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  • http://roezer.com/LostBlog Roezer

    I changed my profile into a page because I only use facebook for networking with bloggers and got sick of people adding me as a friend to read their updates about how sad their life really is you know old school mates and all those kind of people.So I created a profile based around blogging only seems to work better.

    • Bob D.

      Roezer did you have a vanity/custom URL username on the fb profile you migrated into a page? If so, did the username transfer to the page?

      • http://roezer.com/LostBlog Roezer

        Sorry It took some time to get back. I used my blogging name Roezer and the custom url stayed the same

  • Brainads

    What about : making a profile for your company is not allowed you have to use a page. Facebook can delete your profile otherwise without any warning that’s a real big con right?

  • http://www.robertpickstone.com Robert Pickstone

    “I strongly believe businesses must take this decision solely based on their requirements.”

    I don’t even think it is a choice. Facebook states that “profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.”

    http://www.facebook.com/help/?page=904

    Facebook has already suspended profiles that are being used as businesses.

    If you are a business, it is a matter of ‘when’ you switch and not ‘if’. The longer you leave it, the higher the risk.

    • http://twitter.com/HelloBenTeoh Ben Teoh

      Absolutely correct. Businesses and organisations using personal profiles for their Facebook presence *must* migrate, or else they risk losing everything.

  • vanegm

    I don’t really know what’s the stats of people that work on this about FB, but I hate a company that doesn’t bring any support (try to contact them), change the rules when they wish and doesn’t give us any guarantee about our material.

    I work with FB because I have too, and the results for companys are ok, but I don’t trust them.

  • http://twitter.com/VSKWebMarketing Web Marketing

    I have to say that I don’t agree with some of the cons mentioned in this article. One reason is that some of these are far outweighed by the pros. Another reason is that profiles lack many of the features available to businesses with fan pages.

    To start, I don’t feel that you lose the personal touch at all by migrating from a profile to a fan page. The “personal touch” to me is more about how you talk to your audience, not whether a network considers them “friends” or “fans.” In truth, because you’re a business I doubt whether all of the friends one might gain from having a profile instead of a page were truly friends to begin with. That being said, there may never have been much of a personal touch in the first place. That doesn’t mean you can’t have it, it just means that for some it was likely not there and therefore migrating to a fan page shouldn’t upset too many things.

    I’m not sure what profile data you’re referring to that might be lost, but the information anyone enters into their profile can easily be backed up. Not to mention, you gain insight tracking, metrics and other benefits from fan pages that you would likely never have had with the profile.

    As far as the chat function…I have yet to hear of a business who has benefited from this out of all of the clients we’ve helped in the past or networking functions we’ve been to. While it may be nice to initiate a conversation with a “friend” we have to remember that because we’re businesses and not individuals that these people know well (unless you have real life friends who have become your fans), they are likely not present on Facebook to have that kind of interaction. I’m not saying this is true of all customers who might become friends. But as a business that doesn’t have a truly solid relationship with someone you’re more likely to bother them by initiating chat than their other friends. Not to mention, the FB chat feature isn’t robust enough to handle a lot of the live chat type needs that a business would have. I’d save the chat feature for your actual website or blog, where you can better monitor your conversations, save them, get important stats and integration with other popular & important business services.

    Last, fan pages can also have vanity urls. Not only are there several apps that provide this ability, but Facebook itself allows this feature for pages that have 30+ fans (unless this has changed recently).

    And again, there are far more features & benefits to fan pages for businesses than there are to profiles. I don’t think it wise for businesses in this day and age to continue using personal-type profiles for their business promotion needs on Facebook. Not only would you cheat yourself out of cool & specifically business-oriented features, but the more it refines its business services Facebook may start to close shop on profiles that aren’t actual people. It’s been doing this all along, but who’s to say they wouldn’t start putting in additional effort once they have their business services where they want them? I’d much rather migrate myself than be forced to migrate (or worse, be shut down altogether).

  • Anonymous

    Michael,

    Just would like to add to your thought “and the vanity url is a pain in the back side.”

    Not only is it a pain in the back side, it potentially is a Facebook Fan Page threatening move. I’m speaking to the issue of conversion, but to the vanity shortening itself. When we shortened our vanity about a month ago suddenly for long stretches of time both our fans and our admins could not get to the profile page. There is no way to actually get help or answer from Facebook on this, so you are basically left floating at sea, hoping it clears up. I’m sure that this is extremely rare, but actually I have found at least 2 others who have had the same problem for at least month.

    Our page: http://www.facebook.com/TonnerDirect (my client’s: you may see it, you may not). I’m saying this here because it really isn’t being talked about at all, and it can be a serious problem.

    The best, Kevin

  • Harvey Gardner

    What are your suggestions if you want to maintain both a Facebook profile and a  fan page?

  • Malabar

    I have built 2 fanpages…both been wipe out by fb. Why? because FB is loosing revenues on ads?

  • http://www.facebook.com/kuan.yinwan Kuan Yin-wan

    Awesome list! I think another great tip is when you connect with people, don’t just add them or follow them, but actually be personable.

    social media management

  • http://www.facebook.com/kuan.yinwan Kuan Yin-wan

    Awesome list! I think another great tip is when you connect with people, don’t just add them or follow them, but actually be personable.

    social media management

  • http://www.facebook.com/kuan.yinwan Kuan Yin-wan

    Awesome list! I think another great tip is when you connect with people, don’t just add them or follow them, but actually be personable.

    social media management

  • http://www.facebook.com/kuan.yinwan Kuan Yin-wan

    Awesome list! I think another great tip is when you connect with people, don’t just add them or follow them, but actually be personable.

    social media management

  • http://www.facebook.com/kuan.yinwan Kuan Yin-wan

    Awesome list! I think another great tip is when you connect with people, don’t just add them or follow them, but actually be personable.

    social media management

  • Matt Markiewicz

    I am having the same issue with a car dealership I work for. We converted our personal profile to a business page and we lost all our friends. We did a backup of all our information, which included our friends list, but there is no way to message individuals as a business, so we are at a loss of what to do. if you find a solution, please shoot me an @reply (@MattMarkiewicz)

  • http://www.kidsscootersuk.co.uk Kat

    We are just looking at creating a fan page and I must say, there is a lot of conflicting information on the web, especially how to build them – that would be a great post.  Thanks for the pros and cons list.  It has helped.  Kat at kids scooters

  • http://pulse.yahoo.com/_C76LH7KNJV4MFPLC5N6DYEUCM4 Ram

    I like to keep one or two accounts and spread them in different niches.

    Thanks

     

     

     

     

     
    SEO Services Providence, RI

  • http://improvememory-reviewpros.com Rickie

    I have always avoiding doing business on Facebook. I find it very confusing – there’s groups, fan pages, business pages. It makes my head spin. Anyway, this post made it a little more clear. I guess I’ll have to stop procrastinating and, as Nike say, “Just do it!:

  • http://www.marketingmonger.com Jadewarrior_0627

    I wonder how the new facebook changes will affect this strategy?

  • Anonymous

    OK I agree this has Pros and Cons but if you are going to start a business facebook page you
    should start a new account for that, I did that already I did separate my accounts and invited friends from my personal account to join my business page
    Facebook Business Page

  • http://twitter.com/brianfediuk Brian Fediuk

    It’s dependent on your business entirely. I make web sites on the side and run my website as an extension of my interests, work, and blogging, but I don’t see the extreme benefits of using Facebook for my work. My site is http://www.brianfediuk.com incase anyone wants to see what I mean.
    I would agree 100% that adding a facebook page is great for businesses that sell goods where people need to be reminded of their existence to attract some business. For example, a privately owned shoe store would be great if they updated their products on Facebook all the time.

  • http://twitter.com/brianfediuk Brian Fediuk

    It’s dependent on your business entirely. I make web sites on the side and run my website as an extension of my interests, work, and blogging, but I don’t see the extreme benefits of using Facebook for my work. My site is http://www.brianfediuk.com incase anyone wants to see what I mean.
    I would agree 100% that adding a facebook page is great for businesses that sell goods where people need to be reminded of their existence to attract some business. For example, a privately owned shoe store would be great if they updated their products on Facebook all the time.

  • http://www.dkssystems.com Courtney

    I think that business pages allow for better consumer-brand interaction. For example, it’s much easier to ‘like’ a page, then ‘add to friends.’ I think the time lapse after ‘adding as a friend’ kills excitement and immediate engagement.

    Also, I don’t know many consumers that would want to ‘chat’ with a brand. I know I would be kind of irritated if a brand used the chat feature with me to start conversation. Having conversations on the page’s wall is equally as effective, IMO.

    If your transitions from a Facebook profile to a page, then all your friends will automatically be converted, so having ‘ no friends ‘ isn’t really a con- because if you have no friends after the conversion you must not have had any to begin with. 

    Is there anything that says once you convert from a profile to a page that administrators can’t change their vanity URL? I’m a little skeptical on this. I think that they would be able to, as you can change it once. This is a little generalization, but if a business set up a profile instead of a page, then chances are they haven’t even created a vanity URL, so once they switch they can claim one.

  • http://www.globalebusinessdeve.com vikesh Pithadiya

    Well,,, I am thinking of creating a business profile on Facebook and these were some nice tips for that but if anybody could explain it in detail,,would be fine.

  • http://lastlonginbed.com Andy Carlson

    Well this certainly helped me make my decision on which way to go. I was about to develop a regular Facebook profile and put some Fan pages attached to it for my business. I now see that I could eventually get banned for doing it this way. I’ll now be starting with a business account and then I’ll build out my Fan Pages, I don’t want any problems later on down the road. Glad I rad this article, thanks for the tip.  

    Best Wishes,

    Andy Carlson
    How to Last Longer in Bed For Men

  • http://twitter.com/YosefMor Yosi Mor

    It’s my understanding that FB fan pages can have more than one associated admin profile. So, even if created by a friendless business profile, a fan page can also have a “featured page owner” representing a real person, without violating official policy.

  • Natascha Thomson

    Great blog. What do you mean by you can’t chat?

  • Natascha Thomson

    Great blog. What do you mean by you can’t chat?

  • Online William

    Great article but why not just start a new business page
    link it to your personal page info or favorites or whatever
    if you like?
    ———-
    Keeping business business – is good
    Keeping friends & family friends & family – is good
    —-
    You can do both
    Starting from scratch with each business niche you want to share in
    is brilliant
    Happy Holidays

  • http://backpain-treatment.net/ Jack Woo

    I will leave my facebook profile for the personal touch. Business is on a different level and for different audience and as such should be more business-centric and professional.

  • Yajagoff

    Our Facebook page supports our blog.  The page was originally set up as a fake name as an INDIVIDUAL PAGE.  In order to complay with the rules, we changed to a FAN PAGE… PAINFUL at first…. we were used HUGE direct interaction with our FRIENDS.  It has been quite the learing curve trying to figure out how to make the page interactive.. we no longer can wish individuals happy birthday or comment on their wall.. but, on the other hand, with a few plug ins and some grass roots attention to the page, we are growing again. painful.. painful.. but not so bad now… FB does need to allow interaction with FAN pages though… that’s the whole idea behind SOCIAL media!!!!

  • http://www.globalebusinessdeve.com/ seo expert india

    That was amazing to read on,, i hope will get some more to read,,,

  • Drewster

    If you have a profile up and its not a fan page, and you can interact with people easily, that’s all that matters. I tried to switch, and become a legit fan page ( which they only make you do once you hit 5,000 friends) and I lost my vanity URL, which is one of the main reasons I wanted to switch in the first place, because I wanted to take my URL and make it easier for more people to find us. I applied for a reversal, lets hope they agree to do it or I’ll be stuck in no man’s land with my page, just like before. My advice, just keep your personal profile going and start a fan page on the side and promote that vanity URL to the audience you’ve already built, which is probably a lot of your friends and family whom you don’t want to turn into “fans” or “likes”, anyway. Profile to Fan page switch- two thumbs way down.