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How To Write A Mind Blowing Headline For Twitter So People Will Read Your Blog

The latest Twitter statistics show that Twitters growth last year was over 1,300% with the latest numbers  revealed by Twitter at their Chirp conference for developers in April  showingHow To Write A Mind Blowing Headline For Twitter

  • Total number of users at 105 million (12 months ago that number was 8 million)
  • Twitter received 180 million unique visitors a month to its website.

Twitter is a great way to promote and market your content and the challenge with Twitter for business marketers is that you only have 140 characters to get your message across and your link clicked on. The most important element to make that happen is a great headline to make people click on that link. So in essence Twitter has brought back the art of the headline which has never gone away but Twitter has highlighted its importance.

So what are the important elements in creating and writing a “great headline” and why is it so important?

Why is a headline important?

  • Tests have shown that you can increase your conversion rate on a website or a link by 73% by the use of a compelling headline.
  • Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece
  • Another test revealed that a good headline performed 259% better than the worst headline.

This means that up to nearly 3 times as many people would read your web page or view your video just through having spent some time ensuring that the headline is optimized.

So what are the basic requirements for writing that headline that will get people clicking and reading, viewing your content and copy whether that be video, presentation or text.

One way to start is to use a formula so here are 6 headline types and examples  from Authority Blogger to get you started:

1. Get What You Want (In Health, Wealth, Relationships, Time and Lifestyle)

Example: “The Secret To Getting More Money For Your Property!”

2. Crystal Ball and History

Example: “10 Predictions on the Future of Social Media”

3. Problems and Fears

Example “Get Rid of Your Debt Once and For All”

4. Fact, Fiction, Truth and Lies

Example: “Little Known Ways To Make Money On The Stock Exchange”

5. How To, Tricks Of The Trade

Example: “How To Plan The Ultimate Holiday”

6. Best and Worst

Example: “The 10 Worst Mistakes Made by Bloggers

For more from the Authority Blogger blog here are 102 Proven Headline Formulas

Another very effective headline strategy is to use is ‘list’ headlines and these are some examples that I have used.

You will notice that it is a ‘list’ format and includes numbers. A mega list headline  is a large list such as the  50 Ways To Optimize Your Blog or the 102 Proven Headline Formulas and can be very effective. I have experimented with these types of headlines and they have produced some of my best blog traffic results.

Learning to get the basics of  headline writing will make a big difference to your website and blog traffic especially when used in your online marketing such as email and Twitter.

So how are your headline copywriting skills?

More resources on the science and the art of the headline.

These sites were rated by the Marketing Experiments blog for usefulness and clarity.

* = Decent | ** = Good | *** = Excellent | **** = Indispensable

Another resource that I have found extremely useful is one of the worlds best copywriting blogs Copyblogger.com and one post I have found particularly valuable is Writing Headlines That Get Results

Jeffbullas's Blog


  • Some nice tips here. Thanks for the share.

  • Useful info. I may have to try this one. thanks.

  • Jeff this was a very helpful article. You definitely understand the power of using ‘winner headlines’ in your social media marketing and also in your blogging. It is definitely a ‘must’ have for any form of marketing online and offline. Fantastic article thanks for sharing. Cheers Pam

  • Jeff,
    thanks for combining alot of these resources into one post.
    Ive seen many of them but this helps keep things organized in my all too often ADD-led brain.
    I think Twitter is really an excellent exercise for everyone writing copy because it forces you to be concise, to appeal to peoples interest, and if you are tracking it right, Twitter gives you instantaneous feedback on just how good your response rate is.
    Most advertisers would do alot better and spend alot less money on poor performing ad copy if they simply tested click thrus and split tests through social media or even adwords before making the big spend.
    thanks and take care

  • Great post. Another excellent resource for writing headlines is “Tested Advertising Methods” by John Caples. It’s got to be 50 years old, but as the title suggests, it’s tried and true. I’ve had a copy on my shelf for years.

  • Thanks so much. Always looking for new ways to guide my blog ideas. A headlines first usually shapes and guides things nicely!

    So far, my sources have been Robert Bly’s Copywriters Handbook, and some great posts in copyblogger.com

    Awesome site, and awesome information.

    Best Regards!

  • Gold dust! Thanks Jeff. Will put in to use immediately on http://www.richardsocialmedia.co.uk. Cheers.

  • Good tips again – will just have to make sure I digest and then use these in work I do. 5 tips on learning to use others tips?

  • Very good tips! thanx again JEFF! 🙂

  • Some great tips — thanks Jeff!

    • Thanks for the comment and I am glad you enjoyed it

  • Ironic isn’t it? This post is all about headlines, but has no meta headline.

  • What I find really mind blowing is the amount of texts and useful tips your are able to produce. Did you find the secret of the 26hours days ? Thanks for this generous help.

  • I love the 6 headline guides – thank you for sharing Jeff 🙂

  • A useful post that helps with with branding

  • Thanks for great advice. Also gives alot of advice on what to blog.

  • I really like the Mind Blowing Headline LOL! You really got me to read your post.

  • This was super helpful, thanks Jeff! I also have found Dan Kennedy’s headline tips very useful from some of his books I have at home. You should see all of the post-its marking my favorite headlines and blog titles!

  • pcclm

    Really useful … it was the mind blowing twitter title that led me to read this article 😉

  • Joanne Mann

    Thanks Jeff, great to have a succinct summary like this. Writing good copy and effective headlines is crucial in social media, not to mention the impact of eye tracking in an online environment.

  • J’Neal Hachquet

    There are a lot of great resources here. Having a solid headline is critical. If you can’t engage your reader in one line on social media, they’re not going to bother clicking the article/blog/video/etc.

  • Sarah Lorigan

    Informative and to the point. Great article Jeff. I find success in using a headline tool http://contentfirst.marketing/headlinetool/. I’d be interested to know your thoughts on it.

  • James V.

    Very true. I have just found this site that offers great information on the future of blogging

    We all need to start blogging!