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  • http://www.gossipism.com.au Dexter Eugenio

    some great points by Nickolay

    a couple of things that have helped some of my clients in the past also include:

    *  social media profiles (especially facebook and twitter)
    *  forum subscriptions and posting

    i find youtube to be an excellent way to push down unwanted returns and even a google of my own business displays facebook links as the most prominent returns.

    thanks again.

  • Nickolaylamm

    Good tips Dexter.

    The same tips I mentioned can be used by people not only to
    protect their reputation, but to have a reputation in the first place. A Google
    search for many people reveals a simple Facebook page.

     

    If I’m
    an employer and see that a person has a website, a LinkedIn Profile, a Google+
    Page, and mentions in some online articles, that is an instant boost for their
    own personal brand.

  • http://www.freshnetworks.com/blog FreshNetworks

    Thanks for the post Nickolay, it really goes to show how there’s a real overlap between SEO and Social now, you can’t really treat them in isolation as the search engines are only going to add more social-based pages to their results.

    I wrote a post about how social can impact search, which coveres reputation management. Something that you might want to think about is preparing for spikes of traffic driven by word of mouth, and to be prepared for misspellings or misconceptions of your brand name from people who have only “heard” about you! http://www.freshnetworks.com/blog/2011/07/when-social-media-impacts-search-3-areas-to-think-about/

  • http://www.frozenlemons.com/our%20work.html company name suggestions

    These days you can bet your bottom dollar that most business transactions are preceeded by some sort of a search on one of the major search engines for your company name. If those results don’t show your company in a positive light, then you are likely losing business.

  • http://twitter.com/dorothybm dorothy

    Here’s some of our thoughts – 6 ‘i’deas that help brands stay safe http://www.blurgroup.com/blog/stay-safe-six-simple-ideas-to-protect-and-promote-your-brand-socially

  • http://twitter.com/dorothybm dorothy

    Here’s some of our thoughts – 6 ‘i’deas that help brands stay safe http://www.blurgroup.com/blog/stay-safe-six-simple-ideas-to-protect-and-promote-your-brand-socially

  • http://www.toysandlearning.co.uk/ Yunish

    This is a great article.The written skill i so good.I appreciate to this one

  • http://www.usemeplz.com Shared Search Files

    This is a good list of tips.

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  • http://www.facebook.com/scott.socialmedia.allen Scott Allen

    Simply put, social also needs SEO support. We work with clients frequently who have active social channels, but they’re still way down on page one, or even page two or three, below some of the negative stuff that kinda makes you scratch your head why it’s ranked. A two-year-old post that hasn’t had any comments on it in a year-and-a-half, on a PageRank 1 blog, with like 3 inbound links, simply shouldn’t rank for a company name ahead of the company’s official Facebook, Twitter, LinkedIn, etc., but very often it does.

    It’s fixable, but don’t believe what Google tells you about how to fix it — it won’t work. The whole “gray hat” approach continues to be necessary because Google simply gets it wrong way too often — their algorithm just really isn’t as great at putting the most relevant content to the top as they like to tell everyone it is. And they’re also not as effective at preventing gray hat techniques as they like to tell everyone they are.

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  • Brandshield

    Brand protection remains a priority either we are talking about a small or big brand. Lots of useful reputation management tips here, thank you for that.

  • Mccauta

    I did not know Wikipedia does not allow control of it is content..so it is imperative that you use whatever resources are available to protect your brand.

    If
    your company has had some negative publicity in the past, it may be
    best to avoid Wikipedia, which doesn’t offer control of its content.
    Read more at http://www.jeffbullas.com/2011/09/14/7-ways-to-protect-your-brands-online-reputation/#0J2fPTfMiRv4iOKC.99
    If
    your company has had some negative publicity in the past, it may be
    best to avoid Wikipedia, which doesn’t offer control of its content.
    Read more at http://www.jeffbullas.com/2011/09/14/7-ways-to-protect-your-brands-online-reputation/#0J2fPTfMiRv4iOKC.99