanks for sharing great article.