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10 Steps To Promote Brand “You” With Social Media

We live in one of the most exciting times in the world’s history where you can build a personal brand globally and faster than anyone has ever imagined. Most people are underestimating the reach and power of social media that has really only been available for barely 5 years.

Facebook marketing  is less than 2 years old and YouTube and Twitter have only been in existence for a few years.10 Steps To Promote Brand You With Social Media

The previous generation built their personal brands on television, radio, magazines and newspapers.

You now have the opportunity to build a personal brand utilizing the leverage and amplification of social media and blogs that can accelerate the process.

The potential of the web is still evolving and will continue to surprise us as it continues to grow and challenge established thinking and disrupt business models.

Employers and potential clients are now Googling your name to check you out before you even attend the first meeting and if they don’t find your presence online then you may be already behind in the race to secure that job or the new account.

So how can you be found online and spread brand “You” nationally and globally on the web?

10 Steps To Promote Brand “You” With Social Media

1. Identify your passion

Maybe you already are an expert in your industry and you are passionate about your area of expertise. If you aren’t, you need to identify what you can focus on so you can create and publish content relevant to your industry.

More reading:

How To Blog With Passion and Purpose

2. Get yourself a domain name in your name

If you can’t obtain it because it is already taken create another name that encapsulates what you are about. Gary Vaynerchuk created a video blog with the domain name tv.winelibrary.com to provide a platform to promote his passion about wine. There is no right or wrong about this but get started.

3. Start a blog using WordPress with your new domain name

Google loves blogs as they deliver new and unique content that keep Google’s search results relevant and recent.

More reading

105 Tips To Make Your Blog Rock

4. Write and publish unique content regularly

Choose your medium such as video, audio or the written word as some people can write, others are better on video and some can communicate their passion through speech. Video bloggers such as Gary Vaynerchuk transformed their business with a video blog.

More reading:

9 Secrets of A Successful Online Video Social Media Marketing Strategy

5. Create a Twitter account in your name

Twitter is a great marketing tool to communicate to a niche market ever invented. Open a Twitter account and secure your Twitter name today which is consistent with your blog domain name.

6. Engage, communicate and promote brand “You” on Twitter

Start following people on Twitter in your industry and  the Twitter etiquette of following back people who follow you allows you to connect, engage and then influence people in your target market.

More reading:

11 Twitter Essentials You Need To Pimp Your Blog

7. Create a Facebook “Page” with the same name and brand as your blog

Facebook with 600 million users provides a rich source of contacts to spread your content and get feedback and allow your message and brand to spread. Start a page today (not a personal profile)

More reading

How To Increase Your Facebook Page Fans By 1,000%

8. Create and optimize a LinkedIn account

LinkedIn with nearly 100 million professional members with an average income of $100,000 is a social media channel that will appear high in Google search results whenever anyone Google’s your name. On LinkedIn you can link to feeds from Twitter and your blog into your LinkedIn page that provides social proof of your expertise and authority

9. Publish content to other social media platforms

If you are a manager or a professional you no doubt will have PowerPoint presentations, upload these where appropriate onto Slideshare. Record videos of presentations or interviews and create a YouTube account  and upload those videos to YouTube. If you have great photos from events and seminars create an account and then upload the images to Flickr ( a social network photo and image repository). These social networking platforms appear high up in any Google search results when anyone searches your name.

More reading:

Google Becomes More Social And It’s Hurting Your Business

10. Make it easy for people to share and spread your content

On your blog make sure that you implement two features that allow people to share your content with 2 clicks. Install a Retweet and Facebook button that reduce the friction for anyone to spread your expertise to their Twitter or Facebook network with  a couple of clicks of the mouse.

More reading

How To Increase Your Blog Traffic By 55% With One Button

These are 10 key steps to start creating the brand “You” that will optimize opportunities and open doors that will surprise and amaze you. Go and have some fun with “Brand You” !!

Note: For another take on the importance of promoting yourself online and  taking control of your online brand here is a short video (approx 2 mins) from Fast Company that I found on Aaron Friedman’s Blog.

Image by Joe Pemberton

Jeffbullas's Blog


  • Yes – all excellent steps. But you forgot to say “enjoy it!” otherwise, it just sounds like a lot of work! Branding yourself in social media can be fun along the way, too.

    • Thanks for the comment Phyllis .. You are absolutely right!!.. so I have added your crowd sourced tip “Go and have some fun with “Brand You” !!” to the post 🙂

  • Jeff, great info. It’s amazing what you can now do with social media. To think 10 years ago that you would be able to brand yourself would have been a crazy thought. And you know what if you can’t promote Brand You, what can you promote. Good stuff

    • Thanks for the comment. A challenge for a lot of professionals is that your brand can become so public which a lot of people are not comfortable with. The problem is that if you don’t take control of it yourself, other peoples comments about you will become your brand image and that can be an issue especially if that is negative.

  • Great post Jeff, all the basics concisely put into one post. Really appreciate it as a resource. Also very good to check if I have been missing any of the points. What is next for me to explore more is linkedin for sure! 🙂 Let me Buffer that – again 🙂

  • Great stuff, as usual, Jeff. Branding is definitely very important if you want to succeed at any endeavor, especially if what you are selling is yourself.

    – Wes –

  • Hi, Jeff. Thanks for the interesting post!

    I’ve not been using social media to promote my business for very long but it’s reassuring to know that I’ve already done a lot of what you’ve suggested!

    Thanks again.


  • Hi, Jeff. Thanks for the interesting post!

    I’ve not been using social media to promote my business for very long but it’s reassuring to know that I’ve already done a lot of what you’ve suggested!

    Thanks again.


  • Excellent advice. Build your name, build trust in your expertise and watch the traffic meter whiz away. This does take time but it is the best way for long term sustained traffic.

  • You can also use Twitt & Co., which is a service to build a twitter content microsite for your own brand, much like Zappos’ (http://twitter.zappos.com): http://twittandco.com

  • Josh Teperman

    Thanks Jeff, this is high value. Can’t wait to unpack all of this and get started!

  • Thanks for posting!  Great links, great info!

  • Andre

    Most grateful for you sharing. Youve got the beginnings of a how to for dummies

  • ChristianOlsens

    Good One For then for online reputation I suggest you go PostingTrader.com

  • Great summary and graphic, thanks Jeff. Do you have views on how this sits alongside the company/corporate brand you might be working for, building social capital for both?

    • It builds synergy and credibility for the corporate brand. Which company doesn’t like an online and visible passionate expert in its ranks?

  • Kishore Garg

    Excellent and valuable information for those who really want to move ahead in life.

  • Thank you for great advice Jeff. Now I have something to hold onto as I promote myself on the web.

  • This is great advice! I am currently in a Social Branding class and we have learned how to do all of these different things! I think it will be very beneficial for my future and am excited to see where my social media brand will take me. Thanks!


    @Jeff Bullas, ★As brilliant as always Mr. Bullas. Social Media, whether online as LinkedIn or Off-line as Meeting Customers in Social Gathering, is beyond reasonable doubt a pivotal KSF to engage our customers to our brands & services. ★ This era is the coming 10years trend in the Middle East region especially in Prosperous cities as ►DUBAI. Cheers!

  • I recently redesigned my website. My web designer suggested I get my domain in my name. This along with getting a Twitter account in it, facebook etc is a good idea. However, what about the URL…Twitter handle etc that I currently have? Do I just run them both side by side? Sometimes tweet from one Twitter account, sometimes another? Seems complicated.

    • Saranya Selvakumar

      good.your domain is your name could be get higher responses to the social media sites.keep it up.