How To Send A Power Tweet That Increases Engagement by 400%
The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.
It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.
On Twitter this hyperactivity continues with 1 billion tweets shared every week.
Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.
Are You a Hyper Active Social Media Participant?
One of these communities is Empire Avenue that is a marketplace where you can register and then people can buy shares in you, think of it as Wall street but you are investing in people not stocks and bonds. I have played at the fringes of this social network and I asked a friend of mine on Twitter recently, Neal Schaffer how he would describe this community and the answer I think sums it up perfectly
“A fringe community of hyper active social media participants”
Empire Avenue is growing and I will continue to play at the fringes and keep an eye on its activities because it keeps drawing me back.
But I digress, there is a Twitter tool that it is one of these secondary applications that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be “very” interested in!
How to Make Your Tweets Live Longer
Bloggers and marketers are always trying to harness the power of the hyperactive masses to share their ideas and content and find sharing nirvana where your tweets and links lives longer than 10- 20 seconds.
I was invited recently to participate in a Twitter application which is currently in Beta called Twylah.com that turns your “Tweets” into a landing page. This gives your tweet a longer life than a “normal” tweet.
This landing page which aggregates your Tweets is created very simply by setting up an account on Twylah.com in several easy steps.
You will notice in the screen shot below how your tweets appear on your Twylah account and are aggregated into one page based on your topics.
It takes my Twitter tweet topics and puts them into categories with links that provide another place Google and search engines will index. It turns Tweets into a website landing page that is organised and very enticing that includes images from your blog posts links that are included in your Tweet with a link. You can see it has created several topics that I tweet (and write about) including Social Media, Facebook, Twitter and Blogging.
The Power Tweet that Increases Engagement by More than 400%
They have added another feature recently that is called a “Power Tweet” where your one “Tweet” also creates its own custom dynamic landing page.
This landing page features your original tweet (whatever text you’ve shared, along with any linked content — video, image, or article excerpt) as well as all of your other related tweets.
Here I have “Power Tweeted” a post “25 Facebook Marketing Tips to Increase Sales” and it takes you to an excerpt of my post with tweets that are about the same topic which is Facebook. This provides the reader more Tweets on the topic that can entice them to click through to more of your content.
When it comes to Internet marketing, a good landing page is probably the single most important element of a successful campaign. Simply put, it’s the page you land on when you click a link.
A Power Tweet provides the optimal landing page experience for your followers – it automatically gives them more of what they want, when they want it.
Why Power Tweet?
Whereas the typical attention span of a viewer who has clicked on a link in a “regular” tweet is around 10-20 seconds, viewers who click on Power Tweet links spend 3-5 minutes (on average!) engaging with your original tweet and a larger portion of your Twitter content.
According to statistics of my “Power Tweets” my engagement is 4 minutes.
More time with your content = stronger engagement = more likelihood of following you or buying from you.
How do You Power Tweet?
You sign in to Twylah and click “Send Power Tweet” at the top right corner. You put in your headline with its associated link and you tweet, and the landing page and all links are created automatically.
For greatest impact, they recommend you use this feature for tweets on topics in your key area of interest and expertise — in other words, use a power tweet for topics you want to be known for.
I have been testing it and I have noticed that it is like having “Twitter on Steroids”.
Is this something that you could use?
To request an invite as it is in Beta currently go to Twylah.com
Image by aaipodpics
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