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  • Laura H.

    Thank you for mentioning fonts.

  • Stephanie Manley

    Great Advice! I really liked the comment about promoting what you wrote, its very helpful!

  • Anonymous

    Thumb up for SnagIt :)

    Good post Jeff, as always!

  • Jellybeen1220

    Something that detracts readers, additionally, would be typos. “Additional”. Obviously I don’t frequently find typos here as I continue to read it, but if I’m reading a blog that is riddled with typos, poor grammar, and misspelled words, I will quickly discontinue. This is mainly because if I can’t trust someone to check their spelling, how can I trust them to check their facts? 

  • Guest

    you misspelled ‘additional.’

    • http://jeffbullas.com Jeff Bullas

      Thanks for pointing that out. I will correct that

  • http://www.annikamartins.com Annika

    A Top 10 list that actually address does what it says. Nice one, Jeff!

  • ashutosh nigam

    a great post for all the new bloggers …………….thanks for sharing

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  • Lmcrusan

    Thanks for posting this! It really applies to my social
    media class. I agree that there is so much more that goes into writing a blog
    that readers/subscribers don’t see. It is the same as writing anything; there
    are questions to ask and edit after edit.


    I will definitely keep these in mind when writing my own
    blog posts. The one thing I need to focus on more it optimizing for search
    engines. I think I need to get to the point where I think my posts are
    interesting enough for people to want to read them.


    How do you feel about blog posts that are

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  • ashutosh nigam

    great post for all the bloggers …thanks for sharing

  • Frances

    You hit every important point that needs to be stressed. This is a great post. Thank you so much for sharing it with us.

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  • http://thevirtualonlineassistant.com/ Nica, Virtual Assistant

    Good to know that I am committing only 1 out of 10 mistakes — but that’s the most important — Not asking the right questions. Sometimes I just write for myself and not for my readers but for 2012, I’m going to make sure that I write for my target audience.

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  • http://www.linkedin.com/in/annelizhannan Anneliz Hannan

    This is a great refresher, never goes out of style..classic.

  • http://www.linkedin.com/in/annelizhannan Anneliz Hannan

    This is a great refresher, never goes out of style..classic.

  • Phoenixwaller

    I would add as 6.5 to either avoid or be extremely careful with white text on a black background. Many many people (myself included) will immediately back out of pages with that color scheme, and it pains me to have to go to major sites and endure the problems it causes my eyes to try and read it.

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  • Lynne

    Thanks Jeff, as usual great points. Definitely going to work on the introduction. Your posts grab you right from the get go.

  • http://twitter.com/PinkHappensBlog Mercedes

    Great image you found for your post (point 4)!:)
    Thank you for the tips! Following you on Twitter for a while.

  • http://twitter.com/PinkHappensBlog Mercedes

    Also, I agree with Phoenixwaller, white text on black background can be annoying to read.

  • http://twitter.com/jetsongospel NG Jetson

    I love this post. Very informational

  • http://www.MarketingBytes.biz/ Alison Gilbert

    Your post is an excellent example of what you are suggesting that writers and bloggers need to do. It was informative, easy to read, well laid out, sectioned into bite size amounts of text, had an image, points were numbered and the ‘More Reading’ area had bullets. Good job and just the right kind of template to follow. Thanks!

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