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  • http://www.constructionmarketinguk.co.uk Peter L Masters MCIM

    A very good post Jeff, thanks as always! Facebook certainly seems to be making the effort to stay topical & stay the name on everyones lips. I did a little PR via Facebook recently and the results were staggering. Various business sectors are now learning that Social Media really is a golden idea, my concern is that they don’t try and use their traditional tactics, because they just won’t work. People like permission marketing, that’s one of the attractions of Social Media, choice and the ability to make informed decisions. The corporations might blow it by taking the wrong approach and then blaming their bad response on Social Media, rather than realizing that to get the best out of Social Media, they’ve got to change their business dynamic. Interesting times!!

  • http://twitter.com/realestateHants Larry Matthews

    Great information. Interesting enough I follow you on twitter and that’s how I got to read your informative blog.

  • http://twitter.com/realestateHants Larry Matthews

    Hey great information. Thanks

  • http://www.kelie.com Keli

    Do you see *Likes* as the *new* PR? Not that I ever put much stock into PR (link builders sure do it seems!) I’ve read a few articles regarding the *new PR*. what’s your take?

  • Scottpaul2

    This is good info. I am trying to find out a way to use an ipad kiosk like these http://www.ipadenclosures.com and an app or point of sale software that allows users to share their purchase right when they buy it in the store, or even buy it over this kiosk. Any ideas?

  • http://blog.esimplestudios.com Gabriele Maidecchi

    The big mistake lots of people do is considering a “Like” granted money no matter what.
    If you don’t have a solid way to monetize that, like in the example you provide, there’s not much point in integrating Facebook in your business, unless you’re looking for something else apart direct income from it.

    • jeffbullas

      Thanks for the comment. For some groups it is about influence and spreading their content so the the “like” in the end is monetized. In this case study it has just been very well tracked due to the nature of their business

  • http://twitter.com/GaryAwesome Gary Peeples

    Jeff, it’s funny you post this, just yesterday I noticed hip-hop star Lil Wayne got over 17,000 likes for simply posting the word “what” followed by a question mark in his status. It was fantastic. Not trying to plug anything, but I have a screen grab on my blog if you want to see it: http://bit.ly/h5kRiR

    • jeffbullas

      It sounds like he was messing with his fans which makes it real and also “Fun”

  • http://www.solomonturner.com Sturner

    Thanks. Very interesting. Good research.

    • jeffbullas

      Thanks for your comment and I intend to keep you posted on other FB case studies

  • Jan

    We’re seeing and using a lot more FB pages in the medical industry and it’s building their brands and credibility in the market. Patients are reaching out, customers are engaging, connections are growing.
    Great post. Thanks for sharing

    • jeffbullas

      Facebook is still more effective for B2C but it certainly is not to be ignored for a B2b business for engaging and spreading its influence and brand

  • http://www.gigastence.ie/ Anthony Phillips

    Liking what you do, sharing old and new techniques. Keep it up, not everyone is a guru and we all have to start somwhere. Credit to you and those who take the time to help all and not just the elite.

    • http://jeffbullas.com Jeff Bullas

      Thanks for your comment Anthony. I hope to keep providing content that informs, educates and maybe entertains :)

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  • http://twitter.com/StoneSculptorJN The Stone Sculptor

    Regarding the respective “reach” of these two giants… facebook has 600 million users and twitter has 250 million, but, it is even more lop-sided when you consider the number of users that are active on a daily basis. I believe that I read a few weeks go that it is around 300 million verses 40 million.

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  • http://www.facebook.com/people/Machimanda-Appaiah-Deviah/543665139 Machimanda Appaiah Deviah

    Very interesting. Thanks for providing consistently relevant information and advice for the benefit of start-ups such as ours. I have linked to this article from our website http://www.sprysocial.com. Thanks.

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  • Mahendra Varma

    Good article Jeff, I agree with you that sharing on Facebook is worth than twitter, as it is having more options to promote an event in Facebook, thanks for sharing the information.

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  • Amanda McKee

    Very good and valid points. I recently read and article that covered “buying” likes/follows/etc. What it boiled down to is that the quality of your interactions (people sharing/commenting on your fb posts, or retweeting/replying/favoriting your tweet) are by far more valuable than just a flat statistic like someone liking a page or following your twitter account.

  • eltasweeq

    i think twitter for busniess in midle east is the best


  • http://www.eltasweeq.net/ التسويق دوت نت

    thank you for this tobic but i dont know why people feel that like mean money

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  • التسويق

    thank you for this topic
    but i think you must detect your ROI from this likes