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  • http://uber.la jmacofearth

    Another great post Jeff. I really like the pool party metaphor.

    You can talk insurance with your friends after inviting them to your pool party.
    You can talk insurance with other’s friends when being invited to someone else’s pool party.
    You might be approached by other insurance sales men at either pool party.
    The host might’ve set up the pool party to promote a line of pool toys or pool chemicals.
    Everyone at the pool party is a potential customer.
    Most people at the pool party are not interested in your life insurance pitch, they are there for the hotdogs and beer.
    @jmacofearth:disqus www.uber.la

  • http://www.facebook.com/tomspano Tom Spano

    Great stuff Jeff,
    1. Know your audience.
    2. Engage your audience.
    3. Have conversations with your audience.
    I wouldn’t invite an insurance salesman to my pool party if they were going to talk business anyway! haha

  • http://netvani.com Anne Patrick

    Hi Jeff! This another post from you is great indeed (just like your previous posts I’ve read so far). I agree with you that those millions of members of Facebook and Twitter can not be turned as customers. Before I started social media marketing that is my point of view. I though I could have those millions of readers of my blog site. Haha! And as I read other blogs and articles I was being awaken to the reality that I should work on still with the SEO and other tools to attract people. Thanks.

  • Arindam RoyChoudhury

    Hi Jeff,

    This is another excellent article. I am an Indian, working in China and your articles provide me with a lot of useful information. The consumer market in China maybe different from most parts of the world, but the principles of social are pretty much the same.

    Hopefully. I will get to hear you speak, someday, on social media.

  • http://www.facebook.com/elias.shams Elias Shams

    Social media is here to stay for good. Given vast variety
    of the existing channels to choose and stick with, it’s time for such a hot
    space to enter into a new category.There is a need for a portal to provide a quick and
    intelligent decision for both the consumer and the enterprise about their
    online connections. A Platform to Help us to Distinguish Our Quality vs.
    Quantity Friends, Fans, Followers, and Companies.Facebook, Twitter, LinkedIn, Youtube, Flickr and others
    have been doing a decent job of providing additional marketing exposure and
    even in some cases, additional revenue. However, as more and more social
    networking sites pop up, the task of picking the right channel getting more
    challenging.This reminds me of the early 90’s when WWW was adopted
    broadly by the general public. Every company rushed to have a presence, to the
    point it became literally impossible to find the right information on the Web.
    That’s when yahoo and google where born and helped us find the most relevant
    information by just typing simple keywords.Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace,
    Facebook, Twitter and countless others have turned everyday people into content
    producers, influencers and experts. We basically tripled down on the
    information overload How do you know which channels to select for deploying
    your social media strategy?That is why I built awesomize.me to accomplish such a
    mission – the portal to all your existing social media channels.EliasCEO & Founderhttp://awesomize.me

  • Anonymous

    I completely agree with the biggest myth. Facebook is a social platform, a digital watering hole if you will, however companies and brands are poised to set up soap boxes and broadcast their products and services to the masses, what happens then? They get ignored, so they broadcast louder. Social media is about being social.

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  • http://twitter.com/HumamAlMukhtar Humam AlMukhtar

    Great read. I totally agree about the SEO part

  • http://twitter.com/HumamAlMukhtar Humam AlMukhtar

    Great read. I totally agree about SEOs and social media.

  • http://pulse.yahoo.com/_YBBO33A6UR5DWFSAUEEKI4VO3M Varina Brown

    Definitely, I agree with the myths that you explained about the social media
    marketing.. These myths are present everywhere in this field and needs
    to be uprooted.. I appreciate your first step towards it..

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    Social media marketing process needs to be performed in a consistent base, else it will not turn up giving great outcomes in the later days. To obtain highest possible benefits from social press promotion the proper way to pull attention should be implemented. The other important process of social press promotion is upgrading profiles and getting users in a consistent base. These are the skilled areas of work to obtain highest possible outcomes.

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  • findingenvirons

    Getting the hang of online content can be learned by observing content online, and by examining the real-world, non-Boolean logic behind what’s posted. I believe you are gently objecting to poorly-directed content, but please remember occasionally not everyone has the same grasp of working content management. I admit I do not have an excellent handle on SEO, so I welcome your educated instruction that you have to engage interested people. I have seen info on the small percentage, of people, that content can only reach (its funnel). I understand in generalities the effectiveness of web searching and SEO values which you mention. True, I see “shoppers” going direct to sites, and being primarily interested in what you identify as targeted, meaningful information. I believe you are correct that content needs be: “This is useful.” Otherwise, why would people take an interest in it? Thank you.